Web 2.0 for DCC

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Image source: http://web54.fortrabbit.de/startup-the-new-econmy.html Presentation by: Eddie Byrne Senior Librarian Dublin City Public Libraries Anthony Mc Guinness Technical Consultant Dublin.ie April 2008

TAGS:

description

Presentation for DCC staff, April 2008.

Transcript of Web 2.0 for DCC

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Image source: http://web54.fortrabbit.de/startup-the-new-econmy.html

Presentation by:

Eddie Byrne Senior LibrarianDublin City Public Libraries

Anthony Mc GuinnessTechnical Consultant Dublin.ie

April 2008

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Web 2.0Web 2.0

Web 2.0 refers to the latest generation ofWeb 2.0 refers to the latest generation ofservices available on the world wide web thatservices available on the world wide web thatlets people collaborate and share informationlets people collaborate and share information

online.online.

“The Social Web”

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Source: http://flickr.com/people/ryyo/

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•• Web sites being read/write, not just for passive Web sites being read/write, not just for passive reading reading

•• Information gathering and social networking are Information gathering and social networking are intertwined intertwined

•• Users creating the content of the sites they access. Users creating the content of the sites they access. •• Personal workspace is “up there” on the web, not Personal workspace is “up there” on the web, not

“down here” on your own PC “down here” on your own PC •• Open source software rather than vendor driven Open source software rather than vendor driven

softwaresoftware•• Many devices used to access the web (mobile Many devices used to access the web (mobile

phones,phones, PDAsPDAs, laptops, wireless connections) , laptops, wireless connections) •• Radical trust by a community of usersRadical trust by a community of users

Web 2.0Web 2.0 CharacteristicsCharacteristics

Source: http://multa.murdoch.edu.au

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ParticipationParticipationCollaboration

Community

Collective intelligence

Interaction / Communication with usersUser engagement

Decentralisation of authority

Freedom to share and reuse ('remix')

Built upon trustOpenness

The web as a platform

The wisdom of crowds

Content and functionality

Key Web 2.0 principle - the service automatically gets better the more people use it.

Read/Write web

Web 2.0Web 2.0 CharacteristicsCharacteristics

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BlogsBlogsAJAX

Feeds

RSSFolksonomy Tag Cloud

MashupsSocial Software

TaggingLong Tail

APIs

Syndication

Creative Commons

Podcasts

Social Bookmarking

WikisSocial Networking

Web 2.0Web 2.0 TerminologyTerminology

Comments

vlogs

Gaming

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Image source : http://blogs.guardian.co.uk/technology/

Web 2.0Web 2.0

A Marketing Concept

Products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers.1

A large proportion of Amazon.com'sbook sales come from less well known books that are not available in the high street bookshops.

The collective demand for less popular items can exceed all the most popular items added together.

The Long Tail is about focusing on the less popular content.

Similarly, Web 2.0 is about enabling access to previously unavailable digital content.

In the library world, the Long Tail philosophy would be that every book is of value to someone, and if we had the space to keep them all, eventually each would be read by someone.2

long taillong tail

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WEB 2.0

Open Access*

Open Source*

Open Content

Acknowledgment:Heyam El.Hayek

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Web 2.0Web 2.0

http://creativecommons.org/about/license/

LicensingLicensing

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•• Weblogs Weblogs •• Podcasts Podcasts •• RSS Feeds RSS Feeds •• Instant Messaging (IM)Instant Messaging (IM)•• Wikis Wikis •• Social networking toolsSocial networking tools•• Social (i.e. shared)Social (i.e. shared) bookmarkingbookmarking tools tools -- del.del.icioicio.us, .us,

furl, furl, diggdigg,, slashdotslashdot,, redditreddit, , farkfark•• Social mapping Social mapping –– frapprfrappr, wayfaring, , wayfaring, Google Google MapsMaps•• WebWeb--based work sharing toolsbased work sharing tools•• MashupsMashups

