WE07 - “Light Green, Medium Green, dark Green – which Green is yours?”
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Transcript of WE07 - “Light Green, Medium Green, dark Green – which Green is yours?”
LAUNCH: Celebrating Leadership
Our journey began in Gothenburg 2010
We realized we needed a way to understand and compare destination sustainability performance
25 cities benchmarked performance in 2012 and 2013• 7% overall increase in destination
performance compared to 2012
• MICE industry performance (software) increased a significant 11%
• By 2013 45% of CVBs had developed a sustainability strategy, up 20% from 2012
• 74% now have sustainability information on their destination websites compared to 25% in 2012
• Eco certification increased to 60% of total hotel room inventory and 59% of the congress and exhibition centres
We created and launched the Scandinavian Destination Sustainability Index
It evolved to become the GDS-Index
The Global Destination Sustainability Index (GDS-Index) is a collaborative business initiative created to help Destinations, Convention Bureaux, Event Planners and Suppliers drive the adoption, promotion and recognition of
sustainable practices in their city and in the global events industry.
In 2014 we decided to share the project and make it global
Our Mission
The Global Destinations Sustainability Index is a collaborative project between ICCA, the ICCA Scandinavian Chapter, IMEX and MCI. MCI is responsible for the benchmarking, assessment and consulting of cities
and overall programme management.
Today: Index Partners
Launch at IMEX 2016, today we have • Barcelona, Frankfurt, Geneva, Glasgow, the Hague, Houston, Nantes, Kyoto,
Melbourne, San Francisco, Stuttgart, Sydney • 5 capitals and 20 destinations from Norway, Iceland, Finland, Denmark and
Sweden• Our goal is to have 100 destinations by 2020
Participating Cities
How does it work?
WWW.GDS-INDEX.COM
Developed by MCI Sustainability Services and 25 Scandinavian cities the GDS-Index methodology measures and compares the
social and environmental sustainability strategies, policies and performance of the
participating cities.
The GDS-Index is based upon a performance review of four key areas:
Benchmarking Methodology
The destination CVB or DMO completes a questionnaire gathering answers and
providing 40 key performance indicators.
MCI Sustainability Services assess and validate the answers, requesting further
information if required.
The website is then updated with the destinations ranking.
The GDS-Index is based upon a performance review of four key areas:
Benchmarking Process
Finding Destinations
Analyzing Destinations Overview
Analyzing Destinations In Detail
Comparing Destinations
For cities starting on sustainability –it takes approximately 12 to 20 hours spread over 2
to 4 weeks to gather the required data.
Nearly all data is already held by the CVB or its partners (hotel, restaurants association).
Generally the CVB team have to talk with the environment department of the city
municipality to get some data.
For advanced cities and cities repeating the Index it takes between 6 to 10 hours.
The GDS-Index is based upon a performance review of four key areas:
How much time is involved?
In-depth Assessment
Community Development
Marcom
Monitoring & Reporting
Policy and Incentives
Standards & Education
Strategy & Engagement
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Leadership Performance City Performance
Cities and CVBs wanting help to improve their strategy can choose the Assessment
Package.
This is a more in-depth assessment of destination strategies, policies and
initiatives, identifying gaps and opportunities for improvement.
The custom report looks at 6 categories and over 80 criteria; presenting the benchmark
analysis, performance scorecard and strategic suggestions for improvement.
CATALYSECOLLABORATION
BUILD & PROMOTE BRAND REPUTATION
DRIVE PERFORMANCE
RESPOND TO & DRIVE CLIENT DEMAND
ACCELERATE INNOVATION
How will the GDS-Index Benefit CVBs & Destinations?
How does my CVB participate?
Service Levels & Pricing
There is special pricing for ICCA Scandinavia Members
Implementation
COLLATE
• May to Oct 2016
• Destinations start to collect and submit data
• Benchmarking starts
• Support offered to help destinations
PROMOTE
• Media activation
• Chapter activation
• Country Activation
• IMEX US Activation
ANNOUNCE
• Final results announced at ICCA Congress, Nov
• Workshop• Awards
ENGAGE
•Focus on engaging planners•Sessions at•IMEX Frankfurt, Apr•IMEX US , Las Vegas, Oct
•Develop partnership with WTO & GSTC
PHASE 2: 2017PHASE 1
The GDS-Index helps destinations to engage clients and partners around sustainability, and develop a strategy in alignment with the UN Sustainable Development Goals.
