Web AnalyticsTechnology Days 2014

Tuan Bui & Randall Perkins

OUTLINE

I. WHAT IS WEB ANALYTICS?

II. WHY DO YOU NEED WEB ANALYTICS?

III. WEB ANALYTICS OPTIONS

CHAPTER 1:WHAT IS WEB ANALYTICS?

WEB ANALYTICS IS…

Measure Collect Analyze Report

(OF WEB DATA)

+ + +

WEB ANALYTICS PROVIDES…

1. Number of Visitors2. How Visitors Found Your Website3. What Webpages Visitors View4. How Long Visitors Stay on Each of Your Webpage5. How Visitors Use Your Website

WEB ANALYTICS PROVIDES…

1. Number of Visitors2. How Visitors Found Your Website3. What Webpages Visitors View4. How Long Visitors Stay on Each of Your Webpage5. How Visitors Use Your Website

POPULARITY AND SEARCHABILITY

Browser Visitorshttps://in.unm.edu/wifi.html 403,486https://in.unm.edu/index.html 4,759https://in.unm.edu/watch?v=ZajMONTIEws 1https://in.unm.edu/wifi.html?uid=1bddc 1https://in.unm.edu/wifi.html?uid=1bddd 1https://in.unm.edu/wifi.html?uid=1bdde 1https://in.unm.edu/wifi.html?uid=1bddf 1https://in.unm.edu/wifi.html?uid=1bddg 1https://in.unm.edu/wifi.html?uid=1bddh 1

UNM WIRELESS

WEB ANALYTICS PROVIDES…

1. Number of Visitors2. How Visitors Found Your Website3. What Webpages Visitors View4. How Long Visitors Stay on Each of Your Webpage5. How Visitors Use Your Website

MARKETING OPPORTUNITY

Source/Medium #cabq.gov / referral 6,016(direct) / (none) 823google / organic 394pats.unm.edu / referral 345bing / organic 52search.unm.edu / referral 20ece.unm.edu / referral 7localhost / referral 6intransit:9675 / referral 5bus-stories.blogspot.com / referral 4

WMB.UNM.EDU

WEB ANALYTICS PROVIDES…

1. Number of Visitors2. How Visitors Found Your Website3. What Webpages Visitors View4. How Long Visitors Stay on Each of Your Webpage5. How Visitors Use Your Website

USABILITY

Browser Visitors % of Visitshttps://in.unm.edu/wifi.html 403,486 332,255https://in.unm.edu/index.html 4,759 3,874https://in.unm.edu/watch?v=ZajMONTIEws 1 1https://in.unm.edu/wifi.html?uid=1bddc 1 1https://in.unm.edu/wifi.html?uid=1bddd 1 1https://in.unm.edu/wifi.html?uid=1bdde 1 1https://in.unm.edu/wifi.html?uid=1bddf 1 1https://in.unm.edu/wifi.html?uid=1bddg 1 1https://in.unm.edu/wifi.html?uid=1bddh 1 1

UNM WIRELESS

WEB ANALYTICS PROVIDES…

1. Number of Visitors2. How Visitors Found Your Website3. What Webpages Visitors View4. How Long Visitors Stay on Each of Your Webpage5. How Visitors Use Your Website

RELEVANCY

Browser Time on Pagehttps://in.unm.edu/wifi.html 0:03:34https://in.unm.edu/index.html 0:02:18https://in.unm.edu/watch?v=ZajMONTIEws 0:00:00https://in.unm.edu/wifi.html?uid=1bddc 0:00:06https://in.unm.edu/wifi.html?uid=1bddd 0:00:00https://in.unm.edu/wifi.html?uid=1bdde 0:00:02https://in.unm.edu/wifi.html?uid=1bddf 0:00:02https://in.unm.edu/wifi.html?uid=1bddg 0:00:01https://in.unm.edu/wifi.html?uid=1bddh 0:00:01

UNM WIRELESS

WEB ANALYTICS PROVIDES…

1. Number of Visitors2. How Visitors Found Your Website3. What Webpages Visitors View4. How Long Visitors Stay on Each of Your Webpage5. How Visitors Interact with Your Website

TARGET AUDIENCE(PLATFORMS)

Browser Version % of VisitsInternet Explorer 8 0.1654Internet Explorer 9 0.1518Safari 536.26.17 0.0533Firefox 19 0.0503Firefox 18 0.0426Safari 8536.25 0.0413Internet Explorer 7 0.0338Safari 534.57.2 0.0278Chrome 24.0.1312.57 0.0263Firefox 17 0.0253

STUDENTS.UNM.EDU

CHAPTER 2:WHY DO YOU NEED WEB ANALYTICS?

BECAUSE IT HELPS YOU TO…

• IDENTIFY WEAKNESSES WITHIN YOUR WEBSITE’S PRESENTATION, AND• ADDRESS THOSE WEAKNESSES IN ORDER TO• INCREASE CONVERSIONS

CONTINUOUS IMPROVEMENT

CHAPTER 3:WEB ANALYTICS OPTIONS

Generally accepted and used solutions at UNM

Urchin (a Google product no longer being updated, requires account)

Google Analytics (requires account)

Call Customer Support Service to open an incident to add Urchin for your website.

Statistics are tracked on the server, and there is nothing to copy and paste into your HTML head tag.

webmetrics.unm.edu

Paste the provided script in the head tag on each HTML page of your site you wish to track.

<script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-20899013-20', 'unm.edu'); ga('send', 'pageview');

</script>

If you’re using Cascade, you just need the tracking number and paste that into the field in the Site Information block.

Before you create an account, you can read more about Google Analytics at google.com/analytics/features.

google.com/analytics

Real-time look at Urchin data

Real-time look at Google Analytics

Google data

The Google data presented

QUESTIONS?

REFERENCES

CLIP ARTS1. http

://www.thereliabilityblog.com/2012/12/11/what-do-you-want-to-know-from-your-failure-data/

2. http://www.perigee.fr/cmsms/index.php/fr_FR/services-2/maintenance.html

3. http://iseekmate.com/uploads/posts/2013-11/1385640820_prodvizhenie.jpg

4. http://www.vivensas.com/images/softwaretesting.png5. http://ngs.edu/wp-content/uploads/2014/05/J-Knotts-blog-graphic-1.png