KEVIN SPACEY SIR RICHARD BRANSON JIM COLLINS

WALTER ISAACSON HERMINIA IBARRA ADAM GRANT

OSCAR FARINETTI MARK BERTOLINI CAROLYN EVERSON

STEPHEN RITZ

November 12-13, 2015Lincoln CenterNew York City

STORYMAKERSWe are

wobi.com/wbf-nyc

Over the past 11 years, World Business Forum has dedicated itself to helping business leaders like you lead more effectively in this tumultuous and changing world. The event is the largest gathering of senior executives in the US, Mexico, Italy and Spain. Each year features a world class lineup of speakers discussing the key trends in business today.

World Business Forum has become the ideal space that companies use to generate brand awareness, reward customer or supplier loyalty, or to invite prospective clients along with their sales teams. During recent years we have been privileged to welcome you and a number of your clients to the event - you form a part of a growing community of over 20,000, united by a desire to learn and grow.

World Business Forum is a project that we are building in partnership - listening and responding to the needs and concerns of business leaders like you.

In the pages that follow we are excited to share with you some of the early developments that we have planned, including our new theme for 2015 - STORY MAKERS.

JOIN US TO STRENGTHEN YOUR PERSONAL AND CORPORATE LEADERSHIP PROFILE.

Our Story Makers will be focused on addressingthe following 4 key challenges business leaders

are facing today:

PERSONAL DEVELOPMENT CHALLENGES

Developing a compelling vision Communicating purpose and direction across teams and organizations Challenging our assumptions and accepted wisdom Overcoming failure and uncertainty

TALENT CHALLENGES

Searching and competing for the skills needed to take your organization forward Identifying and capitalizing on existing talent Generating loyalty, trust and cohesion in teams Promoting inquisitive, creative and innovative cultures

GROWTH CHALLENGES

Leading innovation and the generation of new value Anticipating changing consumer needs and habits Managing the complexity that comes with growth Strategy and making tough calls on incomplete information

TRANSFORMATION CHALLENGES

Harnessing technology to create value in new ways Anticipating the impact of geopolitical, economic and regulatory change Adapting to shifting consumer expectations and unstable competitive landscapes Recognizing patterns and pushing through ambiguity to seek new insights

WORLD BUSINESS FORUM 2015OVERALL PROGRAM STRUCTURE

STORYTELLERS RELATE;

STORY MAKERS CREATE

STORYTELLERS RECOUNT THE PAST;

STORY MAKERS BUILD THE FUTURE

STORYTELLERS DEPICT THE DEEDS OF OTHERS;

STORY MAKERS ARE THE PROTAGONISTS

STORYTELLING IS A PASTIME;

STORY MAKING IS A WAY OF LIFE

WHO ARE THE STORY MAKERS?

All those who face today’s shocks and use them as jumping off points to build something better, as turning points towards a better future...

The LEADER who inspires change

The ENTREPRENEUR who pursues a dream

The INVESTOR who takes a risk

The ARTIST who breaks new ground

The EXECUTIVE who transforms a team,department or company

The INNOVATOR who believes a better way is possible

In an always-on now, where the priorities of the moment are everything, and we face multiple and ongoing shocks,

HOW DO WE TAKE THE INITIATIVE?

We need to create a new narrative that enables us to craft a more compelling way to live, work and lead.

Sir RichardBranson

Kevin Spacey

One of the most talented actors of

his generation, Spacey’s career has

been built on a willingness to take

a risk and a keen eye for spotting

opportunity in the unconventional.

Most recently he has worked as

executive producer and star of the

One of today’s most successful

and unconventional entrepreneurs,

Sir Richard Branson founded

Virgin back in 1970 when he was

just 20 years old. He has since

Groundbreaking producer, theater director, and Oscar-winning actor

Founder, Chairman and CEO of theVirgin Group

PERSONAL DEVELOPMENT & TRANSFORMATION CHALLENGES

@KevinSpacey

• Creating compelling characters: What it takes to build a story that truly connects with an audience

• Spotting unlikely opportunities and pivoting to take advantage of them

• What to look for when assessing the potential of a future project

• Our responsibility to send the ladder back down: Developing the nextgeneration of talent

• The series that disrupted an industry: The behind the scenes story of how House of Cards changed the face of television

• The philosophies and beliefs that have empowered a legendary entrepreneur to forge his own path to success - the story behind Virgin

• The Virgin Way: Identifying the right talent to ensure your culture stays strong

• Risk taking and overcoming theinevitable failures on the road tosuccess - how to deal with (sometimes literally) near death experiences

• Choosing which battles to fight: Competing with established giants in new markets and industries

• Why business has a responsibility to be a force for positive change in the world

On Takingthe Path LessTraveled

Lessons froma RebelEntrepreneur

Emmy award-winning Netflix series

House of Cards, demonstrating once

again his rare capacity to connect

audiences with his complex and layered

characters, and simultaneously leading

the way in innovating new distribution

models for film and television.

masterminded the transformation

of the brand into a multibillion

dollar empire made up of more

than 100 companies.

