WearapeuthicsMetabolic Tech

Neuro TechSex Tech

BionicsImplantables

The FutureOf BetterLiving

&

WHAT’S NEXT

BENJAMIN JOFFEPARTNER, HAX

benjaminjoffe

ben @ hax.co

WHAT’S NEXT

INVEST & SCALE

HARDWARE COMPANIES

FROM PROTOTYPE TO PROFIT

WORLD’S MOST ACTIVE HARDWARE INVESTOR

“THERE IS NO APP FOR THAT”

THE PHYSICAL WORLD&

THE HUMAN BODY

NEXT IMPACT

50:50 B2B & B2C

50% 20% 30%

200 Startups

SHENZHENPrototype to

LaunchSAN

FRANCISC

HAX ACCELERATOR HAX BOOST

O TO 1 1 TO N

as

LIFESTYLEHEALTH

ROBOTICSINFRA

FABRICATION

air

sound

food/water

light

air

soundfood/water

lightpollution allergens

noiseblue lightUV

hydration allergies &intolerances

Mental BarriersWho regretted going to the gym?

Mental Barriers

Logic & Willpower fall shortEnvironment control

Joy, Small steps, Permission to fail

Cultural Barriers

Culture codese.g. in USAfood = fuel

health = movement

Whole Food for Thought

Junk thoughtsJunk environment

Junk behaviorsJunk relationships

More BarriersWear, ingest, implant, non-contact?Sensor costs, on-board processing?

Who pays?

InsurancePharma

Government

Will pay for your meds,but not to lose weight?

Define “Standard” for wellness?

Solving extreme cases brings solutions to all

Body & Mind Prevent, Track, Heal, Retrain

as

LIFESTYLEHEALTH

ROBOTICSINFRA

FABRICATION��

SmartfuseIntelligent Implants

Fitness

Tennis Golf

Ski

Basketball Surf/Snow/Skate

Cycling Motorbiking Driving MotionCapture

Running

Fitness

FITNESS & SPORT

Work in progress

Work in progress

Fertility

WeightEEG StressPosture Breathing

Sex

GENERAL WELLNESS

Sleep

Baby Dental Smoking

Pets Temperature BloodPressure

Breathalizer

Work in progress

Home Lab

Medical: Physical Conditions

Feet

Environment

UV Food

Incontinence

Anxiety

Medical: Mental Conditions

Depression BFRB

Implantables Ingestibles

��

Bionics & Exoskeletons

Other

IBS

Air Quality

Work in progress

SmartfuseIntelligent Implants

WearapeuthicsMetabolic Tech

Precision MedicineImplantables

HEALTH TECH

InsurTech

NeuroTechWellnessTech

SexTech

Biosensors

Bionics SilverTech

Predictive Care

SPORTS TECH & COACHWARE

STEPP

WorkLook

Seed< $1m

SG

B2C

STEPP is a running sensor using biomechanics algorithmsto help runners improve their form and prevent injuries.

WorkLook

Seed< $1m

UK

B2C

MOTION METRICS brings tracking analysis to skiing.Tested with Olympic skiers and

Prod

n.a.

USA

B2C

NOTCH is a low-cost, accurate and real-time movement sensingand motion capture wearables for sports, dance and

WELLNESS TECH

USA

B2CB2B

SENTIO SOLUTIONS makes FEEL, a bracelet that recognizes and tracks your emotions throughout the day and provides you with personalized coaching to help you achieve your emotional wellbeing goals.http://www.myfeel.co/

DARMA is a sedentary health tracker.Its medical-grade flat sensor tracksbiosignals such as ECG & breathing patterns.It can be embedded into chairs, beds & more.

China

B2BB2C

© 2015 Darma Inc.- Confidential & Proprietary

Darma cushion:

Posture

Sitting time

Stress level

Heart rate

Breathing rate

Darma Hardware Postures

The Fitbit for sitting!

