The ecosystem equation collaboration in the connected economy @harvard biz @ibm systemsla
We are all Connected : The Power of social media ecosystem case analysis - Presentation
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Transcript of We are all Connected : The Power of social media ecosystem case analysis - Presentation
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7/22/2019 We are all Connected : The Power of social media ecosystem case analysis - Presentation
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Xrfsfntfc Ey:G`gsm @uogr Ugjput
Qf grf gii KlnnfktfcSmf Xlwfr lb [lkdgi Ofcdg Fklsystfo
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Sl usf slkdgi Ofcdg fbbfktdvfiy blr Ogr`ftdna.
Sl sfifkt tmf gpprlprdgtf pfrblrognkf dncdkgtlrs blr ofgsurdnadn lnidnf slkdgi ogr`ftdna
Sl ofgsurf pfrblrognkf dncdkgtlrs dn lnidnf slkdgi ogr`ftdna.
Sl cfvfilp gn dntfargtfc systfo blr Ogr`ftdna Klooundkgtdlns[trgtfay.
Sl gvldc tmf odstg`f lb trfgtdna trgcdtdlngi ofcdg & slkdgiofcdg gs cdspgrgtf pigtblros tmgt lpfrgtf dncfpfncfntiy lb
fgkm ltmfr.
Dssufs
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Sl bdnc g systfogtdk wgy lb uncfrstgncdna gnc klnkfptugidzdnalnidnf slkdgi ofcdg, gs gn fklsystfo lb rfigtfc fifofnts
dnvlivdna eltm cdadtgi gnc trgcdtdlngi ofcdg.
Sl ifvfrgaf slkdgi ofcdg dn rfgkmdna gn doplrtgnt gucdfnkf lbyluna klnsuofrs
Sl strgtfadk dntfargtf slkdgi ofcdg dntl g bdros ogr`ftdnaklooundkgtdlns strgtfay
Lejfktdvfs
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Klnsuofrs grf nl ilnafr ofrfiy pgssdvf rfkdpdfnts dn tmfogr`ftdna fxkmgnaf prlkfss. Slcgy, tmfy grf tg`dna gndnkrfgsdnaiy gktdvf rlif dn kl-krfgtdna fvfrytmdna brlo prlcukt
cfsdan tl prloltdlngi ofssgafs.
Klnsuofrs dnkrfgsdnaiy usf cdadtgi ofcdg nlt just tl rfsfgrkmprlcukts gnc sfrvdkfs, eut tl fnagaf tmf klopgndfs tmfy euybrlo, gs wfii gs ltmfr klnsuofrs wml ogy mgvf vgiugeif
dnsdamts.
Crgogtdk cfvfilpofnts dn dntfrgktdvf cdadtgi ofcdg grfrfvliutdlndzdna ogr`ftdna, gnc slkdgi ofcdg mgs buncgofntgiiygitfrfc ogr`ftdnas fklsystfo lb dnbiufnkf .
Dntrlcuktdln
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Srgcdtdlngi prlcukt/sfrvdkf efidfb :
Ergnc ogngafrs lwn gnc lrkmfstrgtf tmfdr ergncs
Xmlnfs grf blr og`dna pmlnf kgiis
Smf Qfe ds blr bdncdna dnblrogtdln
Srgcdtdlngi prloltdln efidfb :
Klopgndfs usf ogr`ftdna klooundkgtdlns tl klntrli tmfdrofssgaf
Klnsuofrs purkmgsf prlcukts prloltfc ey ogr`ftfrs
Xrlvdcdna g blruo blr kustlofrs tl tgi` ds cgnafrlus gnc rds`y
57stKfntury Oytms
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Dnbiufnkf ds tmf lpfrgtdvf wlrc dn slkdgi ofcdg ogr`ftdna.
Smf slkdgi ofcdg pigtblros tmgt kgn ef usfc dn tmf dnbiufnkdnaprlkfss mgvf giilwfc klnsuofrs tl klnnfkt, smgrf, gnckliigelrgtf.
Smf spmfrfs lb dnbiufnkf mgvf unblicfc lvfr tdof.
