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Web 2.0 for Foundations, Higher Ed, and Non-profits - TODCon 2008
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Transcript of Web 2.0 for Foundations, Higher Ed, and Non-profits - TODCon 2008
An exploration, with share and tell
Presented by Denise R. Jacobs
Web 2.0for Foundations, High-Ed, and
Non-profits
Who am I?
Denise R. JacobsBeen working on the web since 1996. Formerly an
instructor of Web Design and Development at Seattle Central Community College, currently a Project Manager at Dotmarketing, Inc. in Miami, FL who produces dotCMS, an open-source java-based CMS.
How to contact me: [email protected], I will post this presentation afterwards. Send me
an email and I will send you the link.
What is web 2.0?
Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.
- Wikipedia
But really, Web 2.0 is…
… mostly buzzword that helps define a complicated and nebulous set of concepts
Eases communicationGood for non-technical peopleGood way to promote a group of technologies
What do web 2.0 sites do?
Provide a service, not a product (infoware not software)
Encourage user contribution (reviews, comments)Leverage collective intelligence (ranking/rating,
folksonomies, popularity, peer reviews)facilitate to re-use and re-mix of content from other
sites (feeds, mashups)Encourage a sense of community and ownership
Why use web 2.0 tools?
Humans are inherently socialSocial activity is happening around your content
or service whether you want it to or not. People are sharing their stories, commenting about what’s good, what’s bad, and trying to find out information
By adding social features to a web site, you’re enabling them to do it in a way that is trackable and can guide/instruct the organization
Web 2.0, Technically Speaking
Web 2.0 websites typically include some of the following features/techniques:
Semantically valid XHTML and HTML markupCascading Style Sheets to support the separation of
presentation and contentAjax-based rich Internet application techniquesMicroformats extending pages with additional
semantics
Web 2.0 Tools/Techniques
Folksonomies/Tagging (collaborative tagging, social classification, social indexing, and social tagging)
Taxonomy-driven navigation, Data-driven (strategies) Syndication, aggregation and notification of data with feeds Mashups, merging content from different sources, client-
and server-side Blogs Wiki or forum software, etc., to support user-generated
content Social bookmarking/promotion
Change is Afoot!
The new face of the web:Users needs are established, but set of wants and expectations are evolving
Why? Because…brochure sites are no longer effectivethese bodies want to engage their audiences by
encouraging participation and actionprovide rich contentstorytellingprovide a face and personality to the entityprovide a venue for distant people/groups to connect with each
other and continue the goals/mission of the entity
Adapt or die
Share and Tell
Here are some examples of techniques that some Foundations, Higher Education institutions and Non-profits are using.
Web 2.0 and Foundations
Storytelling – theirs and others
Knight Foundation main site
Knight Foundation Annual Report
Web 2.0 and Foundations
Relationship buildingStart a new conversation
Knight Foundation Knight Forum for Discussion
Web 2.0 and Foundations
Relationship building
- Aggregating conversations already happening around their activities into a central location and drive others to become engaged in those conversations as well
Building social networks In and between
communitiesAmong grantees.
Through grantee social networks, foundations can help their grantees come together to share resources, war stories, and lessons learned.
Web 2.0 and Foundations
Morebuild relationshipsuse social networks to communicate what the
foundation is funding and whygrant givingbuilding social networks amongst granteesbuilding social networks in and between communitiesprovide richer content through aggregationprovide richers content with mash-ups
Web 2.0 and Foundations
Web 2.0 and Higher Education (Colleges and Universities)
Engage users with rich media:
Showing, not telling
Share
Web 2.0 and Higher Education (Colleges and Universities)
Blogs on College Websites Communicate to campus community about internal
initiatives, such as the institution's website redesign or name change
Provide new students information: provide just-in-time information to newly admitted
students to avoid duplicating information being sent out
encourage students to become involved in student activities by welcoming them into the student community
Web 2.0 and Higher Education (Colleges and Universities)
Blogs, contd. to provide prospective
students information, such as year in the life blogs, ways to interact with current students, help students see if the institution is a good fit for them, give then an unvarnished view of the university
Web 2.0 and Higher Education (Colleges and Universities)
Youtube videos and Podcasts Using videos and podcasts to
market classes and programs to current and prospective students
University of Nebraska has a video called “That Bauer Girl,” a student character who goes to events and interviews members of the college community on video.
Using Tools in a fresh wayENS’s: some schools have invested a lot of money into a cell phone notification systems
University of Michigan implemented Twitter as a FREE Emergency Notification System to send text messages to students
Twitter as a live chat channel for admissionTwitter to aggregate their school news feeds
Web 2.0 and Higher Education (Colleges and Universities)
MoreUsing social networking tools to connect groups
and create community Facebook
Use web 2.0 in the classroom (in a multitudes of ways!)
CommentingSocial bookmarking and sharing/promotion
Web 2.0 and Higher Education (Colleges and Universities)
Web 2.0 and non-profits
Use Social networking platforms
To give nonprofits a forum for meeting like-minded organizations and potential supporters
Blogs for Non-profits to keep constituents and volunteers up-to-date
on projects and goalsnew technologies, new science, new
communication tools, social change, fundraising trends, and volunteerism
current issues, organization's own latest public policy reports, action alerts, and commentary.
Using blogs to locate employees, volunteers, etc
Web 2.0 and non-profits
Using mashups to present relevant information to users
Use the Google Maps API to help the organization network, recruit, and schedule volunteers.
Others:GivezillaPodbopStrmz
Web 2.0 and non-profits
MoreTagging/social bookmarkingUsing RSS feeds and aggregators to serve
content to usersUse podcasts to promote their organization and
reach their constituency
Web 2.0 and non-profits
Getting the word out: if you build it, will they come?
Storytelling: Developing a conversation strategy to support it and help it grow
Some Final Thoughts