Wearables - by Evan Tini
-
Upload
evan-tini -
Category
Technology
-
view
137 -
download
1
Transcript of Wearables - by Evan Tini
WEARABLESCase Study – Evan Tini
SCOPE: Virtual Reality (VR) and Augmented Reality (AR) WearablesWhat type of disruptive innovation (DI) and where are we in the cycle?
New-Market Disruption The market may be
defined as VR/AR and should stand-alone from the overall “wearables” market… however, given the nature of VR/AR, it has the ability to disrupt literally any market
Still brand-new and not very accessibleBUT CHANGE IS COMINGFun fact: Google Cardboard
The RPV Theory and VR/AR “…argues that organizations successfully tackle
opportunities when they have the resources to succeed, when their processes facilitate what needs to get done, and their values allow them to give adequate priority to that particular opportunity in the face of all other demands that compete for the company’s resources”
An example…
◦They wanted to educate vehicle consumers on vehicle safety
Returning to the impact on markets…
• Market applications are seemingly infinite
• Just to name a few• Gaming (*major)• Health (simulation)• General Art (
https://vimeo.com/138790270) 2:40
Recommendations to American Apparel & Campbell’s SoupDon’t invest in VR/AR just yet, but keep a close watch on it over the next few years.Many overall business applications
◦Complex training sessions◦ Immersive meetings
AA & Campbell’s specific potential applications◦Simulate/preview new products in virtual
space (potential cost savings)◦Simulate/preview new store layouts in
virtual space
Recommendations to Independence Blue CrossAbsolutely invest in VR/AR as soon as financially feasibleIncluding the overall business
applications from the previous slide, there’s a vast amount of possible health insurance applications, mostly surrounding effective education.
Bibliography http://www.zdnet.com/topic/wearables-fit-
for-business/
http://www.zdnet.com/article/wearables-an-all-body-network-of-marketing-pitches/
http://www.wearables.com/where-how-why-vr-headsets-will-change-the-world/
http://www.digi-capital.com/news/2015/07/the-7-drivers-of-150-billion-augmentedvirtual-reality/#.ViVSVivoMkM
http://www.computerworld.com/article/2931551/emerging-technology/6-amazing-uses-for-virtual-reality-in-business.html
http://www.cio.com/article/2983679/it-industry/is-virtual-reality-finally-ready-for-business-use.html