Dnbiufnkf
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Smfrf grf muncrfcs lb cdbbfrfnt slkdgi ofcdg pigtblros (f.a. slkdginftwlr`dna, tfxt ofssgadna, smgrfc pmltls, strfgodna vdcfls,wd`ds, eilas, cdskussdln arlups)
Gifxg, g Qfe dnblrogtdln klopgny tmgt prlvdcfs wfesdtf trgbbdkrgn`dnas, lbbfrs erlgc kgtfalrdfs blr kmgrgktfrdzdna slkdginftwlr`s, slkdgi nftwlr`dna, gnc slkdgi ofcdg.
Klopgndfs sukm gs Bgkfell`, TluSuef, Eilaafr, Swdttfr, Oy[pgkf,gnc Bidk`r gppfgr gkrlss gii kgtfalrdfs.
Gnltmfr Qfe gngiytdks klopgny, Klopftf, rfplrts tmgt tmf tlp 78wfesdtfs dn 5878 gkkluntfc blr gelut 16% lb tltgi pgaf vdfws dn tmfVndtfc [tgtfs, up brlo ;7% dn 5887 gnc 38% dn 5882
Xigtblros blr dnbiufnkf
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Ufkfntiy, tmf Fklnlodsts Dntfiidafnkf Vndt fxgodnfc mlwtfkmnlilay wluic foplwfr dncdvdcugi kustlofrs dn tmf nfxt 6yfgrs gnc rfbfrrfc tl tmds foplwfrofnt gs Elttlo-up
Ogr`ftdna.
Smds elttlo-up ogr`ftdna lkkurs efkgusf, Ediidlns lb pflpifkrfgtf trdiidlns lb klnnfktdlns tmrluam slkdgi ofcdg fgkm cgy.
Oftkgibfs Igw suaafsts tmgt tmf vgiuf lb g slkdgi nftwlr`dnkrfgsfs dn prlplrtdln tl tmf squgrf lb dts klnnfktdlns.
Smf Ogr`fts grf nlt gelut ofssgafs, eut gelut klnvfrsgtdlns. Klnvfrsgtdlns grf tmf prlcukts tmgt nfw ogr`fts grf
ogr`ftdna tl lnf gnltmfr klnstgntiy lnidnf.
Ogr`ftdna kgn nl ilnafr slifiy ef gelut kgpturdna gttfntdln vdgrfgkm. Ogr`ftfrs oust blkus ln eltm kgpturdna gnc klntdnudna
gttfntdln vdg fnagafofnt. Smds kgiis blr g eifnc lb eltm trgcdtdlngi gnc slkdgi ofcdg.
[pmfrfs lb dnbiufnkf
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Srgcdtdlngi ofcdg ds gii gelut rfgkm. Blr fxgopif, tmf 5878 [upfrElwi rfgkmfc gn gvfrgaf lb 782.6odiidln vdfwfrs .
Smf sgof mlics blr egnnfr gcs ln wfesdtfs. Gkklrcdna tl g 5884
clt-klo [klrf stucy, lniy 72% lb vdfwfrs fvfr kidk` ln gn gc,wdtm =% lb vdfwfrs gkkluntdna blr =6% lb gii kidk`s.
Smus rfgkm kgn ef gkmdfvfc dn igraf nuoefrs eut dt clfs nlttrgnsigtf dntl g truf ogr`ftdna fxkmgnaf. Klnsuofrs efklofdnnlkfnt, gnc lbtfn unwdiidna, eystgncfrs dn tmf gktdlns lb
ogr`ftfrs. Cdadtgi tfkmnlilay fngeifc ogr`ftfrs tl erdna tmfsf pgssdvf
eystgncfrs ln-elgrc gs gktdvf muntfrs, wdtm Dntfrnft-egsfckgopgdans.
EOQ dnklrplrgtfc tmf Dntfrnft dntl dts gcvfrtdsdna kgopgdan dn
fgriy 5888.Smf kgopgdan klnsdstfc lb sfvfrgi bdios, kliifktdvfiytdtifc Smf Mdrf cdstrdeutfc slifi ln tmf Dntfrnft.
Eystgncfr-Muntfr-Xgrtdkdpgnt:
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Dn g undquf usf lb tfifvdsdln gcvfrtdsdna, EOQ cdrfktfc vdfwfrs tl tmfEOQ Bdios wfesdtf, wmfrf tmfy kluic wgtkm gny lb sfvfrgi bdios dn
tmfdr fntdrfty. Smf sdtf rfadstfrfc giolst 5 odiidln muntfrs dn g ogttfrlb wff`s.
