Web 2.0Association 2.0Leadership 2.0

Stephen AbramVice President, Innovation

April 21, 2006DigitalNow Conference

Me

• CLA• OLA• SLA• ITAC• IFI• U of Toronto• Stephen’s Lighthouse• Conferences and writing• SirsiDynix Innovation (global)

You

• Country? US, Canada, Central or South America, EC, Asia, Pacific Rim, Africa,

• Association Type? Professional, Trade, Lobby, Regulatory, Demographic,…

• Coverage? Global, National, Regional…• Scope? Education, Lobby, Profit/non-profit,

Networking, Service, Publishing, Research, …• Challenges?• Growing – shrinking – plateauing?

ASSOCIATION 2.0

Can I blog my opinion of our board?

The Long Tail

Animato

rs

Reminder:150,00-250,000

A DAY!

The Scary re-wiring of the Millennials and post-Millennials

Principled /

Values

More Friends More Diverse Respect Intelligence

Optimistic /

Positive

Internet Natives More Choices Format Agnostic

Balanced Lives Adaptive / Flexible Civic Minded High Expectations

Collaborative Nomadic Gamers Experiential

Independent Confident Direct More Liberal and more conservative

Multi-taskers Inclusive Patriotic Entrepreneurial

Healthy Lifestyle Family Oriented Graphical Achievement Oriented

Millennial Characteristics

Credit: Richard Sweeney, NJIT

The Engagement Ladder

Read/View

Argue/Defend

Present/Teach

Stimulate/Live

Act on/ Discuss

Content

Source

Situation

Dr. Thomas Davenport

Intelligence and Learning Styles

• Visual/Spatial (Picture Smart)• Verbal/Linguistic (Word Smart)• Musical/Rhythmic (Music Smart)• Logical/Mathematical (Number Smart)• Bodily/Kinesthetic (Body Smart)• Interpersonal (People Smart)• Intrapersonal (Self Smart)

– Piaget, Bloom, Gardner, etc.

Information Literacy

• Standard Curriculum Components– Mathematics / Arithmetic– Science, Biology, Physics & Chemistry– English, Languages– History, Geography, Politics, Sociology– Music, Art, Phys ed.– Guidance, Religion

Information Literacy

• Information literacy is integrally tied every aspect of the curriculum:– Mathematical logical thinking skills - Math and Arithmetic– Scientific method - Sciences– Criticism, interpretation and comprehension - English and

languages– Analytical thinking - History, Geography– Interpretive and imaginative- music, art & phys ed.– Inter and Intrapersonal skills - Religion, Guidance, etc. – There is an imperative for people to have a lifelong curriculum - a personal learning

strategy

Personas

Great Expectations

The future is already here, it’s just not evenly distributed yet!

Expectations 1.0

• Yes the principles and foundations of associations have not changed. . . We have always done this.

• The tools we use are entering a new era. And where we get the tools, how we use them, and how flexible and timely we can be is changing.

• Will attitudes and aptitudes change if we don’t re-frame the conversation? Maybe.

Web Expectations 1.0

• Educate (vs. Learn)• Search• Retrieve• View• Print• Link• Navigate• Read• . . .

Association Expectations 1.0

• Link me to others• Educate me• Give me a leg up• Fix the government• Give me benefits• I’ll give you time• I’ll pay a you on spec• Represent my interests• Deliver an experience

Pandora

Association2.0

WEB 2.0

“Web 2.0 is a term often applied to a perceived ongoing transition of the World

Wide Web from a collection of websites to a full-fledged computing platform serving

web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many

purposes.”

Wikipedia

Association 2.0 is an operating model that allows associations to respond rapidly to

market and member needs. This does not mean that we abandon our current

members or our mission. It is a philosophy of rapid change, flexible organization

structures, new Web 2.0 tools, and member participation that will put our associations

in a much stronger position, ready to efficiently and effectively meet the needs of

a larger population.”

Adapted from Michael Casey, LibraryCrunch.com blogGwinnett County PL

Association 2.0 is very much influenced by technology-driven, two-way, social

interactions between staff and staff and staff and members and all and influencers. A2 has

provided a framework within which we’ve been able to re-evaluate every aspect of

classical association mqnagement with the end goal of usability and findability in mind.

