We helped Seabrook

Regional Saturation

Our SolutionA two-pronged campaign.Firstly, an experiential activity giving potential consumer the opportunity to try Quorn, educate them on the product and it’s benefits and distribute coupons for MONP to drive trial.Second, a Door Drop featuring recipes ideas to make consumers aware of how the product can be used. Dorr drop sent to 4 key regions.

The ChallengeEducate potential consumers on the benefits of eating Quorn to drive trial and awareness and in turn penetration. Educate consumers on how Quorn can be integrated into everyday meals to increase frequency of purchase.

The Results - Sampling

Powerful pack creative stood out next to competitors on shelf, demanding consumer attention

Bespoke social content specifically tailored to drive traffic to the promotional microsite

200,000Hot and cold samples distributed

The Results –Door Drop

972,000Door Drops sent

Sampling- over

175k coupons and

2,500 goody bags distributed

1.9m coupons

distributed with the

Door Drop

AmplificationPartnerships with regional titles to support the experiential and Door Drop campaigns and further raise awareness and drive trial.

4 Regions – 8 Titles Total circulation of over

1.6m Over 1m coupons

distributed Over 3,000 competition

entries