http://http://www.youtube.com/watch?vwww.youtube.com/watch?v=cL9Wu2kWwSY=cL9Wu2kWwSY

• Introduction Introduction -Video: Did you know?-Video: Did you know?

• Web culture definedWeb culture defined• Development of WEB cultureDevelopment of WEB culture• Hofstede’s Cultural frameworkHofstede’s Cultural framework

-Convergence and divergence of Web culture-Convergence and divergence of Web culture• Global web statisticsGlobal web statistics• East Vs WestEast Vs West• Web 2.0 -VideoWeb 2.0 -Video• Current cultural issues- internet privacyCurrent cultural issues- internet privacy• Market recommendations for future Market recommendations for future

e-business developmente-business development

Culture can be defined as “shared values that symbolise a society Culture can be defined as “shared values that symbolise a society and thus the behaviours of member of that society in every sense.and thus the behaviours of member of that society in every sense.

QUOTE: QUOTE:

““In the same way it can be argued that the Internet has a set of In the same way it can be argued that the Internet has a set of general characteristics that create the notion of the Internet.” general characteristics that create the notion of the Internet.” (Johnston and Johal, 1999, p181). (Johnston and Johal, 1999, p181).

-This means the web can be defined as a virtual nation or virtual -This means the web can be defined as a virtual nation or virtual community of people interacting and communicating in a digital community of people interacting and communicating in a digital landscape.landscape.

APPLIED TO WEB PORTALS: CONVERGENCE AND APPLIED TO WEB PORTALS: CONVERGENCE AND DIVERGENCEDIVERGENCE

POWER DISTANCE:POWER DISTANCE:

This variable relates to a culture’s willingness to accept differences in power over other This variable relates to a culture’s willingness to accept differences in power over other members within the culture. Eg. Philippines (overseas workers)members within the culture. Eg. Philippines (overseas workers)

INDIVIDUALISM-COLLECTIVISIM:INDIVIDUALISM-COLLECTIVISIM:

People within individualistic cultures will tend to be more independent and look after People within individualistic cultures will tend to be more independent and look after themselves. Eg. Australians less group orientation.themselves. Eg. Australians less group orientation.

MASCULIAN-FEMININMASCULIAN-FEMININ

More masculine cultures emphasis, assertiveness and achievement. Eg Japanese (personal More masculine cultures emphasis, assertiveness and achievement. Eg Japanese (personal planning)planning)

More feminine cultures emphasis harmony and caring. Eg. SwedenMore feminine cultures emphasis harmony and caring. Eg. Sweden

UNCERTAINTY AVIODANCEUNCERTAINTY AVIODANCE

Strong uncertainty avoidance cultures will adopt strict rules and codes of behaviour around Strong uncertainty avoidance cultures will adopt strict rules and codes of behaviour around everyday lives to reduce uncertainty. Japan is a good example.everyday lives to reduce uncertainty. Japan is a good example.

THE ROLE OUT OF WEBTHE ROLE OUT OF WEB

-Began in USA and expanded into the west.-Began in USA and expanded into the west.

-Last 15 years, expanded into East-Last 15 years, expanded into East

GENERAL WEB CULTUREGENERAL WEB CULTURE

-Global web culture-Global web culture

-Downloading and uploading information-Downloading and uploading information

DISTINCT WEB CULTURESDISTINCT WEB CULTURES

-Groups and individuals interacting with common shared values-Groups and individuals interacting with common shared values

CHINESECHINESE AUSTRALIANAUSTRALIAN

COLLECTIVISM- (allowing COLLECTIVISM- (allowing sense of nationalism)sense of nationalism)

INDIVIDUALISMINDIVIDUALISM

HIGH POWER DISTANCE HIGH POWER DISTANCE (not risk taking- lack posting (not risk taking- lack posting blogs etc)blogs etc)

LOW POWER DISTANCE LOW POWER DISTANCE (free to express feelings on (free to express feelings on most social media)most social media)

MASCULINE MASCULINE FEMININFEMININ

LOW/MODERATE LOW/MODERATE UNCERTAINTY- (rapid UNCERTAINTY- (rapid growth in western growth in western adaptation)adaptation)

LOW UNCERTAINTYLOW UNCERTAINTY

•China e-commerce transactions estimated 145 million in 2007 to 551 million in 2011.•Increasing internet revenue by 500%.

