VICTORIA BOREING

Victoria Boreingworks

Contents03 Willis Entertainment

07 Azul Marinho11 PetSmart Re-Brand

19 LCAD Gift25 swiss air boarding pass

29 nespresso poster33 activism posters

35 huley clothing line

The Challenge

To create a logo for a fictional production company that specialized in action and adventure films.

The Solution

I wanted to create a logo in motion that had a simple color palette and a large presence. I chose the bullet effect to create a logo immediately that would capture audiences.

03

Willis Productions l Sketches

I experimented with several different ideas for the logo including an homage to vintage Hollywood but felt that the bullet effect was the strongest choice.

05

Willis Productions l EXECUTION

The logo can be easily scaled to read at a variety of levels

The Challenge

To create a logo for a fictional Brazilian Restaurant opening in Las Vegas.

The Solution

After researching several different avenues I chose to execute the circle design that was inspired by the umbrella speckled beachs of Rio De Janeiro.

07

Azul marinho l Sketches

One of the approaches I explored for the Azul Marinho logo was the plating effect

used by chefs in luxury restaurants to decorate plates, I explored writing out the

logo with a variety of oils and balsamic.

09

The luxury restaurant will feature blue lighting throughout the restaurant mimicking

the waves of blue hues in the logo. The dot pattern will be used utilized in the light

fi xtures as well as the fabrics,to subtly bring the patrons back to the logo pattern.

Azul marinho l execution

The Challenge

To take a top 500 company and rebrand the stores logo and image based on the research of the stores current demographic and the trends of the market and competition

The Solution

PetSmart wanted to reach a more affluent demographic so I took their logo and pushed it to have more or a refined boutique look. I created a petsmart line of dog food and toys that can be extended beyond their store to its competitors like walmart and target.

11

PetSmart Rebrand l Research

13

PetSmart Rebrand l Sketches & Final

Font: Boton

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Color Palette

15

PetSmart Rebrand l Execution

Simple color blocks and the logo will be used throughout the packaging to

give the brand a minimal and sophisticated look. Employees will update their

uniforms to have a white polos with the PetSmart stitched logo and khakis to

give the store an overall luxury feel.

The Challenge

To create a gift for LCAD to give to its presenters to show the school and students appreciation for their time and knowledge.

The Solution

The work of the LCAD students is so amazing I think it offers the perfect opportunity for students to show appreciation through art and lets presenters feel like they are a part of the Greatness of LCAD. Each book will spotlight the history of lcad and Laguna BEach.

17

LCAD Branded Gift l Sketches

19Each major will be have its own book with a hero graphic as the cover. The

complete series of books can be placed into the LCAD commemorative box with

the LCAD logo die-cut reveling the art of the top book. The spines for the books

will complete the LCAD logo which is revealed in the five-sided box.

LCAD Branded Gift l Execution

Students can show their appreciation by writing a personal message of thanks on

the back of the book being gifted. Each guest will leave with personal memento of

their visit directly from the students they presented to and knowing they are now

a part of “LCAD History”

21

LCAD Branded Gift l Book Spreads

23

LCAD alumni as well as current students work will be featured, showcasing their talents and successes,

new editions can spotlight a new wave of artists.

LCAD Branded Gift l Book Spreads

25

The Challenge

to choose an airline and re-Design their boarding pass.

The Solution

I chose to focus on the mobile boarding pass and an app with unique features for Swiss Air.

swiss air boarding pass re-design l Sketches

27

The app contains features that can be used before the flight begins by customizing your in-flight beverages and dinner to boarding with the mobile boarding pass. Clients can also use the calendar to sync all of their travel plans which are then accompanied by maps and reminders.

swiss air boarding pass re-design

29

The Challenge

To create a connotative and denotative poster with information from an instruction manual from an object of our choice.

The Solution

I chose a Nespresso espresso maker because of the sleek and classic look of the machine and the brightly colored pods.

NESpresso Poster\

31

The Challenge

To create a poster on a controversial issue.

The Solution

I chose to focus on the honor crimes being committed towards islamic women

activism posters

The Challenge

to encourage attendance at an event educatingpeople on prop 35 to end human trafficking.

The Solution

i focused on the title text to make a bold statement to bring viewers in.

33

The Challenge

to create two clothing lines for the hurley surf company.

The Solution

i created a pop line inspired by roy Lichtenstein and a classic line inspired by the 1950s era.

hurley pop l moodboard & Sketches

35

R: hurley pop l l: hurley classic moodboard & sketches

hurley classic

a boreing production