Web 2.0Web 2.0 Social Software / Technologies Social Software / Technologies

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•• XangaXanga -- community of online diaries and journals community of online diaries and journals •• Photo sharing Photo sharing -- FlickrFlickr,, BubbleShareBubbleShare•• Video sharing Video sharing -- YouTubeYouTube,, GoogleGoogle Video, blip.Video, blip.tv tv •• IMEEMIMEEM -- online community where people and groups can online community where people and groups can

upload, share, tag, andupload, share, tag, and playlistplaylist different mediadifferent media•• SlideshareSlideshare -- for sharing PowerPoint andfor sharing PowerPoint and OpenOfficeOpenOffice

presentations presentations •• ClipmarksClipmarks -- tool that lets you tag, store, organize, and share tool that lets you tag, store, organize, and share

snippets of Web pages.snippets of Web pages.•• eSnipseSnips -- a social contenta social content--sharing site, where you can publish sharing site, where you can publish

and share any media type.and share any media type.

Web 2.0Web 2.0 Social Networking ToolsSocial Networking Tools

MySpaceFacebook

Bebo

Yahoo! 360°Ning.com

Tagged

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•• What isWhat is MySpaceMySpace? Why is it important?? Why is it important?

MySpaceMySpace andand FacebookFacebook are social network sites where are social network sites where individuals create profiles and link to others (“friends”) withiindividuals create profiles and link to others (“friends”) within the n the system. The profile serves as an individual’s digital system. The profile serves as an individual’s digital representation (similar to homepages) of their tastes, fashion, representation (similar to homepages) of their tastes, fashion, and identity. In crafting this profile, individuals upload photoand identity. In crafting this profile, individuals upload photos, s, indicate interests, listindicate interests, list favoritefavorite musicians and describe musicians and describe themselves textually and through associated media. The social themselves textually and through associated media. The social network feature allows participants to link themselves to othersnetwork feature allows participants to link themselves to otherswithin the system, revealing their affiliations and peer group. within the system, revealing their affiliations and peer group. These sites also allow friends to comment on each other’s These sites also allow friends to comment on each other’s profiles. Structurally, social network sites are a cross betweenprofiles. Structurally, social network sites are a cross between a a yearbook and a community websiteyearbook and a community website..http://www.http://www.danahdanah.org/papers/.org/papers/MySpaceDOPAMySpaceDOPA.html.html

Web 2.0Web 2.0 Social Networking ToolsSocial Networking Tools

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New York Magazinehttp://nymag.com/news/features/27341/

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Web 2.0Web 2.0 Social Networking ToolsSocial Networking Tools

http://librarians.ning.com/

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Web 2.0Web 2.0 Social Networking ToolsSocial Networking Tools

http://www.linkedin.com/

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How does Twitter work?When you send Twitter a mobile text (SMS), it gets sent out to your group of friends and also saves to your Twitter page. Your friends might not have phone alerts turned on so they might check your web page instead. Likewise, you receive your friends mobile updates on your phone.

Social Networking ToolsSocial Networking ToolsWeb 2.0Web 2.0

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Create and share maps with friends or Create and share maps with friends or the Wayfaring community at large. the Wayfaring community at large.

Create maps for people of certain interests, Create maps for people of certain interests, or browse and join the maps of other users, or browse and join the maps of other users, adding yourself and your location. adding yourself and your location.

The web’s most popular collection of maps and satellite images. Get directions, view detailed images of landmarks or zoom in on locations.

Social Networking ToolsSocial Networking ToolsWeb 2.0Web 2.0

Social Mapping

Online map and satellite imaging resource that combines Google Maps with a wiki system, allowing users to add information to any location on Earth.

Wikimapia

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http://www.frappr.com/phoenixlibraries

Web 2.0Web 2.0 Social Networking ToolsSocial Networking Tools

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http://www.communitywalk.com/DublinCityPublicLibraries

Social Networking ToolsSocial Networking ToolsWeb 2.0Web 2.0

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Characteristics: work sharing, collaborative editing, rich formaCharacteristics: work sharing, collaborative editing, rich formatting,tting,document storage & sharing, access from anywhere; communities ofdocument storage & sharing, access from anywhere; communities ofmembers contributing to a collective effort or project.members contributing to a collective effort or project.-- emulating the desktop experienceemulating the desktop experience

