Organizing “Mercatique” in Mumbai

The following work breakdown structure is of the event “Mercatique”, the annual business conclave organised by MAXIM – The marketing association of XIMB. Traditionally the event is organized at the XIMB campus. However, in the following year MAXIM is planning to organize the event outside Bhubaneswar, in Mumbai. The entire project has been spread over a period of around two months.

The work breakdown structure:

Starto Selecting the POC for the event (1 day)o Finalizing the speakers (10 to 15 Days)

Define the list of probable speakers Finding out the contact details Meet and finalize the speakers Ascertain and finalize the backup speakers Send transport tickets to speakers

o Fixing the budget and venue (7 days) Finalize the budget Evaluate all possible venues and finalize the venue and inform all verticals

o Sponsorship (15 days) Get contact details of sponsors Setup appointment and meet sponsors Negotiate the terms and finalize the MOU

o Design poster, hoardings (1 day) Design and print poster hoardings Design and print entry pass

o Advertisement (15 days) Print ads Radio and television ads Social media marketing

o Tickets sale (30 days) Sale tickets to general public Invite special guests and faculties Invite case study winners of different B-Schools

o Pre-event check list (1 day) Evaluate event logistics including sitting arrangements, placards etc Light, sound, projector etc. check Goodies check- pack and arrange the goodies

o Execution (1 day)

Finish