We are working on a partnership with the UN WTO and the GSTC to create a MICE relevant sustainable destination certification
Next Steps
Develop and implement tools to monitor sustainable
development
3 Specific SDGs for Business Tourism
“”
• Contact us to participate• Tweet, facebook, linkedin the press release and web• Tell your CVB and destinations friends. Invite them to join• Join the sessions at IMEX
Call to Action
Make Some Noise
https://www.facebook.com/GDSIndex/
@GDS_Index
http://gds-index.com
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The Index is about PROGRESSNot perfection
For more information, kindly contact:
Guy BigwoodMCI Group Sustainability Director
Hotels at more than 100 destinations
We don’t believe in a standard product, since there is no standard guest
An operational and franchise company established in Norway in 1990.
187 hotels in Scandinavia and the Baltics.
Part of Choice Hotels International, with more than 6,300 hotels in over 35 countries.
The world’s sixth-largest hotel chain.
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3 chains
187 hotels
31,093 rooms
12,932 employees
from 129 countries
8.9 million guestsin 2015
11.2 million onlinevisitors
12 hotel projects
WeCareSustainability
185 ISO-certified
hotels
1,124,610 Nordic Choice Club
members
38% in equity
Sales of NOK 9.2 billion
(including franchises)
16independent
hotels
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WeCare
We share a tradition and culture of doing more than what is expected of us – for our guests, for our people, for society, and for the environment.
WeCare PEOPLE
We want to do more for our people.
That is why we create opportunities for people both within and outside our organisation.
And we want our guests to feel a little better after having stayed with us.
Employees
Suppliers
Local
Guests UNICEF
WeCare PLANET
We want to do more for the environment.
That is why our business will leave the smallest possible climate footprint throughout the value chain.
Good, healthy, and sustainable food
Environmental focus at all hotels with ISO 14001 certification
WeCare PLANET
NORDIC CHOICE Food platform
– Good food that makes you feel well!
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MEATBALLS +GREEN
1/3
1/3 10%
1/3 10% 1 bn
24 cm 21 cm
21 cm-20%
1 kg = 40 NOK
-20% 600 tons = 24 MNOK= 1160 tons CO2
EACH YEAR
BUSINESS AS USUAL IS NOT AN OPTION
IDF World Diabetes Congress & Sustainability
Delphine SartiauxGlobal Partnership Manager
International DiabetesFederation
IDF Mission: Promoting diabetes care, prevention and a cure worldwide230 member organisations in 170
countries, 7 regions
IDF activitiesADVOCACY & CAMPAIGNING BUILDING THE EVIDENCE SHARING BEST PRACTICE
HUMANITARIAN SUPPORT CONVENINGGLOBAL GUIDELINES
World Diabetes Congress in figures
• 12,000 to 15,000 attendees
• 220 programme hours
• 375 invited speakers
• 2,200 abstracts
• 1,500 paper posters and
30 hours of e-poster discussions
• 16,000 sqm exhibition space
• 80 exhibitors
World Diabetes Congress, A Global Congress
Cape Town 2006
Mexico City 2000
Paris 2003
Montréal 2009
Vancouver 2015
Melbourne 2013
Dubai 2011
Abu Dhabi 2017
IDF “green” initiatives • WDC 2015 held in a “Green” Congress Center
• Only 1 combined shipment of materials
• IDF Booth: • All IDF publications on memory sticks• Paper publications only available for purchase• Use of screens instead of printed posters
IDF “green” initiatives • Printed programs books
in congress bags only upon request at registration
• Promotion of congress app
• Paper badges replacing plastic badges
• More use of digital signage
IDF “green” initiatives
• Lunch bags made with recycling paper or “reusable” plastic bags
• Buffet format with healthy food choice• Leftover food to local charities
Other IDF sustainable initiative: promotion of healthy food & physical activity• “Take the steps” campaign (instead of using
escalators/elevators)• Well being areas promoting physical activity• Use of gym balls instead of chairs
Conclusion • Environmental effects on health is proven!
• Sustainability efforts to be pursued : • For future congresses, with the collaboration of each stakeholder
(from attendees to exhibitors)
• For promoting better environment, such as healthies cities programmes and campaigns
EAIE green?
Anne Berrevoets, Events Coordinator
European Association for International Education (EAIE)
EAIE in Glasgow
• RfP
• ‘Green does not get you on a shortlist’• Decision making process within (our) association
• Other ‘green’ or sustainable measures (2015 examples)
• Verdict: light green• At the moment very incidental nature.• Not tackling the big issues
• Ambitions: dark green• First moves are being made to include sustainability in
Association’s strategy. Currently more on social responsibility and inclusivity.