•• Word processors / spreadsheets Word processors / spreadsheets -- GoogleGoogle DocsDocs & Spreadsheets& Spreadsheets(formerly(formerly WritelyWritely),), ZohoZoho Writer,Writer, WriteboardWriteboard

•• Online presentations Online presentations -- ZohoZoho ShowShow,, SpresentSpresent•• Drawing and sharing diagrams on the web Drawing and sharing diagrams on the web -- GliffyGliffy•• WikisWikis -- softwaresoftware -- wetpaintwetpaint,, mediawikimediawiki, , pbwikipbwiki•• Project ManagementProject Management –– BasecampBasecamp, , ZohoProjectsZohoProjects•• Online StorageOnline Storage -- box.net, box.net, xdrivexdrive, , ibackupibackup, , esnipsesnips, , omnidriveomnidrive

•• Extensive list of Web 2.0 applications available at: http://web2Extensive list of Web 2.0 applications available at: http://web2.wsj2.com/ .wsj2.com/ •• SEE ALSOSEE ALSO SEOmozSEOmoz Web 2.0 Awards Web 2.0 Awards -- http://www.http://www.seomozseomoz.org/web2.0/ .org/web2.0/ •• http://www.http://www.techcrunchtechcrunch.com/2006/01/31/the.com/2006/01/31/the--onlineonline--storagestorage--gang/gang/

Web 2.0Web 2.0 Web as PlatformWeb as Platform

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Online Presentations

Word Processing

SEE Slideshow + audio at:http://tinyurl.com/48v8dg

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Drawing

Spreadsheets

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http://www.scribd.com/doc/46042/Dental-Health

Web 2.0Web 2.0 Web as PlatformWeb as Platform

Document Sharing

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http://www.basecamphq.com/indexProject

Management

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Web 2.0Web 2.0 Web as PlatformWeb as Platform

http://www.omnidrive.com/http://www.box.net/

Online Storage

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Web 2.0Web 2.0 Streaming MediaStreaming Media

Audio & Video

Acknowledgment: Heyam El.Hayek

http://www.sirsidynixinstitute.com/archive.php

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Store your bookmarks online, share them with everyone and see what

others havebookmarked

Web 2.0Web 2.0 SocialSocial BookmarkingBookmarking

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Web 2.0Web 2.0 TaggingTagging

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Web 2.0Web 2.0 CommentingCommenting

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•• Online journal Online journal •• brief entries arranged in reverse chronological order brief entries arranged in reverse chronological order •• diverse use diverse use -- personal diaries to news sites personal diaries to news sites •• "frequency, brevity, personality" Evan Williams, creator of"frequency, brevity, personality" Evan Williams, creator of Blogger Blogger •• terminology terminology -- bloggingblogging,, bloggerblogger, , blogrollingblogrolling, archives, categories, , archives, categories,

search, syndication (RSS),search, syndication (RSS), permalinkspermalinks, comments, , comments, blogrollblogroll, , trackbacktrackback,,pingbackpingback, tags, tags

•• easy to publish content online easy to publish content online -- "quick and easy" "quick and easy" •• sense of immediacy sense of immediacy •• almost instant feedback almost instant feedback •• refresh of content on main page refresh of content on main page •• single, multiple contributorssingle, multiple contributors•• communication model communication model •• conversation on the Internet conversation on the Internet -- "comments foster community" "comments foster community" •• a place for “news, events, and discussion" a place for “news, events, and discussion" •• rising level of expectation of interactivity in websites in generising level of expectation of interactivity in websites in generalral•• Question Question -- is the target audience online in sufficient numbers to make is the target audience online in sufficient numbers to make

aa blogblog worthwhile? worthwhile?

Web 2.0Web 2.0 BlogsBlogs

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Web 2.0Web 2.0 BlogsBlogs

http://dublinreaders.wordpress.com/

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Web 2.0Web 2.0 BlogsBlogs

http://dublinreaders.wordpress.com/

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April 2008

Technorati is tracking 112.8 million blogs.

Over 175,000 new blogs created every day.

Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates

a second. (Technorati.com)

April 200770 million blogs

c.120,000 new blogs created each day

Web 2.0Web 2.0 BlogsBlogs

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•• collaborative, knowledgecollaborative, knowledge--sharing tool sharing tool

•• online space for harnessing online space for harnessing collective intelligence collective intelligence

•• Saint Joseph County Public Saint Joseph County Public Library Library in South Bend, IN, used in South Bend, IN, used open sourceopen source wikiwiki software to software to create a successful subject create a successful subject guide that facilitates customer guide that facilitates customer feedback.feedback.

•• Software Software –– WetpaintWetpaint MediaWikiMediaWikiPBwikiPBwiki

Web 2.0Web 2.0 WikisWikis

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Web 2.0Web 2.0 WikisWikis

http://www.libsuccess.org/index.php Link

If you've done something at your library that you consider a success, please write about it in the wiki or provide a link to outside coverage. If you

have materials that would be helpful to other librarians,

add them to the wiki.

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•• RSS (which stands for Really Simple Syndication) is an easy way RSS (which stands for Really Simple Syndication) is an easy way to to receive automatic updates from your chosen websites andreceive automatic updates from your chosen websites and blogsblogs. . Instead of going to a website, the website will send you a messaInstead of going to a website, the website will send you a message ge every time there is something new. every time there is something new.

•• RSS is anRSS is an xmlxml--based format which allows web publishers to create and based format which allows web publishers to create and disseminate feeds of data, based on the content of their websitedisseminate feeds of data, based on the content of their website..

Create content in one place display in other placCreate content in one place display in other placeses

•• RSS enables you to subscribe to a website using a tool called a RSS enables you to subscribe to a website using a tool called a news news reader or aggregator. reader or aggregator.

•• RSS feeds contain article headlines, links and descriptions. TheRSS feeds contain article headlines, links and descriptions. The feeds feeds are updated as the website is updated. are updated as the website is updated.

Web 2.0Web 2.0 RSSRSS

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Why bother with feeds?Why bother with feeds?

•• LabourLabour--saving, Timesaving, Time--saving, Convenience. saving, Convenience. •• You want to stay current. You want to stay current. •• You want to be notified of updates from the many web sites You want to be notified of updates from the many web sites

that you read without visiting them one by one that you read without visiting them one by one •• You prefer to read your favourite websites from one convenient You prefer to read your favourite websites from one convenient

location without any interface clutter location without any interface clutter •• No need to trawl (favourite) websites for new content / news No need to trawl (favourite) websites for new content / news

items. items. •• Workers who strive to keep current with the latest news and Workers who strive to keep current with the latest news and

trends in their particular field can use feeds and readers to satrends in their particular field can use feeds and readers to save ve time and organize materials. time and organize materials.

Web 2.0Web 2.0 RSSRSS

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ReadersReaders

•• An ‘RSS reader‘ (or 'Newsreader' or 'Aggregator‘) is an An ‘RSS reader‘ (or 'Newsreader' or 'Aggregator‘) is an application used to subscribe to RSS content and display the application used to subscribe to RSS content and display the latest headlines and content from your chosen websites.latest headlines and content from your chosen websites.

•• Standalone applications that run in the background on your Standalone applications that run in the background on your desktop, automatically updating headlines regularly:desktop, automatically updating headlines regularly:--•• AwasuAwasu –– FREEFREE•• FeedReaderFeedReader –– FREEFREE•• RSSReaderRSSReader –– FREEFREE•• NewzCrawlerNewzCrawler -- €€€€•• FeedDemonFeedDemon –– NOW FREE (NOW FREE (synchronizes with synchronizes with NewsGatorNewsGator OnlineOnline) )

•• PlugPlug--ins to applications already running on your PC:ins to applications already running on your PC:--•• NewsGatorNewsGator Inbox (for MS Outlook) Inbox (for MS Outlook) –– NOW FREENOW FREE

Web 2.0Web 2.0 RSSRSS

contd:

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Readers Readers (contd.)(contd.)