GROWTH & TRANSFORMATION CHALLENGES

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@RichardBranson

OscarFarinetti

GROWTH & TRANSFORMATION CHALLENGES

JimCollins

TALENT & GROWTH CHALLENGES

Driven by relentless curiosity and

passion for his work, for more than

a quarter of a century Collins has

been researching what makes great

companies tick. He has authored

or co-authored six books that have

sold in total more than ten million

copies worldwide, including

An Italian entrepreneur, Oscar

Farinetti opened his first Eataly

store in Turin in 2007 - an

innovative new food concept that

aims to make high quality Italian

foods available to everyone, at

fair prices and in an environment

Bestselling author and teacher of leadership Founder and creator of the gourmet food and wine chain, Eatalyclassics such as Good to Great and

Built to Last. In addition to his work

in the business sector, Collins has

passion for learning and teaching

in the social sectors, including

education, healthcare, social

ventures, and cause-driven

non-profits.

where people can shop, taste

and learn. Today there are more

than 30 Eataly stores around the

world including in New York,

Dubai, Chicago, Tokyo and

Istanbul.

• The values and characteristics that distinguish the companies that have thrived through chaos

• Analyzing risk and risk-takers:Knowing how and when to place the next big bet

• What happens when things go wrong: On failing fast and moving forward

• Refining our understanding of luck: From something we make to something we capitalize on

• The power of self-determination:Why the most successful leaders accept full responsibility for their own fate

• Challenging conventional wisdom: How to spot opportunities for innovation even in traditional industries

• Creating a story for your business that truly resonates with your clients

• Taking a product out of its homemarket: The importance of actingglobally having thought locally

• The keys to creating a unique customer retail experience

• Why harmony, creativity and respect for other people need to be the model for business today

Greatness inTurbulent Times

Eataly: A SevenStep Recipe for Success

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#WBFNY

AdamGrant

PERSONAL DEVELOPMENT & GROWTH CHALLENGES

At just 33 years old, Grant is already

one of today’s most influential social

scientists. He is Wharton’s youngest

tenured professor and has been the

top-rated teacher for every class

he has taught. His bestselling book,

Give and Take, looks at how success

today is increasingly dependent on

Professor of Management at Whartonhow we interact with others rather

than on individual drivers such as

passion, hard work, talent, and luck.

Give and Take has been named as

one of Harvard Business Review’s

ideas that shaped management, and

the Washington Post’s books every

leader should read.

• Why our approach to human interaction can be as big a factorin success as motivation, ability or opportunity

• Givers, takers and matchers:Introducing the personality profileson the reciprocity spectrum

• Beyond the stereotype of chumps and doormats: Why givers dominate the top of the success ladder

• Revealing the strategies used and the choices made by the most successful givers

• Recognizing the dangers of giving and how to protect against them

Give and Take: A RevolutionaryApproach to Success

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@AdamMGrant

WalterIsaacson

HerminiaIbarra

PERSONAL DEVELOPMENT & GROWTH CHALLENGES

PERSONAL DEVELOPMENT & TALENT CHALLENGES

@walterisaacson

@herminiaibarra

The former chairman and CEO of CNN and the editor of TIME magazine, Isaacson is today one of the world’s best knownbiographers, who also runs the Aspen Institute dedicated toeducational and policy studies. Isaacson’s latest book is TheInnovators, the story of theindividuals who created the digital age, and guide to how innovation really happens.

Ibarra is an expert on professional and leadership development and one of the world’s top 10 most influential business thinkers. She is Vice-Chair of the World Economic Forum’s Global Agenda Council on Women’s Empowerment. In 2015 she will be publishing a new book that will provide a practical guide for leaders whose organizations need them to pivot during times of change.

President and CEO of the Aspen Institute

Professor of Leadership and Learning at INSEAD

CarolynEverson

Everson is the Vice President of

Global Marketing Solutions at

Facebook, where she leads the

company’s relationships with top

marketers and agencies. Carolyn

oversees a team of regional leaders,

and the teams focused on global

Vice President, Global Marketing Solutionsat Facebook

TALENT & GROWTH CHALLENGES

• Creating a dynamic company culture oriented around listening

• Why listening is the most important part of partnership

• How to get better attuned tocustomers’ needs

• Lessons learned from buildingpartnerships with some of the biggest companies in the world

Leading aListening Organization in a Noisy World

partnerships, global agencies, and

Facebook’s Creative Shop. Everson

was named to the top of AdWeek’s

“AdWeek 50” in October 2014 and

was included on Fortune’s “40 Under

40” list two years in a row.

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MarkBertolini

TRANSFORMATION DEVELOPMENT & PERSONAL CHALLENGES

Mark T. Bertolini is Chairman and Chief Executive Officer of Aetna, a Fortune 100 diversified health care benefits company. A forward-thinking and solutions-oriented leader, Bertolini has transformed Aetna into one of the most progressive actors in corporate America, serving an estimated 46 million people with operations in North America, Asia, Europe and the Middle East.

Stephen Ritz is the Bronx County teacher who is leading a double revolution in education and urban renewal. Leveraging cutting edge technology plus his ownextraordinary vision and energy, Ritz’s students and extendedcommunity have developed aseries of inner-city farms, more than 30,000 pounds of vegetables in the Bronx while simultaneously stimulating extraordinary academic performance.

