Web 2.0 Expo 2007

Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

Jargon Alert

Mobile WebThe collective term for websites

designed for viewing on a mobile

device. Websites are published and

accessed via the Internet just like a

regular desktop website.


How big is the

Mobile Web?

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San Francisco

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The Population of the Earth

Population of The United States

Population of China

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Mobile Web of Today

Global Internet Users

Mobile Subscribers

Global Mobile Web Access

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Mobile Web of Tomorrow

Mobile Web Subscribersby 2010


Mobile has the potential to reach anybody through

any medium.

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Events

TV

Billboard

Radio

Live

Website

Auditory

KinestheticVisu

al

Word of Mouth

Print Ad

Mobile Device

IVR

SMS

IVR

SMS

WAP

SMS

QR Code

SMS

QR Code

SMS

SMSMMS

SMS

WAP

SMS

SMS

Bluetooth

Notify

WAP

WAP

MMS

Email

Send to Friend

WAP Site

Notify

Buy

WAP SiteWAP Site

Send to Friend

Join

Buy

NotifyNotify

Send to Friend

Post WAP Site

MMS

Send to Friend

Notify

Send to Friend

Join

Discuss

Send to Friend

Notify

Download

DownloadNotify

Vote

Join

Vote

Notify

Buy

Send to Friend

Notify


Jargon Alert

LBSLocation-based Services

The ability for a mobile device to provide

information that is relevant to it’s physical location

via a Global Positioning System (GPS).


Prepare for a trulycontextual web.


My Prediction


Mobile will revolutionize the way we gather and

interact with information in the next three years.

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rs.Web 1.0

Proprietary

Walled Gardens

First to market

Brand-centered

Web 2.0

Standards

Web Services

Web as a Platform

User-centered


Jargon Alert

Mobile 2.0The convergence of mobile services and web

services. The promise of Mobile 2.0 is to add

portability, ubiquitous connectivity and location-

based services to enhance information and services

found on the web.

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rs.Mobile 1.0

Proprietary

Walled Gardens

First to market

Brand-centered

Mobile 2.0

Standards

Web Services

Web as a Platform

User-centered


Web 2.0 + Mobile 2.0?


Information Super Highway


We are at the precipice of the next generation of

the web.

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Events

TV

Billboard

Radio

Live

Website

Auditory

Kinesthetic

Visu

al

Word of Mouth

Print Ad

Mobile Device

IVR

SMS

IVR

SMS

WAP

SMS

QR Code

SMS

QR Code

SMS

SMSMMS

SMS

WAP

SMS

SMS

Bluetooth

Notify

WAP

WAP

MMS

Email

Send to Friend

WAP Site

Notify

Buy

WAP SiteWAP Site

Send to Friend

Join

Buy

NotifyNotify

Send to Friend

Post WAP Site

MMS

Send to Friend

Notify

Send to Friend

Join

Discuss

Send to Friend

Notify

Download

DownloadNotify

Vote

Join

Vote

Notify

Buy

Send to Friend

Notify


Jargon Alert

XHTML-MPExtensible HyperText Markup Language:

Mobile Profile

A subset of XHTML Basic and HTML. Used as a

primary markup language for the WAP 2.0 protocol.


XHTML-MP* XHTML Basic and XHTML-MP are virtually indistinguishable

* XHTML-MP is the predominant language for the mobile web.

* It’s possible to use standard tools to create mobile web pages.

* Since XHTML-MP is similar to XHTML, the transition to the mobile web need not be complicated to developers.

* XHTML-MP is the default industry-supported language for mobile web development.

* Unless a mobile service provider requires providing WML to support older devices, XHTML-MP is the only needed language in mobile web design.

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Example XHTML-MP

<? xml version=”1.0” encoding=”UTF-8” ?> <!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML Mobile 1.0//EN” “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”> <html xmlns=”http://www.w3.org/1999/xhtml”> <head> <title>Hello World!</title> <meta http-equiv=”content-type” content=”application/vnd. wap.xhtml+xml” /> </head> <body> <div id=”intro”> <h1>Hello World!</h1> </div> <div id=”content”> <p>This is a simple XHTML-MP Page</p> </div> </body> </html>

http://www.wapforum.org/DTD/xhtml-mobile10.dtd

http://www.wapforum.org/DTD/xhtml-mobile10.dtd

http://www.w3.org/1999/xhtml

http://www.w3.org/1999/xhtml

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.mobi Developers Guide

http://dev.mobi

Mobile Web Developers GuidePart I: Creating Simple Mobile Sites

BRIAN FLINGwith Ronan Cremin, Jo Rabin and D. Keith Robinson

http://dev.mobi

http://dev.mobi


Thank You

Brian Fling

Co-founder & Director of Strategy, Blue [email protected]

tel. +1 206 545-0210mob. +1 206 351-6060

mailto:[email protected]

mailto:[email protected]

Web 2.0 Expo 2007

Technology

Transcript of Web 2.0 Expo 2007