Adapted from John Blyberg, Blyberg.net, AADL

Darlene Fichter, 2006

WEB 2.0

RSS – really simple syndication

WEB 2.0

Wikis

WEB 2.0

New Programming Tools:

AJAX, API, Mash-ups, widgets, wizards, Java/J2EE

WEB 2.0

Blogs and blogging

WEB 2.0

Commentary and comments

WEB 2.0

Sensemaking – e.g. Squidoo

WEB 2.0

Personalization and My Profiles

WEB 2.0

Podcasting, P2P and MP3 files

WEB 2.0

Streaming Media – audio and video

WEB 2.0

Reviews and User-driven Ratings

WEB 2.0

Recommender Functionality

WEB 2.0

Personalized Alerts

WEB 2.0

Web Services

WEB 2.0

Instant Messaging and Virtual Reference

WEB 2.0

Folksonomies, Tagging and Tag CloudsVisualization

WEB 2.0

Photos (e.g. Flickr, Picasa)

WEB 2.0

Social Networking

WEB 2.0

Socially Driven Content

WEB 2.0

Data Mining: Who do I deliver?

WEB 2.0

Open Access, Open Source, Open Content

WEB 2.0

Social Bookmarking

WEB 2.0

eLearning, Distance Education,

Accreditation and regulation

WEB 2.0

Productivity Tools

Association 2.0

All of the above!And a culture of nimble experimentation.

Association 2.0

NetworkingLearning

CommunityContent Sharing and Creation

Productivity Identity

Association 2.0

The Guru of the Information Age!

Association 2.0

Understands the power of the Web 2.0 opportunities

Association 2.0

Learns the major tools of Web 2.0 and Association 2.0 and tries to innovate

Association 2.0

Combines e-resources and print formats and is container and format agnostic.

Association 2.0

Is device independent and uses and delivers to everything from laptops to

Smartphones to PDAs to iPods

Association 2.0

Develops targeted federated search and adopts the OpenURL standard

Association 2.0

Connects people and technology and information in context

Association 2.0

Doesn’t shy away from non-traditional content organization and classification and chooses

tagging, folksonomies and user-driven content descriptions where appropriate.

Association 2.0

Embraces non-textual information and the power of pictures, moving images,

sight and sound

Association 2.0

Understands the ‘long tail’ and leverages the power of old and new

content

Association 2.0

Sees the potential in using content sources like the Open Content Alliance,

Google Print and OpenWorldCat

Association 2.0

Sees the potential in e-learning

Association 2.0

Connects members up to expert discussions, conversations and

communities of practice and participates there as well

Association 2.0

Uses and develops advanced social networks to enterprise advantage

Association 2.0

Connects with everyone using their communication mode of choice –

telephone,mail, print, Skype, IM, SMS, e-mail, virtual interactivity, etc.

Association 2.0

Encourages data mining of member driven metadata and member

developed content and commentary

Association 2.0

Understands the wisdom of crowds and the real roles and impacts of the

blogosphere, web syndicasphere and wikisphere

Association 2.0

Understands their members at a deep level – not just as pointers and clickers

Association 2.0

Understands members deeply in terms of their goals and aspirations, workflows, and social and content

needs, and more.

Association 2.0

Association 2.0 is where their members are, when the member is there. This is an

immersion environment.

Association 2.0

Association 2.0 strives to spend more time on direct member

impact than association management.

Association 2.0

CAE 2.0 plays.

http://www.flickr.com/photos/ross/55016833/

Associations

Members

Content, Publishing &e-Resources:

eGov, Programs &

AlliancesLocal and

GovernmentPartners

Learning &Education

FutureComponent

Community Groups

FutureComponents

CollectionsConnections &

Resources

Emerging Model for Community, Learning and Research Enterprises

Faculties Students

Researchers

Clubs Hobbyists

Credit: adapted from Rick Luce, LANL

Influence

Legislators

Employers

Library 2.0

Usability

The A frame adopted

from newspaper

layout is not what

works.

Eyetools

Preparing for the Inevitable

Classic Technology Adoption

Source: Geoffrey Moore. Crossing the Chasm, 1991.

WhereAre We?

Barriers

• What are they?

Questions…

Comments …

Associations

Stephen Abram, MLSVP Innovation, SirsiDynix

Cel: 416-669-4855stephen.abram@sirsidynix.com

http://www.sirsidynix.comStephen’s Lighthouse Blog

http://stephenslighthouse.sirsi.com

Let’s Go!