Web analytics on less than a dime
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Web Analytics on Less Than A Dime Christopher S. Penn,VP Strategy and Innovation www.BlueSkyFactory.com
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Web analytics on less than a dime
Transcript of Web analytics on less than a dime
Web Analytics on Less Than A Dime
Christopher S. Penn, VP Strategy and Innovationwww.BlueSkyFactory.com
Slides available Monday atblog.blueskyfactory.com
Do not print this unless you really need to.
www.BlueSkyFactory.com
The corporate plug:
If you send more than 25,000 emails a month, we can help you make more money and reach more customers. Ask us how.
$0.00
Marketing
Sales
Product and Service
Attract
Convert
Energize
Qualified Leads
Customers
Evangelists
Qualified leads
The problem with Analytics
VisitsUnique visitorsTime on page
ReferrerClick path
Navigation AnalysisScreen Size
BrowserOperating System
Traffic sourceKeywords
Search queriesTop landing pages
Top exit pagesBounce rate
VisitsUnique visitorsTime on page
ReferrerClick path
Navigation AnalysisScreen Size
BrowserOperating System
Traffic sourceKeywords
Search queriesTop landing pages
Top exit pagesBounce rate
DO NOT MATTER
KPIKey
PerformanceIndicators
How many qualified leads is your web
site creating?
Case Study
Lifetime value of a student is $1,800
Closing rate is 90%
75% fill out the web form & come in
A web lead is worth 67% of $1,800
=$1,200
What is a qualified lead worth to you?
Apply to anything
ALWAYS apply to an ad spend!
Case study conclusion
Total spent on site: $4,000
Total earned on site: $188,400
testing
HIPPO Problem
airline magazine syndrome
Review
KPIKey
PerformanceIndicators
Qualified leads
test
DiscussionChristopher S. Penn
christopherspenn.comtwitter.com/cspenn
Blue Sky Factoryblueskyfactory.com
twitter.com/blueskyfactory
