WaterTour

Case Study Region Western Pomerania

Evaluation of economic efficiency of landing stages along rivers the City of Loitz as model project

Der Markt

Task of the case study is to evaluate the possibilities for an economic operation of the landing stage and harbour, respectively resting place in Loitz in order to utilise the existing potentials as optimal as possible.

Operating conceptTourism concept

Mandating an operator

Utilication conceptTask Guidelines

Task

Location Analysis

Target Groups

Malchin

Demmin

Loitz

Anklam

WolgastGreifswald

Jarmen

Baltic Sea

Germany

Usedom

Zinnowitz

Peene

Harbour / Landing Stage

Bivouac / Canoe station

Peene Region

Location analysis

Der Markt Guidelines

Peene - 141,6 km from west to east through Mecklenburg and Western Pomerania

Water tourist estuary: Peene river with Malchiner Lake, Kummerower Lake, Teterower Lake, Peenestrom and Achterwasser to the Baltic Sea

Peene system is connected to Baltic Sea coast estuaries and along the river Oder to the estuaries around Berlin

TaskLocation Analysis

* Source: Törnplaner Atlas Peene, Oder und Usedom

Target Groups

Utilication concept

Location analysis

Guidelines

Peene river system and lakes have a still untouched character with rich flora and fauna

Downward gradient of 28 cm, low flow velocity, low current low degree of difficulty

Partly driving licence free

Depth: 2.5 – 3.0 m

European waterway class IV

No locks, 9 bridges (minimum height 5.00m)

TaskLocation Analysis

Target Groups

Utilication concept

Location analysis

Der Markt

* Source: animare enquiry

Guidelines

Concentration of harbours/resting places in estuary 5–10 km- with mooring capacities from 2 to 52 (Peene river) and 6 to 150 (Peenestrom)- and service infrastructure on very different quality levels

In Loitz: 5 smaller harbours (1 Angler harbour with 50 moorings but only 6-8 for external water tourists, good service infrastructure + 4 other harbours which are not listed as open for tourists)

Concentration of harbours with good service infrastructure around Loitz is rather low – development of harbour Loitz is closing a gap

Water tourists in Loitz area: 5000 p.a. mooring capacity by far not adequate

TaskLocation Analysis

Target Groups

Utilication concept

Der Markt Guidelines

Location Analysis - Planning of harbour of Loitz

TaskLocation Analysis

Target Groups

Touristic OffersUtilication concept

Der Markt Guidelines

Location Analysis - Planning of harbour of Loitz

Location Analysis

Task

Promenade & anchor for passenger boats

Sport boat harbour & berths for houseboats &

motorboats

Caravan place & bivouac for canoeists &

parking

Boat-slip & shore for canoeists

Old railway building: gastronomy & TIC

sanitary

Parking & landing stages

Target Groups

Utilication concept

Target groups

Der Markt Guidelines

Those characteristics make the estuary highly attractive for

Canoeing House boating Motor boating Sailing with low draught ships Angling Passenger ships/ River Cruising Dinghies / rowboats

Touristic Offers

TaskLocation Analysis

Target Groups

Utilication concept

Target groups - Canoeists

* Source: dwif, OIR; FVR: Entwicklungschancen des maritimen Tourismus in Mecklenburg-Vorpommern

Guidelines

Short characteristics: Typical canoeist is: male Between 30-50 years old Mostly as pair, small or larger group en route Bond to estuary because of small hops (20 – 30 km/per day) mooring: 45 % camping sites, 25 %

restaurants, places + towns (not lack of interest, but lack of infrastructure)

Accommodation: Camping sites, waterside resting places,

bivouac places Accommodation close to nature Very little: hotel accommodation

Touristic Offers

TaskLocation Analysis

Target Groups

Utilication concept

Target groups - Canoeists

Der Markt Guidelines

Motives: Experiencing nature and landscape (84%) Recreational value / Distance to everyday life (60%) Experiencing the community (48 %) Exploring the region (45%) To do sports (32%) Positive experience (31%)

Needs: Attractive landscape Little obstacles No motorboat tourism Less frequented waters Good infrastructure and offers (entry and exit area, service,

quality of boats + accessory, briefing and guidance) Resting places close to nature Visitor management and guiding systems for canoe tourists

* Source: dwif, OIR; FVR: Entwicklungschancen des maritimen Tourismus in Mecklenburg-Vorpommern

