MUSIC VIDEO COURSEWORK AND ANCILLARY TASKS

Main video task: (40 marks) A promotion package for the release of an album, to include a music promo video and 2 ancillary tasks

1 Digipak for album’s release (10 marks)

Example: (student examples)

Made with this template guide more simple (template below)

They should decide on a design/template (I’d encourage simple ones): but they should use their research to help them make a decision…….https://www.google.co.uk/search?q=digipak+template&espv=2&biw=1366&bih=677&source=lnms&tbm=isch&sa=X&ei=FJd_VKGrNIXraN6ygtAD&ved=0CAYQ_AUoAQ

They should do the task below to understand how it’s made (they MUST consider the exact sizing when designing)

More simple template:

2 Magazine advert for digipak (10 marks)

Example: (real artist examples)Their research should show their understanding of conventions (layout, type of image, logo/artist name/tagline, album info/release date/place to buy etc)

It is important for them not to copy the original work from the artist they’ve chosen! Also don’t rely on general google searches!

Questions they should be prepared to answer……What magazine would they put it in and why? (could choice an existing magazine or make up their own but must justify reasoning later)How does choice of magazine reflect the artist?How will they attract their target audience? (style/composition/graphics/titles/colours/text etc?)How does the advert relate to digipak and the music video? And how does the advert promote the artist/band? What is the choice of size for advert and why? (get size dimensions from measuring an actual advert in a magazine)

SHORT FILM COURSEWORK AND ANCILLARY TASKS

Main video task: A short film in its entirety, lasting approx 5 minutes and 2 ancillary tasks

1Poster for the film (10 marks)

Example: (real film examples, google search:

In research tasks they should have done textual analysis to show their understanding of conventions……..they should also know the difference between short film posters and mainstream film posters! (an obvious difference is lack of close up shot on main big actor and less text/exhibitor details)

2 Film magazine review page featuring the film (10 marks)

Example: (real films) MUST BE A DOUBLE PAGE SPREAD *********NOT A MAGAZINE COVER!!!!!!!!!!!!!!!!!!!!!!!!

Film magazine examples: (can choose from these) Total Film, Empire, Little White lies, Sight and Sound, Aesthetica so film, studio, entertainment, british film………),

********they should be really careful not to be inspired by texts that are overused nationally (everyone has analysed the avatar one and spiderman 2 one so they shouldn’t adapt that styling because it’s likely many other students across the country have done – the moderator likes originality!!!!!!!)

Step 1: research a range of film magazinesStep 2:choose a suitable film magazine (above) for your short film (why did you chose this one? How does it relate to your type of short film (genre/budget etc)Step 3: go out and buy a bunch of that film magazine and have about 10 different double page spreads which review the filmStep 4: textual analysis of conventions (title, subtitle, main image, visual hierarchy, organization of text, graphics, folio’s (page #s) etc etc thStep 5: know what you want to take from real texts (know what you’ve been inspired by)Step 6: start to do rough sketches, then photograph, complete rough copy, then draft from there……

These aren’t great examples (pretty basic design)

Steps for all the boys (both music video and short film) for ancillaries:

1. research the real examples of both ancillary tasks - what do the real ones look like? what is their purpose? how do different artists/films do them differently? (changes with genre) (RESEARCH)

2. to deepen their research, then complete textual analysis on conventions (annotated screen shots) of about 2-3 real examples for each - what are the conventions? (RESEARCH)

3. know what is inspirational from real examples - what is inspirational? what aspects or elements could you 'steal' from the real texts to possibly use/develop/challenge in your own ancillaries? Why would you want to apply those elements to your own texts? (make sure you don't simply copy a real text, 'steal' different things from different texts........i.e. maybe you 'steal' a colour scheme from one, and graphics or font style from another one. (this relates to evaluation question #1) (RESEARCH)

4. Play with different software and put evidence of this on blog – 30 mins max – get a range of screen grabs from picmonkey.com and photoshop to show what you can do with the tools (RESEARCH)

5. remake an original ancillary (both of the ones you are doing) - choice a real text which might be similar to what you want to do so you learn how to construct, this task is all about learning how to use the tools to be able to construct your own ancillaries later. Screen grab your process to get a range of screen shots to show the tools you used to build the remake (ie screen shots could show different tools you used in picmonkey/photoshop) should have at least 10 screen shots for each one. Have a clear before/after shot too. (PRODUCTION)

6. Create a 'mood board' - what types of images do you want? Colours? what type of mood/atomosphere? Font? Make it like a collage and annotate. (PLANNING)

tip (use new technology!): https://realtimeboard.com/blog/online-mood-boards-find-inspiration-site-product/#.VH-uzzGsVIE

7. Do rough sketches for ideas for your ancillaries. (in actual real size and make sure it's detailed) Show your class/teacher and then show an audience who doesn't know anything about your product (ie. an unknown student, friend or teacher) (PLANNING)

8. Get audience feedback on them (design focused and open questions for audience to see if they understand your product. ie. poor question: do you like the design.........better question: what type of product do you think this is? Why do you think that? Or .......What type of audience do you think this is aimed at and why? What type of music/film do you think this product represents and why? (RESEARCH)

9. Log your audience feedback on your blog (a video interview would be great - but keep it brief) (RESEARCH)

10. What did you learn from your audience feedback (evaluation question) - best as short video (can record just on web cam or phone) (What do you have to change/adjust based on audience feedback? How will the feedback help strengthen your product? (PLANNING)

11. Make changes and do another rough sketch (PLANNING)

12. Do location planning for ancillary (PLANNING)

13. Actor planning for ancillary (if no actors in your ancillary just explain why) (PLANNING)

14. Costume/prop/make-up planning - this should also include planning of backgrounds (interior? Exterior?) (PLANNING)

15. Lighting and photography planning – what type of equipment do you need? Any lighting techniques? (i.e 3 point lighting/reflecting/key lights/filling/ diffusing (you can search these techniques online or look at this powerpoint…… http://www.slideshare.net/MissConnell/assign-31-photography-skills-and-editing-skills (PLANNING)

16. Extension: composition consideration (look in 2nd half in above presentation for composition stuff: rule of thirds, focus etc)……….consider actual size of photo and CONSIDER WHERE THE TEXT GOES!!!!!!!!!! (PLANNING)

17. Make a shooting schedule (PLANNING)18. Photograph it - TAKE LOADSSSSSSSSS of photos and CONSIDER WHERE TEXT HAS TO GO!!!!!!! Be experimental and take lots of shots with different angles and shots – the more the better. Also, take photos of yourselves taking the photos (good for blog)19. Put all the photos on blog…… ‘ancillary photography shoot photos’ and ‘on the set photos’……..think of how you can present these on blog - try to upload your photos on something like this: http://makeagif.com/ or http://www.photosnack.com/ (and then embed) new technology! Easy! (PRODUCTION)

20. Design in photoshop/indesign - save as PDF when you are done. KEEP A RECORD ON USB of your work in photoshop AND PDF!!!!!!!! (PRODUCTION)

21. Get screen grabs of construction process and put them on blog ( like this: http://makeagif.com/jAaU7x -write a few bullet points about what you accomplished in different editing sessions………shows good time management and documents your process……..remember the blog is an going process!!!! (PRODUCTION)

22. Get work assessed and record teacher feedback, then……..Repeat 8, 9, 10, 11 (if you want) and then……18-21) (depends on how much detail you want in redrafts – with time left, maybe just repeat 18, 20 and keep drafting until you are at a decent level/grade!!!!!!!)