Web 2.0 for your Business
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Transcript of Web 2.0 for your Business
© 2009 JRMP Enterprises, Inc. All rights reserved.
© 2009 JRMP Enterprises, Inc. All rights reserved.
Let’s talk about:› Starting with your goals› Picking the platforms that work for your business
› Implementing the plan› Measuring your success› Implications to consider› Case study: The Zappos Formula
© 2009 JRMP Enterprises, Inc. All rights reserved.
How familiar are you with social networking and media?
How often do you use social networking for business purposes?
High
Low
© 2009 JRMP Enterprises, Inc. All rights reserved.
Answer these questions: › What› When › Why › Where› How
© 2009 JRMP Enterprises, Inc. All rights reserved.
© 2009 JRMP Enterprises, Inc. All rights reserved.
When implementing your plan, consider:› What is your budget?› Do you have the right resources?› Can you meet your go live date?› Who takes over after implementation?
© 2009 JRMP Enterprises, Inc. All rights reserved.
How do you know you are succeeding?› Goals with time frames› Specific action plan and tasks › Definable measurements
© 2009 JRMP Enterprises, Inc. All rights reserved.
Consider the risks:› Using the right platform(s)› Biting off more than you can chew› Knowing how your business is performing
› Tracking where your Internet footprints go
© 2009 JRMP Enterprises, Inc. All rights reserved.
© 2009 JRMP Enterprises, Inc. All rights reserved.