WE HELP MARKETERS SUCCEED...3 Ways MMC Are Helping Marketers Pathway ONE Power up your Digital &...
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Transcript of WE HELP MARKETERS SUCCEED...3 Ways MMC Are Helping Marketers Pathway ONE Power up your Digital &...
3 Ways MMC Are Helping Marketers
Pathway ONEPower up your Digital & Marketing knowledge
PIVOTAL MARKETER ACADEMY - Comprehensive online learning video library to help individuals/teams deliver
Marketing tasks with confidence
Pathway THREECoaching and Masterminds
Discover micro-breakthroughs that can lead to step changes in
achieving greater goals
Pathway TWOGet qualified in Marketing
Official qualifications, structured learning designed to strengthen
both knowlege and CV
20k+ 750+ 60+Marketers trained globally Online learning videos Topics covered
About MMC Learning
MMC is a joint venture company based at Manchester Metropolitan University Business School and is a leading accredited study centre for the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI).
Key information points about MMC Learning
» Over 20 years educating Marketers around the world » A learning provider, delivering a range of Marketing, Sales and Management online
education that supports Marketers and other Professionals at different stages of their careers
» Working with the CIM, MMC is a pioneer, developing the first online Marketing qualification back in 2000 and is now delivering UK’s first MSc in Digital Marketing with a new syllabus designed to meet current industry needs
» Operating at the intersection of acedemia, professional accreditation and industry insights, MMC provides a unique online learning experience for its candidates
» The course delivery team includes industry leaders, experienced practitioners, keynote speakers and recognised authors
About the Chartered Institute of Marketing (CIM)
For over 100 years, CIM has supported, represented and developed marketers, teams, leaders and the profession. CIM is the world’s leading professional marketing body with over 30,000 members worldwide, including more than 3,000 Chartered Marketers.
MMC are approved to deliver the world-renowned qualifications that are uniquely able to improve marketing capability at an individual and business level.
Our Accreditation PartnersOur Accreditation Partners
PIVOTAL MarketerAcademy
Pathway ONE
“If you are not learning, you are not reaching your potential”- Jim Rohn
PIVOTAL MARKETER ACADEMY
PATHWAY ONE - Power up your Digital & Marketing knowledge
What is the PIVOTAL Marketer Academy?
The Pivotal Marketer Academy is an alternative personal development route for Marketers & Entrepreneurs who are not ready to study for a full qualification but want to advance their Digital & Marketing knowledge.
» Access key learning resources from our world leading Certificates, Diplomas &Masters in Digital Marketing
» Access our practitioners, coaches & join live online Masterclasses
» Online learning library and resources with 60 topics and 750 videos which can betailored to meet individual and business needs.
Who is the PIVOTAL Marketer Academy for?
» New Marketers who need the knowledge to do an effective job
» Experienced Marketers who want to become better strategists
» Freelance Digital Marketers & Consultants who want to enhance theirknowledge to expand their portfolio
» Entrepreneurs who want to understand Digital & Marketing channels to take theirproducts and services to market
» Any Marketer who has hit a block in career progression
» Any Professional who wants to grow to become a better Marketer
Global & Specialist Trainers
» Customer Behaviour» Customer Experience» Measuring and Monitoring» Marketing Concepts» Analysis and Insight» The Marketing Mix» Campaign Process» Planning Campaigns in Action» Campaign Success» Digital Marketing Techniques» Digital Techniques & Enhancement» Digital Marketing Planning» Digital Marketing Management» Situation Analysis» Strategic Planning» Implementation and Control» Innovative Marketing» Innovation in Action» Range of Customer Context» Influencing Key Factors» Understand the Customer Experience» Enhance the Customer Experience» Research Methods and Metrics» Monitoring - Research Approaches» Customer Behaviour Influences» Factors & Trends» Marketing Information» Understanding & Application» Customer Needs & Business Goals» Introduction and Planning a Campaign» Internal and External Analysis
» Develop Campaign Plan» Monitoring Campaigns» Campaign Evaluation» Application of Digital and Integration» Stakeholder Engagement» The Marketing Environment» Strategic Decision Making» Marketing Objectives and Strategy» Delivering Marketing Objectives» Delivering the Strategic Marketing Plan» Measure and Adapt the Marketing Plan» Innovation and Disruption» Facilitate Innovation» Innovation & Marketing Function» Marketing Related Innovation» Digital Customer Insights» Search Marketing» Content & Email Marketing» Social Media Marketing and more» Legal Compliance» User Experience» Digital Insights, Strategy & Planning» Digital Optimisation» Digital Analytics» Brand Metrics & Continuous Improvement» Defining & Positioning Brands» Elements of Brand Strategy» Driving Brand Identity & Success» Developing a Brand Plan» Managing Resources
PIVOTAL MARKETER ACADEMY
Experienced Practitioners
There are two ways for individuals & teams to learn; access the full library to dip into knowledge gaps or access modules to master specific topics.
