We are Atlantic Canada’s business magazine · 2016-12-20 · 2 2017 Media Kit Founded in 1989,...

We are Atlantic Canada’s business magazine

C O M P L E T E R E G I O N A L D I S T R I B U T I O NWe publish a minimum 37,000 magazines per issue

A W A R D - W I N N I N G 33 Atlantic Journalism Awards, 14 TABBIE international business press awards, 4 KRW national business press awards and 36th of the top 95 b2b publications in the world

I N F L U E N T I A L A U D I E N C E 90% of our readers are in management positions2

C O S T - E F F E C T I V E 0.02 cents per reader, based on cost of full page ad and 250,000 readers in first 30 days of publication

T H E C O M P L E T E P A C K A G E Print, mobile, online, social media

E N V I R O N M E N T A L L Y - F R I E N D L Y 100% recycled paper and vegetable-based ink

2017 Media Kit2

Founded in 1989, Atlantic Business Magazine is a bi-monthly glossy publication that covers all areas of business within the four Atlantic provinces. We publish a minimum of 37,000 copies per issue.

For our readers and our advertisers, our mission is to be the foremost source of business information in the region.

Our flagship issue of the year is May/June when we recognize corporate leadership excellence with our Top 50 CEO awards.

Consumers are more receptive to

magazine print ads than ads in any other media.

Source: The State of Online Advertising

WINNERTWO GOLDTWO SILVER2015 ATLANTICJOURNALISM

AWARDS

2017 Media Kit 3

import/export

73%

20-50 years of age

Annual corporate spending controlled by 35%

of our readers

hold senior management

positions

$500,000+ 90%

46%54%

36%

28% 19%53%

1-25 employees 26-500 employees 500+ employees

Full Page 2/3 Page

1/6horizontal

1/2 island1/2 horizontal

1/3 square

1/3 vertical

1/6 vertical

Cover

Belly band

Cover

Cov

er

MagazineInsert Inside

magazine

Strip of paper

glued on

When you need complete regional distribution, we deliver.

3 ,6 0 0 C O P I E SThe Globe & Mail

7,0 0 0 C O P I E SBrunswick News

5,0 0 0 C O P I E SThe Chronicle Herald

2 , 5 0 0 C O P I E SThe Guardian

1, 55 0 C O P I E SMailbox delivery

9, 4 8 5 C O P I E S68 hotels, inns & suites

8 0 0 C O P I E SProvincial Airlines

3 0 0 C O P I E SMarine Atlantic ferries

1, 8 0 0 C O P I E SAir Canada Maple Leaf lounges

, 5 0 8 2 C O P I E S 3

Single copies/by-request subscribers

1Atlantic Business Magazine’s June 2016 CCAB circulation statement combined with publisher’s own data. 2Inhouse readership survey. 3Publisher’s own data.

Total Circulation

37,0001

6% Prince Edward

Island

40% Nova Scotia

15% Rest of Canada

17% New Brunswick 22%

Newfoundland & Labrador

Readership

250,0003

Source: By request subscribers

per issue

per issue


AWARDS

2017 Media Kit4

Extend your reachExtend your reachExtend yourComplete Atlantic Canada coverage PLUS strategic distributionacross North America and into Western Europe.


AWARDS

Air Canada Maple Leaf lounges Subscribers outside Atlantic Canada

New York

Calgary

ReginaMontreal

OttawaTorontoWinnipeg

Vancouver

Los Angeles Paris

London

Frankfurt

Edmonton

Halifax

St. John’s

AtlanticCanada

NLPEI

NBNS

CalgaryCremonaEdmontonFort McMurrayManningRed DeerRocky Mountain HouseSherwood ParkSpirit RiverSt. AlbertWhitecourt

ALBERTA

WinnipegPortage La PrairieSt. AdolpheThompson

MANITOBA

ONTARIO

Yellowknife

NORTH WEST TERRITORIES

BRITISH COLUMBIAAbbotsfordBurnabyCoquitlamDeltaKelownaKimberleyLadysmithNanaimoNew WestminsterPort MoodyPrince George

