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April 2015

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Problem

The use of scarce water resources for agriculture is a public interest that transcends the boundaries of individual countries and parties

Innovative techniques are essential to tackle this problem

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Mission Waterwatch Cooperative

“Enable all stakeholders in food production with geo-based information technology

to achieve sustainable increase of land and water productivity

to improve food security.”

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By establishing the free for all Global Vegetation database 3.0 -based on geo generated information - agricultural food producers will have global access to relevant, objective andlocal information.

Mission Waterwatch Cooperative

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Based on various high quality sources e.g. on remote sensing data, meteorologic data etc.

Global Vegetation Database 3.0

FREE!

6 – 24 months

Guarantees seamless zoom to other more detailed geographic levels without loss of quality of information

Near real time data for wide variety of applications (weekly updates)

Free & open access to users and value adders. It is easy to use and not-for-profit

Global roll out secures availability of Vegetation data: 6 months after startGlobal coverage: within 2 years

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Current databases Static Heterogenous (National) Difficult to access Subjective Relative (%) Fixed geographic level

Why is the Global Vegetation Database 3.0 Unique?

Global Vegetation Database Dynamic (weekly updated) Homogenous (Global) Easy access + free Objective Quantitative (kg, ml) Flexible (seamless zoom to any

detail)

Current situation Global Vegetation Database

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The Breakthrough

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Public-Private Cooperation

The creation of the Global Vegetation Database is in the interest of all parties who work on solutions for the global food & water challenge.

Its success depends on the participation of science, governments, private sector and civil society to find practical tools and solutions for small holder farmers, larger farms, water boards and all others who on a daily

basis produce food and manage scarce water resources.

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Public-Private Cooperation

The creation of the Global Vegetation Database is in the interest of all parties who work on solutions for the global food & water challenge.

Its success depends on the participation of science, governments, private sector and civil society to find practical tools and solutions for small holder farmers, larger farms, water boards and all others who on a daily

basis produce food and manage scarce water resources.The common interest of all parties is guaranteed in a Public-Private Cooperation in which the innovative strength of each participant is

used to its fullest. A unique alliance can be created in which the expertise of the Netherlands and its partners in the fields of water

management, agriculture and geo-data is used to create a strong navigating tool to help solve one of the world’s most important and

complex problems.

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Output Global Vegetation Database 3.0

WATERe.g.• Evapotranspirati

on• Water stress

VEGETATIONe.g.• Crop yield• Yield deficit

CLIMATEe.g.• Biomass

production• CO2 intake

Open and free access to data food security, water and climate services

Data provision global and sustainable (standards, >10 year time period)

New services for food security, water and climate

Knowledge exchange, capacity building & training

New partnerships and businesses in partner countries and the Netherlands

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Outcome Global Vegetation Database 3.0

Increased employment in service sector, both in partner countries and the Netherlands

Increased agricultural production

Reduced loss of harvests

More efficient use of inputs (seeds, water, nutrients, pesticides)

Valorization of public good (European and other public satellite data)

Acceleration of innovation (in partner countries and the Netherlands), topsector policy

New partnerships (public-private); from aid to trade

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Impact Global Vegetation Database 3.0

A more innovative, sustainable and competitive society

Improved food security Sustainable land and water use (SDG’s)

Increased income in partner countries

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Waterwatch Ecosystem

Revenues from the Waterwatch Investment Fund, Waterwatch Projects and Waterwatch Solutions finance the “Global Vegetation

Database 3.0“

Stakeholders also stimulate innovation, local economic development and facilitate access to markets worldwide

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Example Solutions

Disease Alert App aims to:

Warn farmers if there is a risk of disease for their crops, &Provide the optimal time slot when to and how to act.

This will result into: 1. Reduction of use of

pesticides.2. Increased yield

due to less production loss.

3. Increased efficiency through better planning.

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Founding Fathers & Partners

… and more to come

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Waterwatch Ambassadors

Herman WijffelsEconomist and professor, University of Utrecht

Vincent EvertsEntrepreneur and trendwatcher

Tim van EmmerikPhD Researcher Water Resources, TU Delft

Dirk Jan van den BergPresident of the Executive Board, TU Delft

Ad van der SluijsEntrepreneur and impact investor

Ernst van den EndeManaging Director Plant Sciences Group, Wageningen UR

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www.waterwatchcooperative.com

April 2015