Rdrgi gktdvdty gisl pigyfc g kfntrgi rlif dn tmf kgopgdans sukkfss, wdtm
brdfncs f-ogdidna gnc dnstgnt ofssgadna ltmfr brdfncs gelut tmf bdios.
Smds ifc tl lvfr 4 odiidln bdio vdfws dn just g smlrt tdof.
Nlw klnsuofrs idvf dn g kiuttfrfc ofcdg fnvdrlnofnt, wmfrf gttfntdlngnc dntfrgktdvdty kgnnlt ef gssuofc.
Klnsuofrs grf nl ilnafr klntfnt wdtm gcvfrtdsdna gs g eystgncfr splrtlr gs g muntdna splrt .
Klnsuofrs nlw fxpfkt tl ef gktdvf pgrtdkdpgnts dn tmf ofcdg prlkfss.
Klntdnufc..
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[lkdgi Ofcdg Fklsystfo-Qfgvf
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Gs g spmfrf lb dnbiufnkf, tmf slkdgi ofcdg fklsystfo kfntfrs lntmf klnsuofr fxpfrdfnkf.
[lkdgi nftwlr`s grfnt gelut Qfe sdtfs. Smfyrf gelutfxpfrdfnkfs.
Smfsf fxpfrdfnkfs grdsf wmfn ogr`ftfrs grf geif tldnklrplrgtf rfgkm, dntdogky, gnc fnagafofnt dntl tmfklopgnys lvfrgii dntfargtfc ogr`ftdna klooundkgtdlns
strgtfay tmrluam tmf dntfrklnnfktfcnfss lb lnidnf slkdgiofcdg kloednfc wdtm trgcdtdlngi ofcdg.
[lkdgi ofcdg fxpgncs ogr`ftdnas gedidty tl olvf klnsuofrsbrlo gwgrfnfss tl fnagafofnt, klnsdcfrgtdln, ilygity, gncgcvlkgky, wmdif tmf usf lb trgcdtdlngi ofcdg klnstdtutfs g trgcf-
lbb eftwffn rfgkm gnc klnsuofr fnagafofnt.
Smf [lkdgi Ofcdg Ogr`ftdna
Fklsystfo
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[kmuitz (5881) - Smf krfgtlr lb [lkdgi ofcdg fklsystfo, vdsugi-
ifgrndna tl wfgvf tmrluam tmf fklsystfo ds g nfw, eut
nfkfssgry, s`dii dn tlcgys kmgnadna wlric. Klrklrgn (5884) cdvdcfs tmf fklsystfo dntl tmrff ofcdg typfs:
Lwnfc ofcdg (klntrliifc ey tmf ogr`ftfr, f.a. -klopgnywfesdtf)
Xgdc ofcdg (eluamt ey tmf ogr`ftfr, f.a.- splnslrsmdps,
gcvfrtdsdna)
Fgrnfc ofcdg (nlt klntrliifc lr eluamt ey tmf ogr`ftfr, f.a.-wlrc-lb-olutm, vdrgi).
[lkdgi Ofcdg Fklsystfo: Ofcdg Sypfs
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Id gnc Efrnlbb (588=) sfaofnt gktdvf pgrtdkdpgnts dn tmffklsystfo egsfc ln bdvf cdbbfrfnt typfs lb slkdgi efmgvdlrs:
Krfgtlrs (f.a., pueidsm, ogdntgdn, upilgc)
Krdtdks (f.a., kloofnt, rgtf)
Kliifktlrs (f.a., sgvf, smgrf)
Jldnfrs (f.a., klnnfkt, undtf)
[pfktgtlrs (f.a., rfgc).
Xgrtdkdpgnts dn Fklsystfo
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Smf klnkfpt lb g slkdgi ofcdg fklsystfo fngeifs ogr`ftfrs tltmdn` bdrst dn tfros lb lvfrgii strgtfay, nlt tgktdks. Qlr`dna
wdtmdn tmf fklsystfo fngeifs ogr`ftdna ogngafrs tl gs`krdtdkgi qufstdlns:
Qml ds/grf tmf tgraft(s)