RichmondSurreyVancouverVernonVictoriaWestbank

AgathaAjaxAncasterArthurAuroraAyrBarrieBathBoltonBowmanvilleBrampton

BrantfordBrightonBrockvilleBurlingtonCaledoniaCambridgeChathamConcordCorbeilCornwallCourtice

EtobicokeGeorgetownGuelphHaleyHamiltonHanoverKanataKingstonKitchenerLindsayLondon

MarkhamMidlandMiltonMississaugaNewmarketNiagara Falls OakvilleOrilliaOrleansOshawaOttawa

Owen SoundPeterboroughPickeringPoint EdwardPort ColbornePort SydneyRichmondRichmond HillSarniaScarboroughSchomberg

StittsvilleSudburyTavistockThamesvilleThornhillThunder BayTimminsTobermoryTorontoUxbridgeVerona

WasagaWaterlooWhitbyWilliamstownWindsorYork

QUÉBECBatiscanBlainvilleBouchervilleBrossardCarignanCoteau-du-LacDollard-des-OrmeauxGatineauHavre-aux-Maisons

KirklandLacineLasalleLavalLévisLongueuilLorrainvilleMont St. HilaireMontrealNicoletPierrefonds

Pointe-ClaireQuébec CityRimouskiRosemereSt. AntoninSt. BrunoSt. LambertSt. LaurentSt. LazareSte. Anne De Bellevue

Ste. MarieSte. ThereseTerreBonneTrois RivieresVaudreuilVerdunWestmouth

ChaplinReginaWeyburnSaskatoonBattleford

SASKATCHEWANLong Island, New YorkAurora, OhioNewport, Rhode IslandWilliamsburg, Virginia

UNITED STATES

WhitehorseYUKON

2017 Media Kit 5

Readers by industryAccounting 3%Aerospace/defence 1%Business services 10%Communications 8%Construction 5%Education 7%Engineering 3%Finance/insurance 7%Forestry 2%Health/biotechnology 5%Industry associations 1%Legal 2%Manufacturing 6%Mining 1%Oil & gas/energy 3%Public service 8%Real estate 4%Transportation 3%Travel/tourism 3%Technology 7%Utilities 1%Wholesale/retail trade 7%Other 3%

Affluent and influential audience of business readers.


AWARDS

Sources: June 2016 CCAB circulation statement/inhouse readership survey/publisher’s own data

import/export

73%

20-50 years of age


of our readers


positions

$500,000+ 90%

46%54%

36%

28% 19%53%


Full Page 2/3 Page

1/6horizontal


1/3 square

1/3 vertical

1/6 vertical

Cover

Belly band

Cover

Cov

er


magazine

Strip of paper

glued on

2017 Media Kit6

import/export

73%

20-50 years of age


of our readers


positions

$500,000+ 90%

46%54%

36%

28% 19%53%


Full Page 2/3 Page

1/6horizontal


1/3 square

1/3 vertical

1/6 vertical

Cover

Belly band

Cover

Cov

er


magazine

Strip of paper

glued on

import/export

73%

20-50 years of age


of our readers


positions

$500,000+ 90%

46%54%

36%

28% 19%53%


Full Page 2/3 Page

1/6horizontal


1/3 square

1/3 vertical

1/6 vertical

Cover

Belly band

Cover

Cov

er


magazine

Strip of paper

glued on


AWARDS

Double page spreadTrim 16.250”w x 10.875”hBleed 16.500”w x 11.175”h

Full pageBordered 7.125”w x 9.875”hTrim 8.125”w x 10.875”hBleed 8.375”w x 11.125”h

2/3 pageVertical 4.625”w x 9.875”h

1/2 pageVertical 4.625”w x 7.125”hHorizontal 7.125”w x 4.875”hHorizontal Bleed 8.375”w x 5.375”h

1/3 pageVertical 2.250”w x 9.875”hVertical Bleed 2.750”w x 11.125”hHorizontal 4.625”w x 4.875”h

1/6 pageVertical 2.250”w x 4.875”hHorizontal 4.625”w x 2.250”h

Ad dimensionsMagazine page size 8.125”w x 10.875”h. Allow .25” inset from trim for all text.