•Indicates the Chinese consumers’ expected online accuracy and sense expects prior completing their purchasers. Resonance China- (2011) China Social Media Agency

English is no longer the dominant languageOnline.

Resonance China- (2011) China Social Media Agency

http://http://www.youtube.com/watch?vwww.youtube.com/watch?v=6gmP4nk0EOE=6gmP4nk0EOE

EUROPEAN JUSTICE COMMISIONER –VIVIANE REDINGEUROPEAN JUSTICE COMMISIONER –VIVIANE REDING

-“I cannot accept that individuals have no say over their data once it -“I cannot accept that individuals have no say over their data once it has been launched into cyberspace”. has been launched into cyberspace”. (Sydney Morning Herald, (Sydney Morning Herald, 2011)2011)

- In Spain and elsewhere in Europe an idea has taken hold that - In Spain and elsewhere in Europe an idea has taken hold that individuals should have the right to be forgotten on the web. individuals should have the right to be forgotten on the web.

LONDON RIOTS LONDON RIOTS

- BlackBerry - BlackBerry

- Twitter- Twitter

- Privacy- Privacy

Change is foreseeable and unstoppable!Change is foreseeable and unstoppable!

Multi National Corporations would need to devise a communications Multi National Corporations would need to devise a communications plan that has a significant focus on web media and how media is plan that has a significant focus on web media and how media is consumed on mobile web devices.consumed on mobile web devices.

The predominant factor behind success of e-business is The predominant factor behind success of e-business is understanding consumers’ cognitive and connotative behaviour.understanding consumers’ cognitive and connotative behaviour.

Research to understand the psychology and needs of online Research to understand the psychology and needs of online purchasers to better expand telecommunication infrastructure.purchasers to better expand telecommunication infrastructure.

Entrepreneurs or venture capitalists that are looking to invest into e-Entrepreneurs or venture capitalists that are looking to invest into e-business opportunities should consider the cultural dimensions.business opportunities should consider the cultural dimensions.

Future e-business opportunities will evolve from the synthesis of Future e-business opportunities will evolve from the synthesis of ““three important web trends, apps, web services and small three important web trends, apps, web services and small payments from consumers”payments from consumers”

In addition to this companies that can develop services to meet the In addition to this companies that can develop services to meet the needs of cultures, groups and individuals and make individuals lives needs of cultures, groups and individuals and make individuals lives better will be at the forefront of e-business development.better will be at the forefront of e-business development.

It is highly likely that e-business companies will be at the forefront of It is highly likely that e-business companies will be at the forefront of marketing as the web continues to increase in importance globally. marketing as the web continues to increase in importance globally.

......The obstacle in this case is not the The obstacle in this case is not the international barriers, but the culture international barriers, but the culture itself...itself...

TO BE CONTINUED...TO BE CONTINUED...

Arthur, D, Appel, D. and Moore, L, (2006), “Arthur, D, Appel, D. and Moore, L, (2006), “Why young consumers adopt interactive technologies: a values-based Why young consumers adopt interactive technologies: a values-based approach”, approach”, PittsburghPittsburgh

Arthur, D., (2010), “Arthur, D., (2010), “Status within a Consumption-Oriented Counterculture, Advances in Consumer Research”Status within a Consumption-Oriented Counterculture, Advances in Consumer Research” , , PittsburghPittsburgh

