Web 2.0-When It’s Overkill For Your

Website

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• Web 2.0 is the incorporation of more advanced social media into a company website o Incorporates the ability to interact with a website o 2.0 saw its birth with the emergence of social media sites

and has integrated the flow of those sites (such as Facebook, Twitter and myspace) into the business world

What is Web 2.0?

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How to understand it

• Leverage the tools that are mainstreamo Primarily Facebook, Twitter, and LinkedIn

• Don’t try to be an innovator or early adopter of a few social media platforms

• Learn & understand the devices that everyone is using

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Challenges

• There are a few challenges you will face when working with Web 2.0:o It’s important you keep up with the times; an out of

date website is useless o Research the newest features on social media sites and

other corporate websites and implement them on your site

o Make sure the use of Web 2.0 on a corporate site relates back to your business interest

• If you don’t have much use for them, then there is no need to conform your site for them

o Look at the future and plan for it • Take some time to consider what the future might hold and

whether or not your company should be a part of it

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• Depends on target market• What do users want?• You want to communicate with users about

the knowledge you possess on certain topics and how this relates to them

• How do they prefer to look at content? o If your users never blog, then there’s no need to keep a

weekly blog o Research the way they prefer to see information

displayed and use it to your advantage

What To Use on Your Site

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To Sum up

• Overall, Web 2.0 is complicated, but doable• Decide whether or not your company needs

to get involved with social media sites and use two-way communication o If not, then don’t waste your time. If so, then commit.

• Figure out what content is needed, how to present it and keep it up to date

• Leverage the mainstream tools and use them to better your company as a whole

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Call to action

• Full report – http://crunk.starrtincup.com/WEB2.0

• William Tincup• W: www.starrtincup.com• E: tincup@starrtincup.com• P: 817-204-0400