Print advertising size 1 issue 3 issues 6 issuesFull page $5,250 $4,750 $4,5002/3 page $3,950 $3,610 $3,3751/2 page (vertical) $3,545 $3,255 $3,015BEST 1/2 PAGE VALUE1/2 page (horizontal) $3,140 $2,900 $2,6501/3 page $2,325 $2,210 $1,9751/6 page $1,325 $1,210 $1,150Inside front or back cover $5,350 $5,125 $4,895Outside back cover $5,595 $5,350 $5,150Double page spread $8,625 $7,875 $7,5001/2 Double page spread $5,950 $5,495 $4,895

Net rates

File formatHigh resolution PDF files or high resolution TIFF files (300dpi converted to CMYK or grayscale format).

How to submitFiles less than 20 MB Email to [email protected] with the ad name and issue date in the subject line. Files larger than 20 MB Please use www.wetransfer.com to upload files or contact [email protected] for instructions. For ad sizes smaller than 2/3 page, we reserve the right to place more than one ad on the same page.

Ad shapes

2017 Media Kit 7

Value-added marketingExecutive SummaryTake your brand to the next level with a FP or DPS sponsored content mini-feature on the subject of your choice (e.g. corporate expansion, new product, commentary, executive announcement, etc…). Your Atlantic Business Magazine mini-feature will be written and designed by Atlantic Business Magazine staff, subject to your direction and approval (print edition).

Full page executive summary: $5,000Double page spread executive summary: $7,500

Bundle for maximum value∆

• 25% off any tablet edition enhancement (cover ad, video, audio clip, slideshow or ad query)

• 25% off all atlanticbusinessmagazine.com website advertising∆Valid while your Executive Summary is part of the current edition.

Native AdvertisingA premium product for our most courageous clients: seamlessly partner your brand with Atlantic Business Magazine’s award-winning editorial content. Contact you account representative for more details.

Starting price: $6,000 per page

2017 value-added print booking deadlines

2017 Atlantic Showcasebooking deadlines

Volume 28, Number 1October 31, 2016

Volume 28, Number 4April 28, 2017

Volume 28, Number 2December 16, 2016

Volume 28, Number 5June 30, 2017

Volume 28, Number 3February 28, 2017

Volume 28, Number 6August 31, 2017

Volume 28, Number 1 October 3, 2016

Volume 28, Number 2 December 1, 2016

Volume 28, Number 3 February 1, 2017

Volume 28, Number 4 April 3, 2017

Volume 28, Number 5 June 1, 2017

Volume 28, Number 6 August 1, 2017


AWARDS

Atlantic ShowcaseHave a larger story to tell? Optimize your messaging with an Atlantic Showcase. You get a minimum two-page promotional feature, with unlimited expansion opportunities. You book the Showcase; we invite your suppliers and business associates to show their support. The more advertisers who support your story, the longer your story will be. Content will prepared by Atlantic Business Magazine staff, subject to your direction and approval.

Atlantic Showcase booking: $7,500

2017 Media Kit8

Traditional advertising

AtlanticShowcase

Executive Summary

NativeAdvertising

Cost $ $$ $$$ $$$$

Uses same fonts, design and writing style as standard magazine content

Includes client logo and contact information

Client-centred marketing/advertorial message Reader-oriented content (topic determined by editorial staff in partnership with the client)

Included in the tablet edition (emails/websites appearing in the print edition will be hyperlinked)

Included in the print edition Table of Contents

Article is exclusive to client Includes support advertising

Includes the client as a subject matter expert; may include other non-competing interview subjects