The full library already has over 60 topics with new ones to be added over the next 12 months. For teams and partners, these can be customised to meet curriculum design, audience needs and different delivery methods.
Authors & Keynote Speakers
Delivered by:
PIVOTAL MARKETER ACADEMY
Modular routes are designed to help individuals and teams master specific subject areas. These can be customised or combined with live coaching calls with experienced practitioners to help with real world implementation.
Digital Customer ExperienceSelecting & Managing Digital
ChannelsSocial Media Marketing
Innovation in MarketingInnovation
Innovation and Disruption
Managing BrandsBrand Strategy
Social Media Marketing
Marketing & Digital Strategy Planning
Delivering Marketing Objectives
Digital Value Proposition Design
Digital Value Proposition Design In Action
Digital Marketing TechniquesDigital Techniques & Enhancement
Tools & Techniques
Acquisition of Organic & Paid Channels
Audience Targeting
Conversion Strategy
Introduction to Conversion Strategy
Content Marketing Strategy
Storytelling, Amplification and Metrics
Access Course Access Course Access Course
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“The whole purpose of education is to turn mirrors into windows.” - Sydney J. Harris
Marketing/Digital Qualifications
Pathway TWO
Our Accreditation Partners
Marketing/Digital Qualifications
PATHWAY TWO - Get qualified in Digital & Marketing
New Marketers» Certificate in Professional Marketing (6-9 months)» Certificate in Professional Digital Marketing (6-9 months)» Awards in Campaign Planning, Customer Insights (1-3 months)
Marketing Managers» Diploma in Professional Marketing (9-12 months)» Diploma in Professional Digital Marketing (9-12 months)» Awards in Marketing & Digital Strategy (1-3 months)
Experienced Marketers & Digital Specialists» Digital Marketing Awards (1-3 months)» Marketing Leadership Programme (18 months)» MSc in Digital Marketing (30 months)
Digital Marketers» Award in Digital Marketing Techniques (1-3 months)» Diploma in Professional Digital Marketing (9-12 months)» Postgraduate Certificate in Digital Communications (12 months)» MSc in Digital Marketing (30 months)
For information on pricing, syllabus and course delivery contact James Partington on [email protected] OR book a discovery call here >>.
“Knowing Is Not Enough; We Must Apply. Wishing Is Not Enough; We Must Do.”- Johann Wolfgang Von Goethe
Coaching & Virtual Masterminds
Pathway THREE
Coaching & Mastermind Pathway
PATHWAY THREE - Coaching & Virtual Masterminds
Digital Marketing Success and Career Coaching
» Series of one-to-one coaching sessions, over 4-8 weeks» Personalised plan to meet specific goals» Designed to work with current skill level» Focus on going beyond the Knowledge into practice» Tap into the wisdom of experts» Save time, money and progress faster» Outcomes can be related to career or subject matter
Virtual Masterminds & Live Clinics
» Live classes and clinics with industry leaders/practitioners» Get burning questions answered» Work in groups over a period of 4-8 weeks
“I found the calls really insightful and it has been great to get a much deeper understanding, not only for Ad Words, but of PPC and the various associated Digital Marketing methods available in driving action based on the business objectives”
Antonio Navarro, Marketing CommunicationsCo-operative Bank
Teaching & Coaching Team
Imran Farooq
Stephen Humphrey
MikeBerry
Mouneeb Shahid
Patricia Lauret
KelleyCarey
Gemma Pybus
Mike Baxter
DamianQualter
DaveChaffey
DavidEdmundson-Bird
AndrewHood
SophieIredale
GeraintHolliman
PeterRees
DavidAlexander
AlexandraSevern
RamiEl-Boghdadly
James Pybus
Allie Johns
“Within five years, if you’re in the same business you are in now, you’re going to
be out of business.”
― Philip Kotler
Email: [email protected]: +44 (0) 161 826 4644