•• Web (server)Web (server)--based RSS aggregation system:based RSS aggregation system:--•• BloglinesBloglines.com.com

GooglesGoogles ReaderReaderNewsGatorNewsGator Online Online

•• A web (server)A web (server)--based service means your favourite feeds will based service means your favourite feeds will remain available when you change computers remain available when you change computers

•• Browsers with RSS capability:Browsers with RSS capability:--

•• FirefoxFirefox 1.5, 2+1.5, 2+•• Opera Opera •• IE 7.0 IE 7.0

Web 2.0Web 2.0 RSSRSS

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StepStep--byby--Step:Step:

Step 1: Decide on which Newsreader to use Step 1: Decide on which Newsreader to use

Step 2: Grab the feedsStep 2: Grab the feeds

Step 3: View the content Step 3: View the content

Web 2.0Web 2.0 RSSRSS

SIMPLE!

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Web 2.0Web 2.0 RSSRSS

Desktop Reader

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Web 2.0Web 2.0 RSSRSS

RSS via your Browser

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Web 2.0Web 2.0 RSSRSS

http://www.bloglines.com/public/dubcilib

Web-based Reader

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•• FarkFark is a community website allowing users to comment on a daily is a community website allowing users to comment on a daily batch of news articles and other items from various websites.batch of news articles and other items from various websites.

•• Digg Digg is a communityis a community--based popularity website with an emphasis on based popularity website with an emphasis on technology and science articles. It combines socialtechnology and science articles. It combines social bookmarkingbookmarking,,bloggingblogging, and syndication with a form of non, and syndication with a form of non--hierarchical, democratic hierarchical, democratic editorial control.editorial control.

•• Slashdot Slashdot is a technologyis a technology--related news website which features userrelated news website which features user--submitted and editorsubmitted and editor--evaluated current affairs news.evaluated current affairs news.

•• reddit reddit is a community web site where users can post links to content is a community web site where users can post links to content on the web. Other users may then vote the posted links up or dowon the web. Other users may then vote the posted links up or down, n, causing them to appear more or less prominently on thecausing them to appear more or less prominently on the redditreddit home home page.page.

•• Furl Furl (from File Uniform Resource Locators) is a social(from File Uniform Resource Locators) is a social bookmarkingbookmarkingwebsite that allows members to store searchable copies ofwebsite that allows members to store searchable copies of webpageswebpagesand share them with others.and share them with others.

•• del.del.icioicio.us.us is a socialis a social bookmarkingbookmarking web service for storing, sharing, and web service for storing, sharing, and discovering web bookmarks.discovering web bookmarks.

•• Technorati Technorati is an Internet search engine for searchingis an Internet search engine for searching blogsblogs..

(most descriptions from(most descriptions from WikipediaWikipedia))

Web 2.0Web 2.0 Tools / SitesTools / Sites

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Web 2.0Web 2.0 Tools / SitesTools / Sites

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Web 2.0Web 2.0 Tools / SitesTools / Sites

Create you own search… www.rollyo.com

http://rollyo.com/ebyrne41/irish_publ_libraries/

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•• Other Web 2.0 Developments Other Web 2.0 Developments

Ajax*Ajax*--based applications:based applications:Personalised homepages Personalised homepages -- NetvibesNetvibes,, PageflakesPageflakes,, Google Google

MashupsMashups -- a "a "mashupmashup" mixes content from independent sources " mixes content from independent sources to create something new, uto create something new, usually via an API, RSS feed, or JavaScript. .

APIs APIs -- AApplication pplication PProgramming rogramming IInterfacenterfaceLIST: LIST: http://www.http://www.webmashupwebmashup.com/.com/MashupMashup_APIs/index._APIs/index.phpphp

*Note: Ajax, shorthand for Asynchronous JavaScript and XML, is *Note: Ajax, shorthand for Asynchronous JavaScript and XML, is a web development technique for creating interactive web a web development technique for creating interactive web applications.applications.

Web 2.0Web 2.0 Other Developments Other Developments

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Web 2.0Web 2.0 MashupsMashups

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•• WebWeb MashupMashup = API [1] + API [2] + API [N]= API [1] + API [2] + API [N]

•• A webA web mashupmashup is a website or web application that uses content is a website or web application that uses content from more than one source to create a completely new service.from more than one source to create a completely new service.

