Waving Our Magic Wands: Harnessing the Power of Design Thinking
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Transcript of Waving Our Magic Wands: Harnessing the Power of Design Thinking
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Waving our Magic Wands Harnessing the Power of Design
Thinking
Upper Midwest Civic Engagement Summit 2014
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Introduction
• Lisa Bates • Susan Erickson
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Design Thinking
• What is it?
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7 Step Design Process
• Accept Situation • Analyze • Define • Ideate • Select • Implement • Evaluate
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Design can be linear
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Or circular
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And should involve feedback
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Or can be a many-branched excursion.
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What’s for dinner?
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7 Step Design Process
• Accept Situation • Analyze • Define • Ideate • Select • Implement • Evaluate
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It’s your turn to be a designer!
What’s for dinner?!
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1. Accept Situation
• State the problem • Agree on the
problem
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2. Analyze
• Communicate • Determine the scope • Agree on
relationships and roles
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3. Define
• Research the context, users • Collect information • Obtain approval
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4. Ideate
• Generate preliminary plans
• Bring in necessary expertise
• Review plans and revise • Begin stakeholder
approval
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5. Select
!
• Finalization of plan • Selecting, estimating
addressing needs • Obtain funding
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6. Implementation
• Prepare for Implementation
• Coordinate the deliveries
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7. Evaluate
• Assess process • Assess outcomes • Identify areas for
improvement
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MAGIC ACTIVITY A Waukon Dessert
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A Waukon Dessert
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A Waukon Dessert
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A Waukon Dessert
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A Waukon Dessert
City officials have asked Iowa State University to help plan its community’s future. Specifically, they have asked that we work with the community to help design the community as an elder friendly place that is seen as a good place to retire. Our current team involves an economist, and interior designer, a sociologist, and architect, and a landscape architect. If you were on the team, what role might you take? So, putting on “design thinking caps” and utilizing your professional experience and academic backgrounds, break into groups and let’s take design thinking for a spin and to help recreate Waukon as “the” place to retire.
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Report back….
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References • Brown, Tim. (2008). Design Thinking: Thinking like a designer can transform
the way you develop products, services, processes-and even strategy. Harvard Business Review, June.
• Brown, Tim and Jocelyn Wyatt. (2010). Design Thinking for Social Innovation. Stanford Social Innovation Review, Winter.
• Rottle, Nancy. (2005). Universal in the Local: Practising the Scholarship of Engagement. Landscape Review, 10 (1&2), 96-102.
• The Universal Traveler, a Soft-Systems guide to: creativity, problem-solving and the process of reaching goals. Don Koberg and Jim Bagnall, 1976.