D, Beer and R, Burrows, (2010), D, Beer and R, Burrows, (2010), “Consumption, Prosumption and Participatory Web Cultures: An Introduction” “Consumption, Prosumption and Participatory Web Cultures: An Introduction” Viewed: 10/08/11Viewed: 10/08/11

D, MacMillan, P, Burrows & S E Ante, 2009, D, MacMillan, P, Burrows & S E Ante, 2009, “Inside the App Economy: Beyond the goofy games is a world of “Inside the App Economy: Beyond the goofy games is a world of useful programs that’s making fortunes and changing the rules of business” useful programs that’s making fortunes and changing the rules of business” Viewed: 07/14/11Viewed: 07/14/11

Fairfax Media, (2008) Fairfax Media, (2008) www.antevo.com.au/resources/trends-and-statistics.htmlwww.antevo.com.au/resources/trends-and-statistics.html Viewed, 13/08/11 Viewed, 13/08/11

G, Prodhan & A, Sharp, G, Prodhan & A, Sharp, “London Riots: MP calls for BlackBerry Messenger block”“London Riots: MP calls for BlackBerry Messenger block” , Viewed: 10/08/11, , Viewed: 10/08/11, 09:15am.09:15am.http://www.smh.com.au/technology-news/london-riots-mp-callhttp://www.smh.com.au/technology-news/london-riots-mp-call

  

““Internet World Stats”, Internet World Stats”, http://www.internetworldstats.com/stats.htmhttp://www.internetworldstats.com/stats.htm viewed: 14/08/11 viewed: 14/08/11

K, Johnston & P, Johal, (1999), K, Johnston & P, Johal, (1999), “The Internet as a virtual cultural region: are extant cultural classification schemes “The Internet as a virtual cultural region: are extant cultural classification schemes appropriate”? appropriate”? Viewed: 10/08/11 Viewed: 10/08/11 

Resonance China- (2011) “Resonance China- (2011) “China Social Media Agency”China Social Media Agency”, Accessed from: , Accessed from: http://http://www.resonancechina.com/author/kylewww.resonancechina.com/author/kyle//, viewed on: 02/08/11, viewed on: 02/08/11

  

Sydney Morning Herald, (2011), Sydney Morning Herald, (2011), “Spaniards fight Google for the right to be forgotten” “Spaniards fight Google for the right to be forgotten” Viewed: 13/08/11Viewed: 13/08/11

  

S, Zahir, B, Dobing & M, G. Hunter, (2002), S, Zahir, B, Dobing & M, G. Hunter, (2002), “Cross-cultural dimensions of internet portals”“Cross-cultural dimensions of internet portals”

Source Viewed: 10/08/11Source Viewed: 10/08/11

  

Tham, M, Zhou, G., and Fu, X., (2002), “Tham, M, Zhou, G., and Fu, X., (2002), “Cultural considerations and applicability of western usability guidelines Cultural considerations and applicability of western usability guidelines in the design of Chinese e-commerce websites”in the design of Chinese e-commerce websites” , ,

http://www.isaruid.com/uploads/papers/de834e7678cd4e1f984c68293e3d2d8095040ffb.pdfhttp://www.isaruid.com/uploads/papers/de834e7678cd4e1f984c68293e3d2d8095040ffb.pdf viewed on: 31/07/11 viewed on: 31/07/11

  

Twitter, BlackBerry Messenger cited as fueling London riots Twitter, BlackBerry Messenger cited as fueling London riots http://latimesblogs.latimes.com/technology/2011/08twitter-london-riots.htmlhttp://latimesblogs.latimes.com/technology/2011/08twitter-london-riots.html Viewed: 08/08/11, 6.04pm Viewed: 08/08/11, 6.04pm

  

  

W, Gong, Z, G. Li, R, L. Stump, (2006), W, Gong, Z, G. Li, R, L. Stump, (2006), “Global Internet use and access: cultural considerations”“Global Internet use and access: cultural considerations” Viewed: Viewed: 09/08/1109/08/11