Client-approved editorial content Client approves quotes specifi c to them but does not review/edit/review complete article

Bylined Promotional Feature

Sponsored Content Produced by Atlantic Business Magazine in partnership with Client

Opportunity for web exclusive bonus elements to supplement print edition content (e.g. client-supplied video, audio, photos, fun facts, etc…)

Additional cost Additional cost Included (Client-supplied web exclusive bonus content can be updated/changed on a bi-weekly basis throughout the two-month publication cycle)

Appears in rotation alongside other editorial elements in the slider on the main page of the Atlantic Business Magazine website

Included with other editorial content in Atlantic Business Magazine’s e-newsletter

Included in Atlantic Business Magazine’s social media call-outs (Twitter, Facebook)

25% discount on tablet edition enhancements (cover ad, video, audio clip, slideshow or ad query) and website advertising while your content is part of the current edition

50% discount on tablet edition enhancements (cover ad, video, audio clip, slideshow or ad query) and website advertising while your content is part of the current edition

What’s the difference?

2017 Media Kit 9

Inside the cover(prices apply to insertion of existing materials)


AWARDSSpeciality print productsCovers (prices include production costs)

We also offerTab insertsLenticular insertsUnique die-cut insertsMulti-page fold-outs

Contact your account representative for additional information.

import/export

73%

20-50 years of age


of our readers


positions

$500,000+ 90%

46%54%

36%

28% 19%53%


Full Page 2/3 Page

1/6horizontal


1/3 square

1/3 vertical

1/6 vertical

Cover

Belly band

Cover

Cov

er


magazine

Strip of paper

glued on

import/export

73%

20-50 years of age


of our readers


positions

$500,000+ 90%

46%54%

36%

28% 19%53%


Full Page 2/3 Page

1/6horizontal


1/3 square

1/3 vertical

1/6 vertical

Cover

Belly band

Cover

Cov

er


magazine

Strip of paper

glued on

import/export

73%

20-50 years of age


of our readers


positions

$500,000+ 90%

46%54%

36%

28% 19%53%


Full Page 2/3 Page

1/6horizontal


1/3 square

1/3 vertical

1/6 vertical

Cover

Belly band

Cover

Cov

er


magazine

Strip of paper

glued on

import/export

73%

20-50 years of age


of our readers


positions

$500,000+ 90%

46%54%

36%

28% 19%53%


Full Page 2/3 Page

1/6horizontal


1/3 square

1/3 vertical

1/6 verticalCover

Belly band

Cover

Cov

er


magazine

Strip of paper

glued on

import/export

73%

20-50 years of age


of our readers


positions

$500,000+ 90%

46%54%

36%

28% 19%53%


Full Page 2/3 Page

1/6horizontal


1/3 square

1/3 vertical

1/6 vertical

Cover

Belly band

Cover

Cov

er


magazine

Strip of paper

glued on

Reverse Gatefold French Door Belly Band

Tip-ons(minimum quantity

5,000)

Blow-ins(minimum quantity

5,000)

2017 Media Kit102016 Media Kit8

Tablet edition advdvd evev rtitit sing

Location CostLeft of cover Bellyband (double-sided)

Split cover Blow-in card

Premium ad locations

Description CostVideo (video player or link)

YouTube embed codeAudio ClipSlideshowAd query

Ad enhancements

Material dueFor advertising rates:Jan/Feb (v28n1) – Dec 16, 2016

Mar/Apr (v28n2) – Feb 24, 2017May/Jun (v28n3) – April 28, 2017Jul/Aug (v28n4) – Jun 23, 2017Sep/Oct (v28n5) – Aug 25, 2017Nov/Dec (v28n6) – Oct 27, 2017

Email material to [email protected]

