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Unit 2 Social CommunicationSocial media refers to the means of interactions among people in which they create ,share, and /or exchange information and ideas in virtual communities and networks.Examples:Blogger You tube Twitter SkypeFace bookLinkedin

Social MediaCloud servicesCrowd sourcingData portabilityEvangelistsIdeastromIntracorporate social networkingMonetizationSocial Ecosystem

Commonly used social media terms A blog the shortened version of words Web log, is created online and can include text, graphics , links to other websites and video.Million of people use blogs to publish their thoughts.Types of Blogs: There are two types of blog: i)Personal blog - Eg: vimal ii)Corporate blog Eg: Honda

BlogsVlogsPodcastingMicrobloggingTwitterApplications of Blogs:Content Management SystemOrganizational updates and calendar of eventsCustomer relation BoardSales BoosterMedia Center

Forms of Blogs:Interactive educationCommunity developmentService providersInternal communication systemReasons for Blogging:Communicate with ColleaguesCommunicate with customersImprove search engine rankingTrack public opinionIdentify your AudienceAchieve customer contactStart BlogrollingKeep it freshDevelop guidelines for corporate blog usage

Guidelines for effective corporate Blogging

How to create a blog?Step 1 - In google type as blogger

Step 2 Go to right side top corner ( square App)

Step 3 Select the blogger option

Step 4 It will take you to gmail

Step 5 enter into Blog page, Click New Blog

Step 6 Give title, address.choose the tempet

Step7 check wheather blog adress is avaliable, click create blog

Step 8 startblogging. click orange icon(new post icon)

Step 9 your blog will open

Step 10 In post give your title, type your content. then go to preview. click preview

Step 11your blog will open

Twitter is a social media website. It is a free service that lets you subscribe to share, or follow as many twitter messages you like.To use twitter you want to tweet. Tweet is a text based post of upto characters in length.Uses of Twitter in companies in companiesDire ct people attention to corporate news , products, services or events.Assist with Business DevelopmentIt will add improved customer service.Tweets:Follower-People who read your tweets on twitterRetweet- When you copy someone else tweet or republish stream of tweetsTweet- A single twitter messageTweetdeck-Software that runs on your desktop. You can post tweet from it , responses to tweet, setup searchesTweetie- The twitter application for iphone and ipod touch.Tweet Scan- Twitters Search toolTweeple- People who tweetDefinition of commonly used Twitter termsTwellow- A twitter dictionaryTwhirl- A desktop application that updates tweets.Twitturly- A service for tracking URLs that people are talking about.Applications of Twitter in Business:Connecting with customersBrandingCustomers Feed BackMarketingNewsTwitter is Viral Spying on competitionIncrease salesBrand LoyaltyA review is the analysis of what a person has done sometimes it is an opinion about a persons/things action.Film Review:Writing a movie review is a great way of expressing opinion o a film/movie Guidelines for writing a movie review:ReviewA book review is a form of literary criticism in which a book is analyzed based on content, style and merit.Approaches to Book Reviewing:i) Descriptive Reviewii) Critical reviewGuidelines for writing a Book review:

Book Review:Communicating with people of different cultures is called Cross cultural communication.Obstacles of Intercultural Communication:i)Ethnocentrismii)StereotypingCross Cultural Variables:Cross Cultural Communication: CULTURAL VARIABLESNational VariablesIndividual Variables Education Time Law and Regulation Space EconomicsDress PoliticsManners Social norms Decision-making Language Verbal communication non verbal communication Overlapping cultural variables

Gender sensitivity is the act of being aware of the ways people think about gender , so that individual rely less on assumptions about traditional and outdated views on the roles of men and women.Use of language in Gender Sensitivity:a.Pronounsi) Use theyii). Use she or he or she/he.iii). Alternate genders and pronounsiv)Eliminate the pronoun altogether

Gender Sensitivity:gendered noun

manfreshmanmankindto manchairmanfiremanmilitary manpolicemansteward, stewardessDear Sir:gender-neutral noun

person, individualfirst-year studentpeople, human beings, humanityto operate, to cover, to staffchair, chairperson, coordinatorfirefightermilitary officerpolice officerflight attendantDear Sir or Madam:, Dear Editor:, Dear Service Representative:, To Whom it May Concern:.b. Gendered nouns

1. Refer to women subjects by only their last names2. In circumstances where youre writing about several people who have the same last name, try using the full name of the person every time you refer to him/her.3. Refer to women subjects by their full titles, just as you would refer to men subjects.

C.Proper nouns