Web Content Strategy: Where UX, Marketing, and IT Meet
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Transcript of Web Content Strategy: Where UX, Marketing, and IT Meet
AIMA + CHI Atlanta present
Web Content Strategy:Where Marketing, UX, and IT Meet
Thursday, August 6, 2009
Georgia Tech Global Learning Conference Center
Let’s meet our lovely panelists.
Karen McGrane Bond Art Science
Brian Ikeda Philips Design
Let’s meet our lovely panelists.
John Muehlbauer InterContinental Hotel Group
Ryan Esparza Consultant
Let’s meet our lovely moderator.
Kristina Halvorson Brain Traffic
What isContent strategy?
I call it "the practice of planning for the creation, delivery, and governance of useful, usable content."
Server Administrator
Technical Assistant
Programmer
Developer
Designer
Production Assistant
User Experience Architect
Information Architect
Usability Specialist
SEO Specialist
Web Editor
Web Writer
Content Strategist
Business Analyst
Producer
Project Manager
Web Analyst
Account Manager
New Business Developer
Content StrategistContent
Strategist
SKILLSET.ORG
Why do we need it?
How does it work?
Why does this matter to you?
Can’t we all just get along?
@karenmcgrane
@brianikeda
@halvorson
NOT
ON
TWITTER!!!!
@ryanesparza