•• Content used inContent used in mashupsmashups is typically sourced from a third party is typically sourced from a third party via a public interface or so called API. via a public interface or so called API. [Source:[Source: WikipediaWikipedia]]-- or RSS, e.g. using or RSS, e.g. using SuprgluSuprglu

•• What is aWhat is a mashupmashup? ? http://news.http://news.zdnetzdnet.com/2036.com/2036--2_222_22--6035716.html6035716.html (Video)(Video)

•• Mashup Mashup examples:examples:•• http://www.http://www.programmablewebprogrammableweb.com/.com/

http://www.http://www.webmashupwebmashup.com/.com/MashupMashup_Examples/index._Examples/index.phpphp

Web 2.0Web 2.0 MashupsMashups

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Web 2.0Web 2.0 MashupsMashupsGoogle

personalized home page or start page

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MashupsMashups

Library Portalhttp://www.pageflakes.com/dublincitypubliclibraries

Web 2.0Web 2.0

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Web 2.0Web 2.0 MashupsMashups

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http://www.netvibes.com/

Web 2.0Web 2.0 MashupsMashups

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http://www.earthalbum.com/

Web 2.0Web 2.0 MashupsMashups

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http://www.educationsearch.net

Web 2.0Web 2.0 MashupsMashups

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http://pwp.007mundo.com/jcmendez/flash/youtube/LastFmYoutube.html

MashupsMashupsWeb 2.0Web 2.0

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Web 2.0Web 2.0 MashupMashup

http://www.myplaylist.biz/ Music + flickr images

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•• The Best Web 2.0 Software of 2006The Best Web 2.0 Software of 2006http://web2.wsj2.com/the_best_web_20_software_of_2006.http://web2.wsj2.com/the_best_web_20_software_of_2006.htmhtm

•• Learning 2.0 Learning 2.0 -- online selfonline self--discovery program that encourages the discovery program that encourages the exploration of web 2.0 tools and new technologiesexploration of web 2.0 tools and new technologieshttp://http://plcmclearningplcmclearning..blogspotblogspot.com/.com/

•• TechCrunchTechCrunchhttp://www.http://www.techcrunchtechcrunch.com.com

•• The Long Tail by Chris AndersonThe Long Tail by Chris Andersonhttp://www.wired.com/wired/archive/12.10/tail.htmlhttp://www.wired.com/wired/archive/12.10/tail.html

•• Go2Web20.net Go2Web20.net -- The complete Web 2.0 directoryThe complete Web 2.0 directoryhttp://www.go2web20.net/http://www.go2web20.net/

Web 2.0 / Library 2.0Web 2.0 / Library 2.0 ReferencesReferences

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•• Gives library users a participatory role in the services Gives library users a participatory role in the services libraries offer and the way they are used. libraries offer and the way they are used.

•• Library 2.0 is all about library users Library 2.0 is all about library users ---- keeping those keeping those we have while actively seeking those who do not we have while actively seeking those who do not currently use our services.currently use our services. It's about embracing It's about embracing those ideas and technologies that can assist libraries those ideas and technologies that can assist libraries in delivering services to these groups, and it's about in delivering services to these groups, and it's about participation participation ---- involving users in service creation and involving users in service creation and evaluation." Michael Casey,evaluation." Michael Casey, LibraryCrunch LibraryCrunch

Library 2.0Library 2.0

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Library 2.0Library 2.0 ImplementationImplementation

