WAYS THAT I ATTRACTED MY AUDIENCEJack Hudson

The Audience Themselves...•The audience of AMPLIFY Magazine are

mainly all big Indie music fans, aged between 17 and 22.

How Did I attract the Audience?Method 1- Online Survey

• AMPLIFY Magazine is a magazine aimed toward the younger generations, the incredibly technologically orientated individuals, obsessed with their phones and anything electronic.

• So the first place I decided to try and attract my audience was online. The survey/questionnaire was placed onto SurveyMonkey.co.uk, a very popular and easily accessible website. The survey I created included questions which should give me a wider perspective of what the audience would like to see, therefore, providing me with ways of how to attract them.

• The questions I used were very simple and effective, questions such as “What is your preferred genre of music?” and “How often do you listen to your preferred genre of music?”, to get a clearer understanding of what it is the audience wants in particular, and how fanatical they are about music

How Did I attract the Audience?Method 1- Online Survey (continued)

• After completing the survey, I decided that the survey needed some more publicity. So I decided to share the survey onto my Faceb00k, Instagram and Twitter profiles, in a hope that a combined friends/followers number of over 1300 people would hopefully drag more attention to my magazine. I obviously wasn’t expecting anywhere near as 1300 people to fill out my survey, but with sharing the survey out to my followers and friends, it should theoretically increase the number of completled surveys.

• This also appeals to a larger audience, which should make more people want to purchase AMPLIFY Magazine

How Did I attract the Audience?Method 2- Social Media (Facebook)

• As many people know, social media is now incredibly popular, especially with teenagers and young adults, i.e. My target audience age.

• So, therefore, there was no better place for me to try and appeal to the young adults and teenagers than on social media.

• I firstly decided to try and connect with the Indie audience on my Facebook page.

• Facebook is the world’s most popular form of social media, with over 1 billion users worldwide. If my post was to be shared by someone that saw it, anyone across the world could see my post and this will definitely bring in a larger audience.

• I did this because this is my most popular social media. I have over 600 friends on Facebook. This will certainly appeal to some of that 600 as many of them have a very large interest in Indie music. If they’re seeing a new Indie magazine is being released, it will without doubt connect with them

How Did I attract the Audience?Method 2- Social Media (Twitter)

• In addition to using Facebook to try and connect with a larger audience, I decided to use some of my other social media accounts to appeal to more people.

• I searched through my social media accounts, including YouTube, Snapchat and Instagram. But I decided the next most simple and effective form of social media to use would be my Twitter account.

• Twitter is another incredibly popular form of social media, with over 320 million users every month, and over 6000 tweets being sent every second.

• Twitter is a very simple platform to use, and with the advantage of hashtags (e.g #AMPLIFYMag) it is simpler to find something specific than that of Facebook.

• I have over 225 followers on Twitter, and with a lot of them being my friends, I know that AMPLIFY Magazine will appeal to some of them indefinitely.

Audience Feedback•The overall audience feedback from all

three of the websites and social media platforms I used to appeal and connect with the audience was very positive. There was some constructive comments, and also some rather unserious ones, but the feedback was mainly positive.

•The constructive criticism told me

Changes I Made to AMPLIFY Magazine post-feedback

• The constructive criticism told me that my main issue with the magazine was my front cover.

• Most of the comments were about the puff on the page, about the “VIP Courteeners and Blossoms tickets”. The comments mainly said how the puff looked “unfinished” and “unprofessional”.

• One comment in particular, from my 18 year old cousin after seeing my Facebook post, was to make the puff “come together” with the rest of the page, as to her the puff looked “Out of place” and “As if it was just thrown onto the page without thought”.

• So the change I decided to make was to make the puff into another coverline,• I changed the font of the “WIN” text from the red Verdana font into a white

Bebas Neue font with a cyan drop shadow, making it correlate with the rest of the page.

• I then changed the “VIP Courteeners and Blossoms Tickets” from a white colour into the cyan colour scheme, and I furthermore increased the size of the text to make it stand out more.