Web hosting made easy: an intro to hosting and more
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Transcript of Web hosting made easy: an intro to hosting and more
Web Hosting Made Easy
Sandra Rios, Product Management HostingThe Business Startup Show, London
15th May 2014
® 1&1 Internet 2014
Presenter
® 1&1 Internet 2014 2
Sandra RiosWebhosting Product Management, 1&1
Connect with 1&1
Tweet us @1and1_UK
Find us on 1and1UK
#GetOnlineWorkshop #TBS2014
® 1&1 Internet 2014 Page3
Established in 1988, 1&1 is a leading global web host Over 13 million customer contracts worldwide Over 19 million domain names managed Together with Fasthosts, UK’s No.1 web host with over 1 million customer
contracts 6,900 employees, of which aprox. 2,000 are engaged in product
management and development
1&1: Who are we?
® 1&1 Internet 2014 4
What is Web Hosting?
Web Hosting is a service that allows individuals
and organisations to make their website or online
content accessible via the World Wide Web
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Webhosting: You Need it if…
…you wish to create/publish:
A WordPress blog
A website built with Joomla
An online shop with Magento
A self-made website with html & databases
® 1&1 Internet 2014 6
2014 Website Trends
It’s all about AppsMore of a focus on Content Management Systems (CMS) by web
developersMore flexibility via plugin & theme librariesLess focus on ‘classic’ sitebuilders
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2014 Website Trends
All Eyes on WordPressRoughly 20% of existing websites are running on WordPress1 in 4 new websites are built with WordPress
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http://www.elegantthemes.com/blog/general-news/wordpress-infographic-2013-a-visual-representation-of-matts-state-of-the-word
Popular Examples of WordPress in Action
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www.en.wordpress.com/stats/
SONY MUSIC
GOOGLE VENTURES
THE BLOGGESSJUSTIN BIEBER
2014 Website Trends
But WordPress is just one of many
® 1&1 Internet 2014
THERE’S AN APP FOR EVERYTHING 10
It’s all too technical…
People believe Hosting is just for developers
That you need deep technical expertise
But that’s not the case…
® 1&1 Internet 2014 11
…The Right Webhost Makes the Difference
The Key to Success: Be Online!
Consumers seek engagement with SMBs before they spend
Consumers are online more, especially via mobile
Consumers are purchasing online
58% of SMBs do not have a website
56 % of consumers don‘t trust a business without a website
75% of SMBs believe they cannot create a high quality website
60% of consumers are frustrated by sites that don‘t work proper on mobile phones and tablets
Source: Google Consumer Surveys, Google/IPSOS, SiteSwan, Zoomerang, BCG
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What do you need to know before you start?
What do you want to achieve?/What kind of site?
Who will visit it?
Who will build it initially?
Who will update it?
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Things to Look for in a Host
® 1&1 Internet 2014 14
The Right Domain
The Tools You Need
Performance is Critical
TrueSupport
The First Step is the Right Domain
Choose the right Domain for you
.com domain – international awareness, aren’t as scarce
as you may think
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® 1&1 Internet 2013
The Tools You Need
Tools for building/creating
a website
Sitebuilders
WYSIWYG Sitebuilders
Mobile Sitebuilders
Design Software
Open Source Apps
WordPress
Joomla!
& more!
Programming & Databases
Linux: PHP/MySQL
Windows: ASP/MSSQL
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® 1&1 Internet 2013
Performance is Critical – Look for:
Availability of CDN (Content Delivery Network) partner
Offering guaranteed or dedicated performance
Number of Visitors, or mentions of
Performance & Speed
How well does your website perform when there are many active
visitors?
Trend !
Trend !
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® 1&1 Internet 2013
True Support
Agents available by phone, mail or chat
24/7
Active members in Support Forums & up-
to-date on trends
Robust in-product help, Social Media presence, online
FAQs/Forums
App Experts available for the top 5 apps +
MySQL + PHP
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1&1 New Hosting – Most powerful shared hosting
App Expert Support Expert support for Click & Build Apps, PHP and MySQL databases
App Expert Center Introducing Free Mode (fully customizable / every plug-in), Safe-Mode (managed by 1&1)
and more than 250 Web Apps Forum with extensions, support and advice from experts & App developers
Software & Mobile Website Builder included Latest version of NetObjects Fusion 2013 in 10 different languages , as well as Adobe
Dreamweaver CS 5.5 Mobile Website Builder to easily create mobile websites
Content Delivery Network Providing maximum performance for your website with Points of Presence (PoPs)
distributed in 23 locations worldwide on different backbones
Guaranteed performance 2 GB RAM for guaranteed performance of resource-intensive applications
(performance leader in shared hosting)
® 1&1 Internet 2014 19
1&1 Hosting Range – differences between packages
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Customer Testimonial
Steve Stothard, Senior VP Technology, Reverse Vending Corporation
® 1&1 Internet 2013
“Through the websites hosted by 1&1 for “Reverse Vending” we have achieved sales of over £1million in the last two years.
We have enquiries from nearly everywhere in the World due to the .COM address and the website being available 24/7 with “NO” downtime suffered on any of our websites in the many years that we have been with 1&1.”
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…with maximum
security from geo-
redundancy
…to speak to an expert
…to upgrade or
downgrade your
package
…monthly or flexible upfront
payment
…of all products for
30 days
NEW: 1&1 Principles for SMBs and Professionals
® 1&1 Internet 2014
Money back guaranteed
Billing flexibility and
affordability
Always have the optimal package
Request quickly resolved by 1&1
expert team
Data stored in two separate locations
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The offer
.com usual price £10.99 Now £0.99
Buy today on the Verisign stand or visit 1and1.co.uk/bizshow
Thank you for your attention!
Questions?!?® 1&1 Internet 2014 24