Comparative analysis of investment in Bharti-Axa life

insurance , ICICI Prudential life insurance and Reliance life

insurance

PRESENTATION

ON

Abstract

This research paper studies the impact of private insurance sector as well as studies the comparative analysis of investment in insurance insurance .

On Liberalization there were a lot of opportunities for new entrants viz.- market for innovative products offering a right mix of flexibility/risk/return depending which will suit the appetite of the customers.

Comparative study among Bharti-Axa life insurance, ICICI Prudential life insurance and Reliance life insurance company can analyze & estimate their future strategies and profitability.

The importance of this project is customers perception about other private life insurance companies and knowing the company’s position in terms of brand familiarity, Security, ROI, Transparency, Liquidity and also the rank correlation between them.

In this report tries to highlight the performance of the companies in the private insurance industry and the composition of the different age groups of people who are aware about the life insurance policy and their benefits.

Company profile

• Bharti AXA Life is life insurance that was started in 2006.• Bharti Enterprise one of the India's leading business groups.• Partnered with world’s biggest company Walmart.• It brings together strong financial expertise of the Paris-headquartered

AXA Group and Bharti Enterprises.• The joint venture has a 74% stake from Bharti and 26% stake from AXA

Asia Pacific Holdings Ltd.• Today, Bharti AXA Life insurance has a national footprint of distributors

trained to provide quality financial advice and insurance solutions to the large Indian customer base.

• Bharti AXA Life insurance offers a range of innovative products and services that provide to specific insurance and wealth management needs of customers.

Objective

From the company point of view

1. Company position.

2. Customer perception about the companies.

3. Better investment option. From my point of view

1. To gain the knowledge about the insurance industry.

2. How to recruit agents for the Bharti-Axa life insurance.

3. To understand the process of recruitment and selection of agent in life insurance.

Research Methodology

RESEARCH DESIGN

DATA COLLECTION METHOD

-Primary Data

-Secondary data

SAMPLE DESIGN

- Sampling Technique

- Sampling Unit

-Sample size

- Sampling Area

Data Analysis

YES

NO

0

20

40

60

80

65

35

HOLDS LIFE INSURANCE POLICY

10

10

20

30

40

50

60

10

2117

52

LIFE INSURANCE PREFERABLE COMPANY

RELIANCE ICICI BHARTI AXA OTHER

Data Analysis (contd.)

COVER FUTURE CASH

TAX BENEFIT

INVESTMENT INSTRUMENT

AGE AGAINST OLD AGE

5 15 25 35 45

COVER FU-TURE CASH

TAX BE-

NEFIT

IN-VESTMENT

IN-STRUMENT

AGE AGAINST OLD AGE

Series1

46 24 13 25

46

24

13

25

LIFE INSURANCE IS TAKEN (REASON)

1 8

116

12

NOT AWARE

DON’T REQUIRE

HAVE OTHER INVEST MENT PLANS

LACK OF FINANCE

PLANING IN FUTURE

LIFE INSURANCE NOT TAKEN(REASON)

Data Analysis (contd.)

0

5

10

15

20

25

30

35

40

45

5047

20

57

14 13

69

NEEDS FOR TAKEN LIFE INSURANCE

RELIANCE

ICICI

BHARTI

OTHER

0 5 10 15 20 25 30 35 40 45 50

13

21

18

48

FOR A CERTAIN AMOUNT OF MONEY WHICH ONE

YOU CHOOSE

Series1

Data Analysis (contd.)

BHARTI AXA

ICICI

RELIANCE

OTHER

0 50 100 150 200 250 300

220

269

228

195

ACCORDING TO BRAND FAMILIARTY

Series1

0

50

100

150

200

250

300

234

284

208223

ACCORDING TO SECURITY

BHARTI AXA ICICIRELIANCE OTHER

Data Analysis (contd.)

BHARTI AXA

ICICI

RELIANCE

OTHER

0 50 100 150 200 250 300

252

288

216

191

ACCORDING TO RETURN ON INVESTMENT

Series1 BHARTI AXA ICICI RELIANCE OTHER0

50

100

150

200

250

300

248 266

208229

ACCORDING TO TRANSPARENCY

Rank Correlation

Brand Familiarity

 Bharti Axa Vs ICICI-0.986

ICICI Vs Reliance-0.99

Bharti Axa Vs Reliance-0.99

Security

 Bharti Axa Vs ICICI-0.985

ICICI Vs Reliance-0.965

Bharti Axa Vs Reliance-0.996 

Return on Investment

Bharti Axa Vs ICICI-0.992

ICICI Vs Reliance-0.969

Bharti Axa Vs Reliance-0.992

 

 

Transparency

Bharti Axa Vs ICICI-0.998

ICICI Vs Reliance-0.98

Bharti Axa Vs Reliance-0.99

Liquidity

 Bharti Axa Vs ICICI-0.986

ICICI Vs Reliance-0.925

Bharti Axa Vs Reliance-0.975

Limitation

Due to time constraints and hectic schedules, there had been some difficulty in collecting the required data from all the age groups equally.

Also the sample size of 100 might not represent the perception of whole population, as the sample size is too small for total population of Kolkata city.

Project was undertaken in some parts of Kolkata region only. So it might not be a true representation of the views of the insured of other place.

The opinion expressed by the respondents may be biased.

Suggestion

Bharti-AXA life insurance plans are more benefited for long term, but don’t have any benefit in short term policy holding.

Bharti-AXA life insurance spades their business into the rural areas therefore they expand their business as well as people of the rural area secure their life to get the benefits from this company.

Bharti-AXA Life Insurance Company must organize more and more seminars for make awareness about life insurance policy and theirs benefits.

Many other extra facilities must be providing to policy holders to attract them such local and foreign trips, special gifts for them.

Bharti -AXA life insurance should make a forum, if policy holders have any problem relate to policy they should make a complain in this forum.

Conclusion

Every plan has certain tax benefits covered under the Income Tax

1961.

In Bharti Axa life insurance co. Ltd. no surrender charge is

applicable after 6 years.

All terms and conditions should be read in the policy by the

policyholders before hand.

Laws ,rules and regulation are subject to change without notice.

THANK YOU