Web 2.0 and Search

Scott Gledhillwww.standardzilla.com

Search Engine Optimisation

Technology

Problems

Solutions

Search Engine Optimisation

http://www.flickr.com/photos/csb13/184057163/

Findability

Driving Traffic

Technology

http://www.flickr.com/photos/nouqraz/256661254/

1999

2007

Technology improves the user experience.

Multimedia

Multimedia

Flash

Flash

AJAX

AJAX

This all sounds great,but what about search engines?

SEO vs Technology

http://www.flickr.com/photos/ahhyeah/82827656/

Multimedia

Multimedia

Multimedia

Flash

Flash

<title>PRMLSCRM - Primal Scream - XTERMINATOR</title>

AJAX

HTML

AJAX

Javascript

Solutions

http://www.flickr.com/photos/leadsoup/374510671/

Is the technology necessary?

JavaScript must be enabled in order for you to use this website.

progressive enhancement

Content

HTML

Content

Presentation

CSS

Presentation

Behaviour

AJAX

Behaviour

ContentContentContent

HTML

technology should enhance content.

AJAX

search engines

AJAX

AJAX

AJAX

43

Keep it simple

validate forms

email thank you pages

rating systems

voting systems

sometimes alternatives are necessary

Flash

Flash

Video and Audio

Video and Audio

Search Engine Optimisation

Understanding Technology

Correct Implentation

Content Layer

Web 2.0 and Search - Resources

http://www.standardzilla.com/2007/05/02/presentation-cebit/