Katerina Georgiadis ESRC Post-Doctoral Research Fellow Social Policy Department, LSE
We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd...
Transcript of We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd...
![Page 1: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/1.jpg)
We
TASTESPROUTED 2013
MILAN | ATHENS | PRAGUE
2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation
PAVLOS GEORGIADIS!Berlin, 25 & 26 February 2015
![Page 2: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/2.jpg)
Our idea responds to the need to:
© We Deliver Taste
• support small & medium scale farmers • promote healthy & sustainable diets • create short & transparent supply chains
We
TASTESPROUTED 2013
![Page 3: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/3.jpg)
Our approach:
© We Deliver Taste
• Connecting Producers with Consumers
• From Farm to Fork
• Tailor-made Consultancy
• Product & Service Development
• Market Education
Holistic view in Supply Chain Management
![Page 4: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/4.jpg)
Villa Catalfamo | Cefalú, Sicily
© We Deliver Taste
![Page 5: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/5.jpg)
Villa Catalfamo | Cefalú, Sicily
© We Deliver Taste
![Page 6: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/6.jpg)
Villa Catalfamo | Cefalú, Sicily
© We Deliver Taste
![Page 7: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/7.jpg)
Villa Catalfamo | Cefalú, Sicily
© We Deliver Taste
![Page 8: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/8.jpg)
Villa Catalfamo | Cefalú, Sicily
© We Deliver Taste
![Page 9: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/9.jpg)
Villa Catalfamo | Cefalú, Sicily
© We Deliver Taste
![Page 10: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/10.jpg)
An innovative platform for crowdsourcing quality
Mediterranean food, directly
connecting producers with consumers
through an online Peer-To-Peer supply chain.
We
TASTESPROUTED 2013
The next step…
© We Deliver Taste
![Page 11: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/11.jpg)
]
ProducerResponsible | Ethical Socially Networked
ConsumerInterested | Conscious
Socially Networked
How it works
© We Deliver Taste
We
TASTESPROUTED 2013
![Page 12: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/12.jpg)
]
Trusted | Motivated Socially Networked
ProducerResponsible | Ethical Socially Networked
ConsumerInterested | Conscious
Socially Networked
Food Angel
We
TASTESPROUTED 2013
© We Deliver Taste
![Page 13: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/13.jpg)
]
ProducerResponsible | Ethical Socially Networked
Food AngelTrusted | Motivated Socially Networked
ConsumerInterested | Conscious
Socially Networked
We
TASTESPROUTED 2013
© We Deliver Taste
![Page 14: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/14.jpg)
]
ProducerResponsible | Ethical Socially Networked
Food AngelTrusted | Motivated Socially Networked
ConsumerInterested | Conscious
Socially Networked
We
TASTESPROUTED 2013
© We Deliver Taste
![Page 15: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/15.jpg)
]
ProducerResponsible | Ethical Socially Networked
Food AngelTrusted | Motivated Socially Networked
ConsumerInterested | Conscious
Socially Networked
We
TASTESPROUTED 2013
© We Deliver Taste
![Page 16: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/16.jpg)
]
ProducerResponsible | Ethical Socially Networked
Food AngelTrusted | Motivated Socially Networked
ConsumerInterested | Conscious
Socially Networked
min. quantity
We
TASTESPROUTED 2013
© We Deliver Taste
![Page 17: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/17.jpg)
]
ProducerResponsible | Ethical Socially Networked
Food AngelTrusted | Motivated Socially Networked
