We Share. We Care.

Background

• Providing students with a faster and more accessible way of travelling.

• Make our service easily accessible throughout the city of Waterloo.

• Service accessed by using smartphones

Target Market

  Winter Spring FallApprox. number of students

48,745 20,220 51,686

Students without license (12%)

5,849 2,426 6,202

Students with car (19%)

9,262 3,842 9,855

Target Market(students with license and no car)

33,634 13,952 35,629

Willing to pay the price (50%*)

16,817 6,976 17,815

Demand

  17.3% -daily users 

12.0% -3-6 times/week

10.7%-1-2 times/week

Weekly (40%)

People

Time(20 min x7)

People

Time(20 min x 4)

People

Time (20 min x 1)

People Minutes per week

Winter

2,909 407,307

2,018 161,440

1,799 35,980 6,727 604,727

Spring

1,207 168,980

837 66,960 746 14,920 2,790 250,860

Fall 3,082 431,480

2,138 171,040

1,906 38,120 7,126 640,640

Advertising/Promotion

• Car Wrap - $900/car ($45,000)• Campus Visits – We will visit (no additional costs)– Posters and Flyers ($2109.96)

• Facebook Page and Website

Perceptual Map

Development

We will require a team of 10 programmers to build our app (about 5 months).

App will include a legal document making customers liable for any damages to the

vehicle or accidents they may have while driving the car.

Negotiate with the city of Waterloo to gain access to public parking spaces.

Negotiate with the Universities to acquire on campus parking.

Acquiring Parking Spaces

App Development

Development

We’ll start with a fleet of 50 cars, using the automatic 2013 Chevrolet Spark.

Chevrolet offers discounts to fleet buyers and 0% APR.

Car Fleet Acquisition

OnStar Installation:

Our cars will have the “Safe & Sound” OnStar plan.

Service Performance

2 full-time programmers will maintain and upgrade our app (assisted by two

co-op students)

4 part-time employees will be responsible for inspecting the cars, filling the

gas tanks and ensuring that the cars stay scattered throughout the city.

Employees

Car Maintenance

We will use Sullivan Automotive for any maintenance needs we may have for our

car fleet.

Location

We will start our business in the city of Waterloo in order to take

advantage of its heavy concentration of University students.

By maintaining our cars scattered around the city (our employees

ensure this), we will maximize the chances of our customers having

access to our cars wherever they are.

We will not have a physical location to store the cars, thus lowering our

fixed costs.

Revenue Streams

• Sales - $3,670,000 / year• Reselling Cars - $460,000 / two years

• $230,000 / year

• Total : $3,900,000 / year

Expenses (in $1000s)

Total: $1,810,000

Cars; 350

Gas; 502Salaries; 590

Parking; 145

Insurance; 158

Other; 69

Annual Profit

• Revenue: $3,900,000 / year• Expenses: $1,810,000 / year

• Total Annual Profit: $2,090,000

Cash Builds

In $1000s

Month 1 Months 2 - 12

Year 2 Year 3

-1000

-500

0

500

1000

1500

2000

2500

3000

3500

4000

Net Cash BuildTotal Net Cash Build

Breakeven

• Fixed Costs: $1,311,000• Fixed Revenue: $231,000• Net Fixed Costs: $1,080,000• Contribution Margin: %86.32• Break Even Sales: $1,252,000

• Each car must be used 2.04 hours per day.

The Ask: $500,000 for 25% Equity

• $2 million evaluation based on expected annual profit.

• The managers have already contributed $80,000

• Ask for additional $500,000 to cover:– First month’s net cash burn of $319,000– Minimum cash desired of $260,000

Harvest and Exit Strategy

• Allow company to reach early maturity stage• Selling to companies that want to expand into

the Waterloo market• Zipcar recently sold for half a billion dollar

using same strategy

Management Team

Name Title

Jordan Hobbs CFO

Maricarla Uribazo COO

Kathleen Baxter CMO

Neil Sun CHRO

• BOD• Ernesto Uirbazo – Computer Developer• Morris Lang – Chartered Accountant

Milestones

January 2014 : hire programmers to get started in the app development.

February - March 2014: begin negotiations with the city and the Universities to reach an agreement about gaining access to parking spaces.

July 2014: Order the car fleet (50 cars) from Chevrolet

September 2014: Officially launch the service and start renting cars.

December 2015: Company will completely recover all start up expenses

August 2014: finish app development, hire programmers and service crew, rent office space.

Thank You!