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Library 2.0Library 2.0 Social NetworkingSocial Networking

http://bookswithoutboundaries.blogspot.com/

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Library 2.0Library 2.0 Social NetworkingSocial Networking

http://www.facebook.com/pages/Dublin/Dublin-City-Public-Libraries/9761761153

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Library 2.0Library 2.0 Social NetworkingSocial Networking

http://bookswithoutboundaries.blogspot.com/April 2007 – April 2008

Photos – 478

Photo Views – 39512

Total Views - 61580

Comments – 24

Favourited - 21

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flickr.com

dublincitypubliclibraries.ie

dublinonecityonebook.ie

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Library 2.0Library 2.0

http://www.dublinheritage.ie/historic_photographs/postcards.html

flickrflickr slideshowslideshow

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Library 2.0Library 2.0 Social NetworkingSocial Networking

http://del.icio.us/DublinCityPublicLibraries link

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Library 2.0Library 2.0 Social NetworkingSocial Networking

http://twitter.com/dubcilib

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Library 2.0Library 2.0 Social NetworkingSocial Networking

http://www.communitywalk.com/DublinCityPublicLibrariesLibraries (Apr’07- Mar’08) - 65,034

Historical Postcards (Sept’07 – Mar’08) - 1008

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Library 2.0Library 2.0 Social NetworkingSocial Networking

http://www.communitywalk.com/dublin_postcards

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Library 2.0Library 2.0 Social NetworkingSocial Networking

http://odeo.com/profile/Dubcilib

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Library 2.0Library 2.0 Social NetworkingSocial Networking

http://en.wikipedia.org/wiki/Dublin_City_Public_Libraries_and_Archive

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Social Networking ToolsSocial Networking Tools

•• Giving the library a wider web presence Giving the library a wider web presence •• library marketing and promotion library marketing and promotion •• stock promotionstock promotion•• library storytelling videos library storytelling videos –– delivery channel delivery channel

•• Networking with fellow librarians and information Networking with fellow librarians and information professionals worldwide professionals worldwide –– continued professional continued professional developmentdevelopment

Library 2.0Library 2.0 Social NetworkingSocial Networking

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Library 2.0Library 2.0 Social NetworkingSocial Networking

http://www.youtube.com/user/BPLonline

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http://nell.boulder.lib.co.us.books.u.orch8.net/search

Mashup - Integrating Amazon.com

customer reviews and book editorials into the online card

catalogue

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Allen County Public Library - a mashup of book covers and information for newly catalogued books -

http://blog.acpl.lib.in.us/amzamash/book_wall.php

Library 2.0Library 2.0 MashupsMashups

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Library 2.0Library 2.0 ImplementationImplementation

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Local Authorities ???Local Authorities ???

Web 2.0Web 2.0 Public Services Public Services

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Web 2.0Web 2.0 Public Services Public Services

http://www.dublincity.ie/ DCC using Google Maps

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Web 2.0Web 2.0 Public Services Public Services

www.surveymonkey.comDCC using Online Survey Application

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Web 2.0Web 2.0 Public ServicesPublic Services

http://www.fixmystreet.com/ problem-reporting service

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Web 2.0Web 2.0 Public Services Public Services

http://www.manchester.gov.uk/ Online Form

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Web 2.0Web 2.0 Public Services Public Services

http://www.manchester.gov.uk/ Online Form

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Web 2.0Web 2.0 Public Services Public Services

http://www.manchester.gov.uk/Blog of the leader of

Manchester City Council, Councillor Richard Leese.

Comment:

•lee Says:15/04/2008 Just because people aren't commenting doesn't mean they aren't reading.

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Web 2.0Web 2.0 Public Services Public Services

http://www.redbridge.gov.uk/ Redbridge Council

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Web 2.0Web 2.0 Public Services Public Services

http://www.redbridge.gov.uk/ Redbridge Council

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Web 2.0Web 2.0 Public Services Public Services

http://www.redbridge.gov.uk/ Redbridge Council

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Web 2.0Web 2.0 Public Services Public Services

http://www.chesterblogs.co.uk/

RSS Syndicated Content

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Web 2.0Web 2.0 Public Services Public Services

http://www.youtube.com/watch?v=NFkCg2WEaDALaunch of Housing Strategy document

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Web 2.0Web 2.0 Public Services Public Services

• Damien Mulley, leading technology consultant

• Local area web sites• Mapping (collaborative)• Blogs/Web sites• Locally generated content• Feeds• Local area email?

• Dublin.ie as parent site

• Usage to date mainly internal

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Dublin City CouncilDublin City Council++

Web 2.0Web 2.0

= ?= ?

Web 2.0Web 2.0 Public Services Public Services