We Are All Publishers Now

We’re allpublishers

now

David Cushman Bauer Consumer Media

WE SPEAKyou listen

• Who gets to control production of content now?


Anyone and everyone


Anyone and everyone

• Who gets to control distribution of content now?


Anyone and everyone


Anyone and everyone


Anyone and everyone


Anyone and everyone

• Who gets to control the user experience now?


Anyone and everyone• Who gets to control distribution of

content now?Anyone and everyone• Who gets to control the user

experience now?The user controls their own A-Z journey

I made it myself…

EVERYONE IS AN

ADVERTISER NOW

It’s all mine, mine, mine!!!*

*wish it was yours, yours, yours

The outcome relies on 3 things:


1. A willingness to relinquish control.


1. A willingness to relinquish control.2. Toolkits users can play with.


1. A willingness to relinquish control.2. Toolkits users can play with.3. Creative users.


1. A willingness to relinquish control.2. Toolkits users can play with.3. Creative users.

2 and 3 are in place.

But are you ready for No1?

What if?

• If

• If

• If

What if?

• If it is not to control who makes content

• If

• If

What if?


• If it is not to control distribution

What if?



• If it is not to control the user experience

What then?



• If it is not to control the user experience

What is the role of media, then?

Triple play

• Be the thing purchased at the end of the user experience

• Be a discreet element of the experience

• Be the menu from which the experiences are selected

The disruptionhas only

just begun

You can’t take part in a community

unless youcreate part of it

Follow the widgets:

Find your way

Thank you!

David CushmanBauer Consumer Media

Twitter.com/davidcushman

[email protected]

All images shared by the Flickr community

mailto:[email protected]

We Are All Publishers Now

Business

Transcript of We Are All Publishers Now