WeatherAlpha Company Capabilties

COMPANY CAPABILITIES Weather-Based Digital Advertising

WeatherAlpha | Proprietary & Confidential

ABOUT WEATHERALPHA

» Who is WeatherAlpha? – We are business consultants and scientists committed to

leveraging weather to improve your business and your bottom line. Our innovative strategies and technologies were developed to help you use weather to optimize your marketing and boost sales by having Mother Nature work for you.

» Why Are We Contacting You? – We believe your company could benefit from using our newly

developed, innovative weather-based digital advertising solutions and are excited to invite you to use it on websites and in email marketing initiatives. In return, you will gain the advantage of our expertise and will be at the forefront of cutting edge digital marketing technologies by using both good and bad weather to improve advertising campaigns.

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WHY DOES WEATHER MATTER?

» Weather plays a large role in a person’s daily decisions, both consciously and subconsciously, and those decisions translate into consumer spending behavior

» These weather-driven spending trends result in clear lines to weather impacting business, increasing or decreasing sales in a variety of industries such as – clothing/apparel – restaurant – tourism/travel – automotive – pharmaceutical – insurance – home improvement – sports industries

» Some businesses benefit during long periods of pleasant and/or inclement weather, while others may benefit from acute spikes in one direction or another

» Knowing when and how to capitalize on these conditions is tantamount to the WeatherAlpha marketing approach

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WHAT DO WE OFFER?

» Weather Impact Assessments We analyze our client’s data to determine how different weather conditions impact their business. With this information, we show our clients how they can improve on seasonal advertising campaigns by targeting consumers in specific locations, at specific times, during specific weather conditions and offering them specific products or services.

» WeatherEdge A weather intelligence system that provides more than 120 (and growing) data segments so advertisers can display digital advertisements based on consumers’ location and past, current, or forecasted weather.

» WeatherDeal An email marketing system powered by WeatherEdge that highlights products or services and any special offers based on consumers’ location and past, current, and forecasted weather.

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HOW DO WEATHEREDGE & WEATHERDEAL WORK?

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Determine Consumer’s Location

Analyze Local Weather

Select Appropriate Ads

Display Ads on Digital

Mediums

• Works internationally

• Identifies city/town

• Considers regional sensitivities to weather conditions (e.g. cold in Miami is different than cold in Minneapolis)

• Accounts for over 50 weather conditions

• Analyzes past, current, and

forecasted weather

• Provides customizable selection and prioritization of weather triggers

Websites, Email

Digital Billboards

Mobile Devices, Tablets

• Supports any type of digital ad – static, rich media, user generated content (UGC)

• Works with existing targeting

schemes

• Defaults to existing ad rotation if there are no applicable weather triggers

• Includes customizable ad wrappers


WHAT IS THE BENEFIT?

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Advertising Without WeatherEdge and WeatherDeal

Advertising With WeatherEdge and WeatherDeal

Relevance to Consumer’s Environment

• Where the weather is happening

• When the weather is relevant

• Seasonal at best

• Not timed with the current weather

WEATHER-BASED DIGITAL ADVERTISING

Sample Placements

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Note: Ads used in this presentation are for illustration purposes only and are not official advertisements funded or approved by the brands or the websites they are being shown in.


EXTERNAL WEBSITE PLACEMENT

» How might an airline advertise to travelers during a snowy day?

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Consumer’s Location: New York City, NY

Weather Condition:

Current Snow

Product/Service: Travel


EXTERNAL PLACEMENT

» How might a food delivery service advertise to college students during a rainy day?

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Consumer’s Location: Philadelphia, PA

Weather Condition:

Current Rain

Product/Service: Food Delivery


EXTERNAL WEBSITE PLACEMENT

» How might a home improvement company advertise before a heavy snow storm?

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Consumer’s Location:

Boston, MA

Weather Condition: Forecast Heavy Snow

Product:

Snow Blower


INTERNAL WEBSITE PLACEMENT

» What would it look like on a company’s website?

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Consumer’s Location: Atlanta, GA

Weather Condition:

Current Warm Temperature Anomaly

Product: Cordless Leaf Blower


MOBILE

» What would it look like to consumers on the go?

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Consumer’s Location: Chicago, IL

Weather Condition:

Forecast Cold Temperature

Product: Soup


DIGITAL BILLBOARD PLACEMENTS

» How would it look to consumers on the road?

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Consumer’s Location: Boston, MA

Weather Condition: Forecast Heavy Snow

Product:

Snow Blower


EMAIL MARKETING

» What would a WeatherDeal promotion look like in a consumer’s email inbox?

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Consumer’s Location: New York City, NY

Weather Condition:

Current Warm Temperature

Product: Lawn Care Products

CONTACT US.

Questions? Comments?

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WEATHERALPHA TEAM

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JASON CHEN Co-Founder, Chief Strategy / Operating Officer

[email protected]

Mobile: (617) 955-0759

DANIEL ALEXANDER Co-Founder, Chief Meteorologist

[email protected]

Mobile: (203) 241-4253

OUR SOCIAL RESPONSIBILITY. We believe that giving back to the community should be a real priority. Each year, up to 5% of WeatherAlpha’s profit will be donated to weather disaster and relief funds around the world. We value our planet and respect Mother Nature. We don’t wish to use Mother Nature for our sole benefit – we wish to help our clients better understand and value weather, and in doing so we will also help communities that have been shattered by weather events.

KEATH CHAN Chief Technology Officer

[email protected]

Mobile: (718) 490-7082

JOHN VOGEL Co-Founder, Chief Legal Counsel

[email protected]

Mobile: (443) 254-0220

TINA KAMALANATHAN Chief Operations / Campaign Director

[email protected]

Mobile: (203) 464-5343

THANK YOU.

WeatherAlpha Company Capabilties

Internet

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