Your ad here

Bellyband8.125” x 4”, PDF

Contents Archive Print Share Tools Search HelpFC

Bookmarks

Zoom

L R

Blow in card350px x 500px, PDF or JPG


Bookmarks

Zoom

L R

CLICK HERE TO CLOSE

YourBlow in

cardhere

Yourad

here

Left of cover (bleed)8.125” x 10.875”, PDF


Bookmarks

Zoom

L R

Left of cover (bordered)7.125” x 9.875”, PDF


Bookmarks

Zoom

L R

Yourad

here

Yourad

here

Split cover3.5” x 10.875”, PDF


Bookmarks

Zoom

L R

Video shown in player640px x 480px or higher

3 mins or less, 24 FPS or higherwmv, avi or YouTube link


Bookmarks

Zoom

L R

Audio clipAn audio iconwill be placed

in your adWMA or MP3

PLAY

Slideshow500px x 350px, JPG


Bookmarks

Zoom

L R

Ad queryAn query icon will be placed

in your ad. Once clickedthe email form will appear.

If you have any inquiries about this adplease fill out and submit the form below.

Email:

Name:

Comments:

Cancel Submit

Video linkA video icon

will be placedin your ad

YouTube link required

PLAY

$1200

$900

$600

$600

$800$200$600$800$400

YOUR VIDEOHERE

YOUR

AD HERE

Hubert Hutton Publishertel: 709.726.9300, ext. [email protected]

Tonia SheridanVP National Sales (N.B. & P.E.I.)tel: 709.726.9300, ext. [email protected]

Sharon ReskyDirector of Sales (N.S.)tel: [email protected]

Linda BidgoodDirector of Sales (N.L. & N.S.)tel: 709 726.9300, ext. [email protected]

Stéphane PicardDirector of Sales (N.B.)tel: [email protected]


AWARDS

2017 Media Kit 112016 Media Kit 9

Website advdvd evev rtitit sing

ShapeapeaRectangleSuper bannerSkyscraper

Dimensions300 x 250 pixels728 x 90 pixels300 x 600 pixels

1 month$500$400$650

Net rates

File submission• Acceptable formats include GIF, JPG, BMP, PNG or SWF• Files must be 72 DPI

• Maximum animation length: 15 seconds• Where multiple ads are booked for the same position, they

will appear in rotation

Ads must be emailed to [email protected].

in the email.

Special package rateSuper banner + Rectangle

1 month

$850

Ad placement

Full PageFuFuF ll Pagaga egegRectangle

Skyscraper

Super banner

Rectangle


AWARDS

2017 Media Kit12

Issue Ad Booking Ad Due PublicationEditorialDetailed issue lineups will be available from your account representative approximately 2 months before each issue’s material submission date.

2017 editorial calendar

Volume 28 Number 1January/February

Volume 28 Number 4July/August

Volume 28 Number 3May/June

Volume 28 Number 6November/December

Volume 28 Number 2March/April

Volume 28 Number 5September/October

Nov. 25, 2016 Dec. 2, 2016 Jan. 5, 2017

June 2, 2017 June 9, 2017 July 5, 2017

Apr. 6, 2017 Apr. 13, 2017 May 18, 2017

Feb. 3, 2017 Feb. 10, 2017 Mar. 8, 2017

Aug. 4, 2017 Aug. 11, 2017 Sept. 6, 2017

Oct. 6, 2017 Oct. 13, 2017 Nov. 8, 2017

• Women in Business

• Atlantic Canada’s Top Employers

• Atlantic Canada’s CEO of the Year

• Salute to small business

• Top 50 CEO awards• Winner profiles• Statistical analysis• Leadership-related stories

• Innovation

• Post-secondary education

• The Start-up Issue, including finance, planning,incubation, commercialization and more!

• Golf


AWARDS

Note: due to layout/design of this issue, only FP ads accepted for the Top 50 CEO winner profiles; ads in the stats section must be full page or half-page horizontal.

We are Atlantic Canada’s business magazine · 2016-12-20 · 2 2017 Media Kit Founded in 1989,...

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Transcript of We are Atlantic Canada’s business magazine · 2016-12-20 · 2 2017 Media Kit Founded in 1989,...