Web design part 1

www.le.ac.uk/studentdevelopment

Student Development

Writing for the Web

Matthew Mobbs

e: [email protected]

web: http://www2.le.ac.uk/Members/mjm33

twitter: mjmobbs

http://www.le.ac.uk/studentdevelopment


Session 1: Writing for the web

1. Why the web?

2. What makes a good website?



Why the web?

• Quick way to release latest research

• No publishing cost

• Wide spread

• Create contacts with similar researchers

• Raise educational/awareness to general public

http://en.wikipedia.org/wiki/File:Sna_large.png



A word of warning!

• The web is full of poor quality unsupported research.

• A professional style and presentation is vital to make your research stand out.

How is this achieved?



Four Key Elements of web design

Presentation• Impact• First view: what is the ‘home’ page

like?• Official/academic source?• Clear headings/colour/text?• Adverts

Structure• Contents/abstract• Clear what the site is about • Level of knowledge required• Headings/subheadings• Ease of navigation

Referencing & Illustrations• Referencing Materials online:

same rules as published work• Student Development Guide• Linking references: Hyperlink or

Bibliography• How are illustrations used: Disturb

flow or thumbnails?

Writing Style• Long pages are

difficult to read• Short blocks of text –

Headings/pages• Style of prose –

target audience

Main HeadingSub Heading• textSub Heading 2• text

Main Heading

Sub Heading

Sub Heading 2


https://swww2.le.ac.uk/offices/ssds/sd/ld/resources/writing/ref-bib

Web design part 1

Education

Transcript of Web design part 1