We Fashion Company Introduction

WE FASHIONCOMPANY INTRODUCTION

PRESENTED BY WE FASHION • SEPTEMBER 2011

COMPANY INTRODUCTION WE FASHION • SEPTEMBER 2011

CONTENTS

LET’S INTRODUCE WE FASHION

WE THE BRAND

BRAND POSITION

WE STRATEGY

OUR CUSTOMERS

COLLECTIONS

STORES & STAFF

LIVING THE BRAND


LET’S

INTRODUCE

WE FASHION.

WE STORE NIJMEGEN • MARCH 24th, 2010

OPENING AMSTERDAM LEIDSESTRAAT • SEPTEMBER 2010

Every second someone makes a purchase

in one of the 240 WE shops in Europe.


WE Fashion sells more than six million T-shirts

each year.


WE Fashion sells more than 200.000 suits each

year.


If you start off in Amsterdam and tie together all

the jeans

that WE Fashion sells every year, you can reach:

Berlin with the men’s jeans (648 km);

Luxembourg with the women’s jeans (371 km);

and

Bern with the kids’ jeans (875 km).

WE STORE NIJMEGEN • MARCH 24th, 2010

WE THE BRAND.


WE THE BRAND – OUR HISTORY

WE started in 1917 as a wholesale retailer. In 1962, we opened our first

shop in

Amsterdam with the name Hij Menswear, followed in 1986 by ZIJ

Womenswear.

The two merged into one business in 1999.

What else could we call ourselves, but WE?


WE THE BRAND - TODAY

WE Fashion is an international fashion company. With approximately 240

stores

and 3.000 employees, WE Fashion is represented in the Netherlands,

Belgium,

Germany, France, Luxembourg, Austria and Switzerland. The organization's

International distribution centre and head office are based in Utrecht, the

Netherlands.

WE Fashion is part of Logo International, a fashion group that owns a

number of

well-known wholesale and retail fashion companies, Including O’Neill,

Setpoint,

Van Gils Fashion, and Waalwear Kids.

COMPANY INTRODUCTION WE FASHION • JANUARY 2011

WE THE BRAND - TODAY

Stores

* Austria 2

* Belgium 35

* France 9

* Germany 34

* Luxembourg 1

* The Netherlands 126

* Switzerland 30

237

Employees

* Austria 25

* Belgium/France/

Luxembourg

450

* Germany 475

* The Netherlands 1.800

* Switzerland 250

3.000


WE THE BRAND – OUR MISSION

WE

INSPIRE

PEOPLE TO

HONOUR

THEIR

PERSONAL

STYLE.


WE THE BRAND – OUR VALUES

WE ARE PURE

We’re open, clear and take a no-

nonsense

approach to everything we do.

WE ARE INSPIRING

We encourage people to develop and

express their own sense of style.

WE ARE SURPRISING

We dare to be funny and we dare to be

different.


WE THE BRAND – OUR SIGNATURE

WE Fashion develops contemporary collections with a North European feel.

Collections that are easy to combine. Not just with articles of clothing from

the WE

Fashion collection, but also with anything that you already have in your

wardrobe.


WE THE BRAND – OUR PROMISE


WE STRATEGY – 3 STEPS

3. ACCELERATEFurther Country differentiation

Expand Girls, Accessories, E-commerce, Franchise

Add new countries

2. EXPLORE GROWTH OPTIONSSet up further country differentiation

Pilot Girls, Accessories, Pilot E-commerce / Franchise

Improve product availabilityTest/Pilot further growth area’s

1. BUILD FOUNDATIONImprove Processes and Capabilities

Improve Positioning & ProductPrepare the organization for growth


WE STRATEGY – OUR WORLD IS CHANGING

Our future processes are defined by SPEED & INTEGRATION

WE STRATEGY - OUR WORLD IS CHANGING


OUR PROFILE CUSTOMERS


OUR CUSTOMERS - CHRIS


OUR CUSTOMERS - LISA


COLLECTIONS

WE Fashion is a fashion brand

that

makes it easy to create your own

style.

Our collections span every user

moment from casual to smart

and

business. The entire collection is

designed to combine into looks

for

every occassion and every style.


COLLECTIONS

WE: collection for men and women

within the Casual, Smart and Business

segments. The WE Boys and WE Girls

collections are sold under the WE label

too.

Blue Ridge: for all WE Fashion denim

collections.

WE Ultimate: top-quality collection

for

customers with refined taste. Available

for Men in Smart and Business.

WE Fundamentals: pure, top-quality

products. 100% available. 100%

affordable. For Men, Women and Kids.


STORES & STAFF


STORES AND STAFF - NEW STORE CONCEPT

WOLUWE/BRUSSELS

HAMBURG ELBEAMSTERDAM LEIDSESTRAAT

VIENNA SCS

LUZERN


STORES & STAFF – NEW STORE CONCEPT


LIVING THE BRAND – OUR COMPANY CULTURE


LIVING THE BRAND – WE CARE

We are members of the

BSCI.

By the end of 2012, 10% of

our collection will be made

from sustainable materials.

We donate leftover clothing

to charitable organizations.

We focus on Fashion &

Education. We believe

education is the only route

to create a sustainable

World and WE working

environment.


THANKS!

We Fashion Company Introduction

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