ConsumerInterested | Conscious
Socially Networked
min. quantity
We
TASTESPROUTED 2013
© We Deliver Taste
![Page 18: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/18.jpg)
]
Producer
Food Angel
Consumer
We
TASTESPROUTED 2013
© We Deliver Taste
Quality Trust
Transparency Fair Trade
![Page 19: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/19.jpg)
]
Quality Trust
Transparency Fair Trade
Producer
Food Angel
Consumer
8.5%
We
TASTESPROUTED 2013
© We Deliver Taste
![Page 20: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/20.jpg)
]
Quality Trust
Transparency Fair Trade
Producer
Food Angel
Consumer
8.5%
8.5%
We
TASTESPROUTED 2013
© We Deliver Taste
![Page 21: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/21.jpg)
]
Quality Trust
Transparency Fair Trade
Producer
Food Angel
Consumer
8.5%
8.5%
83%
We
TASTESPROUTED 2013
© We Deliver Taste
![Page 22: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/22.jpg)
]
Quality Trust
Transparency Fair Trade
Producer
Food Angel
Consumer
8.5%
8.5%
83% Purchases with
17% margin + VAT and Transportation
We
TASTESPROUTED 2013
© We Deliver Taste
![Page 23: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/23.jpg)
Year 1 X 2000 € = 480,000 €
Year 2 X 2000 € = 2,400,000 €
Year 3 X 2000 € = 7,200,000 €
x20
x100
x300
Monthly turnover Annual turnover
© We Deliver Taste
Financials | Business Model
![Page 24: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/24.jpg)
Year 1 X 2000 € = 480,000 €
Year 2 X 2000 € = 2,400,000 €
Year 3 X 2000 € = 7,200,000 €
x20
x100
x300
Monthly turnover Annual turnover
© We Deliver Taste
Financials | Business Model
![Page 25: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/25.jpg)
Year 1 X 2000 € = 480,000 €
Year 2 X 2000 € = 2,400,000 €
Year 3 X 2000 € = 7,200,000 €
x20
x100
x300
Monthly turnover Annual turnover
Financials | Business Model
© We Deliver Taste
![Page 26: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/26.jpg)
© We Deliver Taste
FALV (€) Year 1 Year 2 Year 3 Year 4 Year 5 TOTAL
Revenue Per Angel 2.040 2.040 2.040 2.040 2.040 10.200
Acquisition/Retention Cost 2.450 530 191 124 96 3.391
EBIT per Angel -410 1.510 1.849 1.916 1.944 6.809
Discount Rate 10.5% 10.5% 10.5% 10.5% 10.5% 10.5%
Food Angel Lifetime Value -371 1.237 1.370 1.285 1.180 4.701
Financials | Food Angels Lifetime Value (FALV)
![Page 27: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/27.jpg)
© We Deliver Taste
FALV (€) Year 1 Year 2 Year 3 Year 4 Year 5 TOTAL
Revenue Per Angel 2.040 2.040 2.040 2.040 2.040 10.200
Acquisition/Retention Cost 2.450 530 191 124 96 3.391
EBIT per Angel -410 1.510 1.849 1.916 1.944 6.809
Discount Rate 10.5% 10.5% 10.5% 10.5% 10.5% 10.5%
Food Angel Lifetime Value -371 1.237 1.370 1.285 1.180 4.701
Financials | Food Angels Lifetime Value (FALV)
![Page 28: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/28.jpg)
Financials | Break Even Analysis
Total Fixed Costs (TFC) € 172.580
Variable Cost / Unit (VCU) € 1.630
Sales Price / Unit (SPU) € 2.000
Break-Even Point (Year 2) € 932.865
© We Deliver Taste
![Page 29: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/29.jpg)
Financials | Break Even Analysis
Total Fixed Costs (TFC) € 172.580
Variable Cost / Unit (VCU) € 1.630
Sales Price / Unit (SPU) € 2.000
Break-Even Point (Year 2) € 932.865
© We Deliver Taste
466 Units (Year 2)
![Page 30: We TASTE - idaea.csic.es€¦ · We TASTE SPROUTED 2013 MILAN | ATHENS | PRAGUE 2nd Euro-Mediterranean Brokerage & Venturing Event on Research & Innovation PAVLOS GEORGIADIS! Berlin,](https://reader034.fdocuments.net/reader034/viewer/2022052015/602c5c9ea9060118c3127e39/html5/thumbnails/30.jpg)
We
TASTESPROUTED 2013
/WeDeliverTaste
MILAN | ATHENS | PRAGUE
thank you! @WeDeliverTastewedelivertaste.com