Web Dyanamics Sag Bus Dev 8 3 10

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Web Marketing Dynamics Greg Grosser Principal, Sagacious Bus Dev

description

General recommendations for a business presence in social media.

Transcript of Web Dyanamics Sag Bus Dev 8 3 10

Page 1: Web  Dyanamics  Sag Bus Dev 8 3 10

Web Marketing Dynamics

Greg Grosser

Principal, Sagacious Bus Dev

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General Trends in Marketing How Clients Find and Trust You

Yesterday

• Television

• Radio

• Newspapers

• Direct Mail

• Door to door Flyers

• MLM

• Yellow Pages

• Auto Dialers

Today

• E-Mail marketing

• Self-initiated online research

– Internet WEB Search

– Trusted sites

• Social proof

– Ranking on Engines (SEO)

• Social Media

– Facebook

– Twitter

– WordPress Blogs

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Democratization of Commerce

The transition from an economically hierarchical environment, to one whose entrepreneurial

participants have the same access to branding reach as larger competitors…driven by

technological and cultural evolution

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Democratization WEb Trends Pushing Social Interaction

Trending: Blog: fully interactive and social, two-way communication

SEO Active: Authority or Expert site, searchable with some interaction

Passive: Portal for information, kept up to date

Legacy: Static Web Site acting merely as an address

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Democratization Web Trends

• Relationship Marketing– Blogging: building a community

• WordPress and SEO, become your own webmaster in large measure

• Facebook as a blogging methodology

• Twitter microblogging

• Video– Youtube, Vimeo

• Social Media– Twitter, Facebook, LinkedIn

• Mobile– Apple, BBY, Android, et al

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Democratization Upshot• Blogging

– Loose definition: Marketing diary for your business

– Creating content and generating touches is critical

– Interacting with “Likers” is also critical

• Video– Try to overcome the intimidation, at a minimum do voiceovers

– Creating scripts, images and storyboards can be time consuming

• Social Media– Facebook is currently king—see blogging & video above

• Mobile– Coming attractions, Android Vs Apple shootouts

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A Basic Formula Part 1

• Create a Twitter account

• Create a WordPress (WP) blog/website

• Create a Facebook (FB) Page

• Create a Youtube/Vimeo account & build a video library

• Use your video library as content to feed your blogging activity

• Create an e-mail backup (Mail Chimp, etc)

• Integrate it all via social media aggregator (Hootsuite?)

Now the real work begins…

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Special Notes on Basic Formula

• Emphasis on Video—the emerging hot content– SD, HD, (3D?)…the quality bar continues to rise

– Heading toward a dominant place in blogging

– Develop a library of short videos—make it a blogging mainstay

– Keep the videos informative not salesy, with short promos at the end

• Keep an Eye on Mobile– The social media arena is headed in this direction, think more video

– Be thinking about mobile viewership…but keep your powder dry for now until mobile matures a bit more

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A Basic Formula Part 2

• Choose a communication frequency for each element

• Be consistent with your interactions

• Build your FB “Liker” community

• Build your blogging community

• Create and post interesting content and video

• Create and post ads and events (rule of thumb= 1 in 10 posts are promo related)

You are on your way!

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Basic formula graphic

•Video launching account for welcome video and any others you wish to share on blog posts (solicit sign-ups for FB, Blog, and e-mail)

•Maintain e-mail addresses and launch e-mail blasts (solicit Facebook Page and blog sign-ups)

•Have welcome sub-Page and 1-click matrix page to point back to WordPress Blog. Solicit bolg and e-mail sign-ups

•Initiate all blog posts from a single entry point: integrate with Facebook Page-Wall-posts, plus solicit e-mail sign-ups

WordPress Blog

Facebook Page

Youtube or Vimeo

E-mail list and

repository

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If It Seems Daunting—Get Help

• Choose the parts you want to do yourself

• Outsource the others

• Stay close to your outsourced projects

• Make sure you select outsourcing resources for the mid-to-long term (they are your de facto business partners and relationships here DO matter)

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Sagacious Products/Services

• Still Photography• Complete video, movie short,

or infomercial productions• Custom composed royalty free

music for video backgrounds• Final Cut video editing services• Video script writing,

storyboarding/directing• WordPress site creation and

training, including managing domain acquisition and hosting services

• FBML Facebook Page creation with welcome video and still image creation as required

• Youtube integration & support as required

• E-mail blast service set up and ad creation as required

• Blogging services • Complete web marketing

outsourcing packages • Fan (Page “Liker”) acquisition

services for Facebook

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Thank YouGreg Grosser

Principal, Sagacious Bus Dev

[email protected]

(913) 254-0964