Web 2.0 usage in Industries - Research Proposal
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Web 2.0 Usage in IndustriesA comparison study of the travel, retail and health industries
Copyright © 2009 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Research Proposal
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• Research Team• Research Topic• Research Question• Research Approach
– RQ1: What is Web 2.0– RQ2: B2C Interaction Model– RQ3: Web 2.0 Usage in Industries– RQ4: Model Development– RQ5: Model Validation
• Contact Information
Contents
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•Accenture Information Management Services
– Sjoerd BlauwManagement of Technology
•Faculty Technology Policy and Management, TuDelft
Research Team
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Research Topic
•The difference in Web 2.0 usage in different industries for business to consumer interaction and user participation is the topic of this explorative research with as result a model as guidance for new Web 2.0 implementations.
Travel
- Rating of Hotels
- Price comparison
Health
- Communities
- Share experiences
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Research Questions
To what degree can the differences and commonalities of Web 2.0 business to consumer interaction between the travel, retail and health industries be represented into a model?
1. What is Web 2.0?2. What types of business to consumer interaction can be distinguished in
relation to Web 2.0?3. How is Web 2.0 used for interaction by companies in the different
industries?4. What are the differences and commonalities between the cases and
can this be visualized into a model?5. How is the model evaluated by Accenture?
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Research Approach
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RQ1: What is Web 2.0
•Literature study
• Industry specific Web 2.0
•Product:– Description Web 2.0– Operationalization of Web 2.0
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RQ2: B2C Interaction Model
•Analyze general cases•Taxonomy of usage
•Product:– Interaction taxonomy
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RQ3: Web 2.0 Usage in Industries
•Table for data gathering– Rows: industries and company types– Columns: interaction model elements– Cells: cases
•Product:– Cases described implementation of usage
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RQ4: Model Development
•Generate radar plots from data•Grouping of similarities in table
•Product:– Model (simplified table)
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RQ5: Model Validation
•Expert review
•Product:– Validated Model
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Contact Information
•Sjoerd Blauw– E-mail: [email protected]– Website: http://www.sjoerdblauw.nl – Twitter:
http://www.twitter.com/sjoerdblauw