Chairman and ChiefExecutive Officer of Aetna

Visionary South Bronxeducator and administrator

PERSONAL DEVELOPMENT & TALENT CHALLENGES

@mtbert

StephenRitz

Future Of WorkInspiration Field Trip

Agenda

Guided by the experienced innovation practitioners of FutureLeaderNow, the Future Of Work Inspiration Field Trip is a unique opportunity to experience organizations who are pushing boundaries around workplace innovation.

Field trip attendees will experience an intensive full-day outing around New York City and go behind-the-scenes at two of today’s most forward-thinking companies when it comes to new ways of working. FutureLeaderNow will guide you through these visits so that you may gain in-depth insights from the innovative workplace initiatives you are exposed to and be able to translate those back to your company or industry.

Behind-the-scenes tours of two of

today’s most innovative companies,

including Whole Foods and

the Ritz-Carlton

This full day of inspiration and networking includes:

Breakfast

Lunch

Transportation

Afternoon workshop

End-of-day reception

When: November 11, 2015, full day

When: November 11, 2015, 2-6 pm

To Register and for Additional Information Regarding Logistics, Content, and Pricing

Check the opt-in box during your online registration at wbf.wobi.com/additional-opportunities or contact WOBI at 212 317 8454 / 866 711 4476 or info.us@wobi.com

Jim Collins

Coffee Break

George Kohlreiser

On Your Feet

BreakSpecial Lunch with Oscar Farinetti, Exclusive to Platinum Pass holders

Adam Grant

Break

Oscar Farinetti

Stephen Ritz

Herminia Ibarra

Mark Bertolini

Coffee Break

On Your Feet

Carolyn Everson

BreakSpecial Lunch with Carolyn Everson, Exclusive to Platinum Pass holders

Richard Branson

Break

Walter Isaacson

Kevin Spacey

9:30

11:00

11:30

12:15

12:30

2:00

3:30

4:00

5:00

9:30

10:30

11:30

11:45

12:30

12:30

2:00

3:00

3:30

4:30

Program Runs 9:30am to 5:30 pm

Thursday, November 12 Friday, November 13

Program Runs 9:30am to 5:45 pm

Agenda is subject to change

Wednesday, November 11, 2015

Future of Work Inspiration Field Trip(limited availability) all dayLeading Through ChangeExecutive Workshop(limited availability) 2-6pm

The marketplace is changing and so must the way you lead change. Join your fellow senior-level executives for a fast-paced working session where you’ll uncover the barriers preventing many of today’s best organizations from successfully navigating through change. Learn how you, as a leader, can help your organization overcome these barriers.

Be the change. This interactive experience will help you uncover the canyons that may be preventing you from executing your strategy through your people. It will also help you to ready yourself to lead your company to success by uncovering the secrets to becoming the Chief Change Officer.

Bridge gaps. We’ll discuss proven methods to engage your employees in the strategy and your change process, using powerful visual images, storytelling, and facilitated conversation to create excitement, buy‐in, and accountability for change.

Lead change. You’ll walk away with a clear direction on how to drive the expected results and outcomes of the change to accelerate organizational success. We’ll arm you with a proven process to lead your team to success and map out your strategy to lead change.

Leading Through Change Executive Workshop

SPECIAL OFFERS AVAILABLE THROUGH AUGUST 27

4th Ring

3rd Ring

2nd Ring

PLATINUM SEATING

ORCHESTRA

STAGE

Choose your seating section

4th Ring $2,590Regular price $2,690

3rd Ring $2,690Regular price $2,790

2nd Ring SOLD OUT!

Orchestra $2,890Regular price $2,990

PLATINUM PASS $3,300

For group rates, contact us at 212 812 9618 or email hxheraj@wobi.com PLATINUM PASS INCLUDES THE FOLLOWING BENEFTIS:

Exclusive 1st Ring seating

Networking lunches with Oscar Farinetti onNovember 12 and Carolyn Everson on November 13

Private high-speed Wi-Fi

Outlets in seating area for convenientdevice charging

Deluxe catering: Breakfasts in themorning and a selection of hors d’oeuvres, beers and fine wines in the afternoon

Dedicated WOBI help desk

WAYS TO REGISTER:

Visit wobi.com/wbf-nyc Call 866 711 4476 / 212 317 8454 Email info.us@wobi.com

HOW CAN YOU ACHIEVE YOUR MARKETING GOALS THROUGH SPONSORSHIP OF THE WORLD BUSINESS FORUM?

We offer custom sponsorship packages tailored to your specific goals. To learn more, contact us at sponsor.us@wobi.com

33 East 33rd Street, Suite 405New York, NY 10016866 711 4476 | 9am - 6pm EST212 317 8454 (if dialing internationally) #WBFNY

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WOBI brings over two decades of experience to the table when it comes to bringing the ideas of the world’s most influential business thought leaders to the global executive community. We are inspired by a conviction that our world has never had a greater need for simple and powerful ideas, constant inspiration and exciting, new visions of the future. We aim to build better businesses for a better world.

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