Web 2.0: A (Brief) Introduction

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A quick intorduction to Web 2.0, and what it is / is not.

Transcript of Web 2.0: A (Brief) Introduction

Page 1: Web 2.0: A (Brief) Introduction

Web 2.0 & Search – An Introduction

Michael Motherwellwww.wmsconsulting.com.au

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What is Web 2.0?

My Definition• An attempt to cash in by those who missed out

on the Web 1.0 cash bonanza. Wikipedia Definition

• …a perceived or proposed second generation of Web-based services — such as social networking sites, wikis, communication tools, and folksonomies — that emphasize online collaboration and sharing among users.

Translation: Dynamic Communities Of Geeks

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Web 2.0 Principals

Encourages Participation – Wikis, Blogging Puts Users In Control Of The Data

• The Web As a Platform

• Rich Internet application techniques

• Clean and meaningful URLs Personalisation Harnessing “Collective Intelligence” Extensive use of “folksonomies” (in the form of

tags/tagging) Mashups – New sites from multiple sources

http://www.last.fm/user/mankmandrickson/

http://www.last.fm/user/mankmandrickson/
http://www.last.fm/user/mankmandrickson/
http://www.last.fm/user/mankmandrickson/
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Other Examples

Google Maps, Spreadsheets & Gmail

Digg

Mashups – Multiple Sources• ChicagoCrimes.org• Frappr

Online

http://maps.google.com/
http://spreadsheets.google.com/
http://www.gmail.com/
http://www.digg.com/news/upcoming
http://www.chicagocrime.org/types/arson/233/
http://www.chicagocrime.org/types/arson/233/
http://www.frappr.com/highrankingsforum/map
http://www.wmsconsulting.com.au/2007/02/27/web-20-examples/
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Comparison Web 1.0 Web 2.0

search engine optimization-->domain name speculationblogging-->personal websitesWikipedia-->Britannica OnlineNapster-->mp3.com

wikis-->content management systemsparticipation-->publishingweb services-->screen scrapingcost per click-->page views

syndication-->stickinesstagging ("folksonomy")-->directories (taxonomy)

BitTorrent-->AkamaiGoogle AdSense -->DoubleClickWeb 2.0 Web 1.0

Source: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

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Problems And Issues

Does it scale?• “The problem is it doesn't scale because the vast majority

of people are goddamn idiots.” - Drew Curtis, founder of Fark.com

Communities defined by exclusion Sustainability - How long will APIs be free? SEO – Is there anything to index? Privacy (Personalisation’s double edged

sword) Accountability, Accuracy, Editorial Control

http://www.ideagrove.com/blog/2006/07/media-orchard-interviews-drew-curtis.html
http://www.fark.com/
http://www.fark.com/
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Thanx!

Michael MotherwellPh: (02) 9365 4571Em: [email protected]: www.wmsconsulting.com.au

Fun: www.insearchofstuff.com


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