Web Analysis Report

28th April 2015Ahmad Raza

Agenda

What is SEO?

What are the channels that can Integrate well with SEO?

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Stages involved in SEO Analysis?

What is SEO?

• Search Engine Optimization (SEO) is a combination of tactics, methodologies and strategies that are used to get visitors on site/page by acquiring high rankings in search results for specific set of queries.

Accessibility

Indexability

On-Page Ranking Factors

Off-Page Ranking Factors

Competitive Analysis

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2 Stages involved in SEO Analysis?

Accessibility+

Robots.txt

Robots Meta Tags

HTTP Status Code

Site Architecture

Site Speed and Performance

XML Sitemaps

Indexability+

Site: Command

Search Engine Penalties

Brand Searches

On-Page Ranking Factors+

URLS

URL Duplication

Content: Shareable

HTML Markup

Other Meta Tags

Images

Out Bound Links

Titles

Off-Page Ranking Factors+

Popularity: Gaining good traffic?

Trustworthiness: Keyword Stuffing, Cloaking, Virus?

Backlink Profile: Root Domains, Diversity, Followed?

Authority: DA/PA

Analytics

Competitor Analysis

Tools for SEO Analysis:

On Page Tools Off Page Tools

Screaming Frog's SEO Spider

Xenu Link Sleuth

Google Page Speed

Pingdom

Webmaster Tools

Copyscape

Annie Cushing's Site Audit

Firebug

Moz

Majestic

Ahrefs

Analytics

Rankwatch

LinkChecker

Moz Bar

Citation Labs

What are the channels that can Integrate well with SEO?3

Social Media and PPC are the two channels that can integrate well with SEO, not to mention the conventional email marketing might help bring some loyal users as well, which can contribute to SEO.

• Social Media• Pay Per Click• Email Marketing

SEO Ranking Factors

1 Billion Active Users

600 m Active Users

500 m Active Users

20 m Active Users

Social

Social is the new player

• Shares

• Likes

• Comments

• Followers

• RTs/Mentions

• Links

Remember, SEO has a place

SEO SocialLinks EmailWOMOffline Ads

Questions?Ask Us!