Wearing UX—When Our Clothes Become the Interface
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Transcript of Wearing UX—When Our Clothes Become the Interface
W6 Session 4/15/2015 11:00 AM
"Wearing UX—When Our Clothes
Become the Interface"
Presented by:
Jason Snook
CapTech Consulting
Brought to you by:
340 Corporate Way, Suite 300, Orange Park, FL 32073 888-‐268-‐8770 ·∙ 904-‐278-‐0524 ·∙ [email protected] ·∙ www.sqe.com
Jason Snook
CapTech Consulting Jason Snook, director of customer experience at CapTech Consulting, has more than fourteen years of experience helping companies design systems that are easier to use and more effective for customers and employees. A self-described “quant” with a PhD in Human-Computer Interaction from Virginia Tech, Jason believes that superior digital experiences hinge on solid research and data.
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Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
Others Talk, We Listen.
@jasonsnook #mobiledevtest #wearingUX
Wearing UX UX considerations when our clothes become the interface
Jason Snook, PhD | Director, Customer Experience
Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
@jasonsnook #mobiledevtest #wearingUX
Forgetting UX Desktop 1998 = Mobile 2009 = Wearable 2015?
“In terms of the user experience quality
we observed, it was like stepping into a
time machine for a quick trip back to
1998.”
– Jakob Nielsen (2009) http://www.nngroup.com/articles/mobile-web-2009-desktop-web-1998/
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Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
@jasonsnook #mobiledevtest #wearingUX
Forgetting UX
Adopting UX: Where to Wear?
“How would you be interested in
wearing/using a sensor device,
assuming it was from a brand you
trust, offering a service that
interests you?”
Forrester North American Technographics Consumer Technology Survey, 2013
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Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
@jasonsnook #mobiledevtest #wearingUX
Adopting UX: Diffusion of Innovations
Innovators 2.5%
Early Adopters 3.5%
Early Majority 34%
Late Majority 34%
Laggards 16%
Market Share %
100
75
50
25
0
Relative Advantage
Compatibility
Complexity
Trialability
Observability
Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
@jasonsnook #mobiledevtest #wearingUX
Adopting UX: Technology Adoption Rates
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1900 1915 1930 1945 1960 1975 1990 2005
Perc
ent o
f US
Hou
seho
lds
Telephone
Auto
Electricity
Refrigerator
Stove
Radio
Clothes Washer
Clothes Dryer
Color TV
Air-Conditioning
Dishwasher
Microwave
Computer
Cell Phone
VCR
Internet
Source: http://www.visualnews.com/2012/04/09/100-years-graphed-technology-adoption-is-speeding-up/
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“Much of what is being done with wearable devices is
happening simply because it can be done.”
Don Norman ((2013) The Paradox of Wearable Technologies. MIT Technology Review
Don Norman
@jasonsnook #mobiledevtest #wearingUX
Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
@jasonsnook #mobiledevtest #wearingUX
Do needs have an order they must be met? Feeling UX: Maslow’s Hierarchy
Proficiency Empower people to do more and better
Creativity Aesthetic beauty, innovative interactions
Usability Design is forgiving, easy to use
Reliability Stable and consistent performance
Functionality Design works, meets basic functionality
Bradley, Steven. Designing for a Hierarchy of Needs. 2005 (http://www.smashingmagazine.com/2010/04/26/designing-for-a-hierarchy-of-needs/)
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Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
@jasonsnook #mobiledevtest #wearingUX
Brainstorm features
Classify features
Talking to customers
Wearing our phones won’t be enough Feeling UX: Kano Model
http://www.mindtools.com/pages/article/newCT_97.htm
Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
@jasonsnook #mobiledevtest #wearingUX
Risky UX: Privacy Considerations
https://jawbone.com/blog/napa-earthquake-effect-on-sleep/
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Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
@jasonsnook #mobiledevtest #wearingUX
Risky UX: Social Considerations
”When the cost of collecting information on virtually
every interaction falls to zero, the insights that we gain
from our activity, in the context of the activity of
others, will fundamentally change the way we relate to
one another, to institutions, and with the future itself. “
Tucker (2013) The Naked Future: What Happens in a World that Anticipates Your Every Move.
- Patrick Tucker
@jasonsnook #mobiledevtest #wearingUX
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Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
@jasonsnook #mobiledevtest #wearingUX
Sensors
Accelerometer
Gyroscope
GPS
Proximity
Biometrics
Inputs, Outputs, And Everything In-Between Sensing UX: The “Color Palette” for Wearables
Anticipatory
Social Network
Demographics
Daily Calendar
Past Consumption
Event Driven (IFTTT)
Interactions
Visual
Auditory
Voice
Gesture
Touch (Tactile/Haptic)
Desiging “impossible” things Dreaming UX: The “Canvas” for Wearables
https://www.gesoftware.com/sites/default/files/the-industrial-internet/index.html
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Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
@jasonsnook #mobiledevtest #wearingUX
Timely
Contextual
Customizable
Scannable
Dismissible
The right information or interaction at the right time Designing UX: Wearable Patterns
Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
@jasonsnook #mobiledevtest #wearingUX
Testing UX
Usability Testing Information Architecture Diary / Field Studies Journey Maps
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All the fretting about fashion may hint at a less obvious
desire. What we really want is for technology to
outwardly disappear entirely. That is, a future in which
the tech doesn’t determine the fashion, nor does the
fashion determine the tech.
Dorrier (2014) New Apple Watch and Other Smartwatches Merely a Step in Technology’s Great Disappearing Act.
Jason Dorrier
@jasonsnook #mobiledevtest #wearingUX
Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
@jasonsnook #mobiledevtest #wearingUX
Utility over novelty
Rich features over feature-rich
Ubiquity over fashion
@jasonsnook #mobiledevtest #wearingUX
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Copyright © 2015 CapTech Ventures, Inc. All rights reserved.
Others Talk, We Listen.
@jasonsnook #mobiledevtest #wearingUX
Thanks, stay in touch!
Jason Snook, PhD | Director, Customer Experience