Darma’s optical fiber sensor© 2015 Darma Inc.- Confidential & Proprietary

Any size, Any shape

Same Cost

Easy to be integrated (Sofa, Bed, Chair …)

Medical accuracy

Super thin Flexible Medical level accurate

MEDICAL GRADE ACCURACY

UK

B2C

TALPA makes a smart lamp helping you sleep and workusing sensors, neuroscience and machine learning.http://talpasmart.com/

USA

B2C

FOOBOT monitors and controls your indoor air quality.

SEX & BABY TECH

B2C

WINK by KINDARA is a fertility app and thermometerto increase the chances of conception.

USA

BELLI helps mothers understand their bodyand track their contractions.

USA

B2C

B2B

GER

BABYBE is an “emotional prosthetics” enabling mothers to communicate with their premature babies, helping their development and health.

B2C

SG

VIBEASE is a smart vibrator for hands-free discreet useand long-distance relationships.

B2C

USA

MY.FLOW is a smart tamponto manage heavy flows.

B2C

HISENS is the first “underwearable” trackingerectile dysfunction (ED) for diagnostic or recovery.

China

WEARAPEUTHICS

SANA helps to fall sleep in 10 minutes.Designed for insomniacs, chronic pain and PTSD sufferers.

UK

B2BB2C

��

USA

B2C

LIV helps sufferers of Body-Focused Repetitive Behaviors (BFRB)by using gesture analysis and delivering discreet

VIDEO

USA

B2BB2C

LIEF is the first wearable to measure stressand deliver instant somatic interventions.

France

B2B

FEETME’s smart insoles help prevent diabetic foot soresand improve sport performance for running, golf and more.

METABOLIC TECH

BBB’s smart blood testing device can trackmultiple blood markers and detect variousconditions & pre-conditions.

SouthKorea

B2B

3 MONTHS EARLIER…

Ireland

B2C

AIRE detects food intolerance through the breath.It targets in particular Irritable Bowel Syndrome (IBS) sufferers.

USA

B2C

BITOME makes a portable instant hydration sensor using technology derived from MRI machines. Lack of hydration leads to over 500,000 hospitalizations per year, lower daily energy and performance.http://www.bitome.net/

POR

B2B

CRIAM makes a low-cost portable blood analyzer to test blood type and detect diseases in less than 3 minutes using advanced image processing.www.criamtech.com

NEUROTECH

Canada

B2C

MINDSET makes brain-sensing headphonesdesigned for concentrationhttp://www.thinkmindset.com/

B2B

USA

BERKELEY ULTRASOUND treats depression and Alzheimer’s disease using trans-cranial ultrasound

BIONICS

Work-Like

Pre-seed

France

B2CB2B

JAPET makes active and connected braces for back painwww.japet.eu

IMPLANTABLES

SmartfuseIntelligent Implants

B2B

IRE

SMARTFUSE vastly reduces the failure rateof spinal fusion surgeries with a smart implantstimulating and guiding bone growth.

Summary

• Smart devices solve real problems for body and mind

• Insurance should be motivated (vs pharma & gov.)

• Shift from sick care to prevention & optimized living

• Awareness of “junk” vs. “whole” beyond food

CONTACT | MAKEIT @ HAX.COAPPLY | WWW.HAX.CO

WHAT’S NEXT

@ benjaminjoffe | ben @ hax.co

WearapeuthicsMetabolic Tech

Neuro TechImplantables

And The Future Of Better Living

pollutionallergens

noiseblue light

UV

Notes• P4 Medicine

- Predictive- Preventive- Personalized- Participatory

• Joy

• Micro-goals

• Accept failure

• Modify environment, eliminate willpower

• Study extreme users (health or sickness) to achieve wellness. Real motivation, real money fast enough.jnj

WellnessFitness

Mental, PhysicalEnvironment (light, air)

Food & water=> Hydration, sitting