We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford...
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We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford Public Library [email protected]. Good morning. Selection Development Features Marketing & Monitoring. Raising apps for fun and profit !. Selection. - PowerPoint PPT Presentation
Transcript of We have an app for that! OLA Super Conference Session 429 February 3, 2011 Tom Bentley, Brantford...
Slide 1
We have an app for that!OLA Super ConferenceSession 429February 3, 2011Tom Bentley, Brantford Public [email protected]
Goodmorning
Selection
Development
Features
Marketing & MonitoringRaising apps for fun andprofit !SelectionBPLs STRATEGIC PLANEnhance the customer experience through service transformation
Enhance the user experience by offering an array of integrated electronic resources
Broaden self-serve options for customers
Its allpart ofthe planBPL Technology PlanSOLS webinar on mobile apps in April 2010Boopsie offered discount to participantsSOLS grant to cover cost of installation ($1,000)Seattle & Santa Clara launched Boopsie apps to good reviews
So manyapps, solittle moneySelected Boopsie BPLs Strategic PlanDiscounts from Boopsie & SOLS grantApp works on Blackberry, Android & iPhone/iTouch2500 WLU Brantford studentsGood reviews
DEVELOPMENTCloud based processCreated Google Docs account to enter, share and edit information between BPL and Boopsie
Cloudywith achance of appsCloud based processCreated Google Docs account to input
Cloudywith achance ofapps
Horizon utility used to upload catalogue via FTP to BPLs external web serverEntire catalogue uploaded weeklySome catalogue records required clean-upUtility caused crashes
Crashesareapp-allingCreate graphicsGraphics for the app: icons, banners, splash image, iTunes Store imageGraphics for app channels: catalogue, hours, location,events, Twitter, Facebook, etc.
Caution:Graphicimages!Caution:Graphicimages!
Write promotional copyName your app: 10-12 charactersBlackberry/Android promo copy: 80 charactersBlackberry/Android descriptive copy: 325 charactersiTunes App Store copy: 4,000 characters
To app,or notto appCaution:Graphicimages!
Caution:Graphicimages!
Final Testing & LaunchBoopsie tested app to ensure features workedBoopsie submitted app to app storesBPL to Go soft launch in November 2010
featuresSmart prefix searchLibrary accountHours & locationEvents calendarSocial media links
Stylin&Profilin
nh + wi = Wii NHL Slapshotde + e-b = Dewey the library cat e-bookju + bi + co = Justin Bieber compact discsi + tr + pa + dv = Sisterhood of the Traveling Pants DVD
Id like to buy avowel
MARKETING & MONITORINGOne to one contactPress releaseBPL Cover to Cover newsletterBPL web pageBPL social media
BPL to Go Usage Nov./Dec. 2010
bpltogo.boopsie.comNancy WolfManager of [email protected]
Paula Thomlison Manager of [email protected]
Lita BarrieCEO, Grimsby Public [email protected]
For moreinfo.Questions?
ThankYou!
