Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006...
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Transcript of Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006...
![Page 1: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/1.jpg)
Web 2.0: Fact or Fiction?
Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006
Rank Brand% Growth
Jan – July 06Unique Audience (000’s) July 2006
Active Reach July 2006
1 YouTube 478% 3,585 13%
2 Flickr 131% 1,008 4%
3 MySpace 98% 3,502 13%
Fastest Growing Brands* in the UK: Jan – July 2006
*Organic growth & minimum active reach in Jan 2006 of 1.5%
![Page 2: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/2.jpg)
What actually is “Web 2.0”?
Source: Nielsen//NetRatings MegaPanel Digital Consumer Survey, August 2006
“Websites are using increasingly sophisticated technologies to make their websites more personal, more interactive and more targeted to their users.”
David Soskin CEO Cheapflights.co.uk
“It represents the maturity of the social Internet.”Austin Kay, Managing Director, w00t!media
“It’s all about empowering the individual and through this it has changed the web forever. It's about interacting with your friends in a dynamic setting and discovering user-generated content. Whether this content is video, music or blogs it is content that you choose to discover."
Michael Birch, CEO & Co-founder, Bebo
“I’ve never heard of Web 2.0”67% of Internet users, NetRatings Digital Consumer Survey
“It's not about the technology and the data. It's about the user-centric element, the experience, and the interaction.”
Matt Farrar, Managing Director, Lightmaker
![Page 3: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/3.jpg)
Has Web 2.0 put the ad world in a spin?
![Page 4: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/4.jpg)
Is there revenue in Web 2.0?
• $580,000,000
• $900,000,000
• $1-2,000,000,000
• $3,000,000,000
• 99¢ vs. ??
• £100
![Page 5: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/5.jpg)
The issues around “Web 2.0”?
• What is it?
• How is it impacting media owners?
• How will it impact advertisers?
• Is there money in it?
• What are the challenges?
![Page 6: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/6.jpg)
3
2
1
£5,000,000
Welcome to
Who wants to know about
Web 2.0
50:50
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
![Page 7: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/7.jpg)
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
![Page 8: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/8.jpg)
A: A myth
C: A fad
B: A Spiderman sequel
D: The user in charge
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
What is web 2.0?
![Page 9: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/9.jpg)
A: A myth
C: A fad
B: A Spiderman sequel
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
What is web 2.0?
D: The user in charge
![Page 10: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/10.jpg)
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
![Page 11: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/11.jpg)
A: Negligible impact
C: Its irrelevant
B: New communities
D: Killing them off
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
How is Web 2.0 impacting media
owners?
![Page 12: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/12.jpg)
A: Negligible impact
C: Its irrelevant
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
D: Killing them off
How is Web 2.0 impacting media
owners?
B: New communities
![Page 13: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/13.jpg)
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
![Page 14: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/14.jpg)
A: No impact
C: In the distant future
B: Impossible to tell
D: Relevance
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
How will Web 2.0 impact advertisers?
![Page 15: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/15.jpg)
C: In the distant future D: Relevance
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
How will Web 2.0 impact advertisers?
![Page 16: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/16.jpg)
C: In the distant future
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
How will Web 2.0 impact advertisers?
D: Relevance
![Page 17: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/17.jpg)
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
![Page 18: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/18.jpg)
A: Possibly
C: Maybe
B: Yes
D: No
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
Is there money in Web 2.0?
![Page 19: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/19.jpg)
A: Possibly
C: Maybe
B: Yes
D: No
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
Is there money in Web 2.0?
![Page 20: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/20.jpg)
A: Possibly
C: Maybe D: No
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
Is there money in Web 2.0?
B: Yes
![Page 21: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/21.jpg)
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
![Page 22: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/22.jpg)
A: Content screening
C: File sharing D: User safety
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPOWhat are the challenges of Web 2.0?
B: Intellectual property
![Page 23: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/23.jpg)
A: Content screening
C: File sharing D: User safety
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPOWhat are the challenges of Web 2.0?
B: Intellectual property
![Page 24: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/24.jpg)
A: Content screening
C: File sharing D: User safety
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPOWhat are the challenges of Web 2.0?
B: Intellectual property
![Page 25: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.](https://reader034.fdocuments.net/reader034/viewer/2022051819/5515bdd1550346486b8b627e/html5/thumbnails/25.jpg)
The issues around “Web 2.0”?• What is it?
• How is it impacting media owners?
• How will it impact advertisers?
• Is there money in it?
• What are the challenges?
[email protected]@wayn.com