Touristic Offers

TaskLocation Analysis

Target Groups

Utilication concept

Target groups: canoeists - conclusions

Guidelines

Conclusions for Loitz:

Canoeists rather subordinated target group because- Conflicts with motorboat drivers and cargo shipping- Mixture of caravan site and parking place rather

unsuitable for canoeists, because not a close-to-nature- accommodation

Revenues of this target group from day trips- Good entry and exit facilities as well as parking places- Peene is an estuary with a low degree of difficulty- Still missing: a professional renting agency of canoes directly

at the harbour - Need for attractive day trip offers (f.ex. Beaver tours,

combined bike and canoe tour, comb. passenger ship and canoe tour, Ice Age tour)

Canoeist will be using the harbour mainly to rest, to go to restaurant /café, to re-victual (food, water), to dispose waste and to visit the town centre

Der MarktTaskLocation Analysis

Target Groups

Utilication concept

Target groups - houseboats

Der Markt Guidelines

Short characteristics: Very heterogeneous target group with most

different needs Average age: 53 years (young seniors) Seldom alone, mostly as pair (67%), family

(28%), friends/group (6%) en route Origin: 43% from Brandenburg 56% owners, 33% charterers Mostly distance trips (average 28km/ p.day – 13 days), partly day trips (17%)

Accommodation: 94% on the boat 6% vacation home

* Source: dwif, OIR; FVR: Entwicklungschancen des maritimen Tourismus in Mecklenburg-Vorpommern

Der MarktTaskLocation Analysis

Target Groups

Utilication concept

Target groups - houseboats

Der Markt Guidelines

Motives: Round trip with boat or day activity at vacation spot Privacy and recreation in attractive landscape

Needs: Attractive landscape, clear water, intact nature Charter companies for boats charter Estuary without driving licence obligation Good service, briefing and guidance Shopping facilities, gastronomy and supply

along the route Sights along the route Good landing stages

* Source: dwif, OIR; FVR: Entwicklungschancen des maritimen Tourismus in Mecklenburg-Vorpommern

Der MarktTaskLocation Analysis

Target Groups

Utilication concept

Target groups: houseboat - conclusions

Der Markt Guidelines

Conclusions for Loitz:

Houseboat drivers find good facilities at Loitz harbour - Landing stage for > 12m ships- Town centre and facilities (refuel, water, electricity, tourist

information, gastronomy close by)- Loitz – one of the middle centres along the Peene- Conflicts with cargo shipping

Revenues of this target group from day trips- No charter in Loitz Loitz is day trip target- Peene is an estuary with a low degree of difficulty, but Loitz

not a driving licence free area for parts of the target group Loitz is not interesting

- Need for attractive day trip offers (f.ex. bike tour into near surrounding, sightseeing in town centre, Ice Age tour etc.)

Houseboat drivers will using the harbour mainly for shore leave, accommodation, restaurant /café, to re-victual (food, water), to dispose waste and to visit the town centre

Der MarktTouristic Offers

TaskLocation Analysis

Target Groups

Utilication concept

Utilisation concept

Der Markt GuidelinesDer MarktUtilisation concept

TaskLocation Analysis

Target Groups

Income Income generation from

- berth and service fees, berth fees for river cruise ships and passanger ships

- slip and parking lots- overnight stays at camping site- canoe rental, winter perths- parking lots for recreational vehicles

extra:- gastronomy- shop with angling, boat and camping supply/ regional

products- bicycle rental agency

Expenditures

employees insurances, administration costs, amortisation & fees maintainance of harbour

Product development

Der Markt GuidelinesDer MarktUtilisation concept

TaskLocation Analysis

Target Groups

Product development to attract new target groups

Product moduls- Accomodation, pick up services, gastronomy, guided tours,

transfer services, entrance fees for sights, event & activities, festivals, bicycle rental, boat rental, passanger ship trips, rental of fishing rods, transport of luggage, packed lunch/ picnic baskets etc.

Themes- Beaver, Ice age, Fish, nature, Ornithology, History,

Slavonic times, Hanseatic times, Churches, legends and fairytales

Guidelines

Der Markt

On base of the location analysis including target group analysis + SWOT analysis of harbour / resting place Loitz:

Operational concept

Tourism concept

Guidelines for searching for an operator + negotiations with potential operators

Der MarktTourist Offers

TaskLocation Analyse Guidelines

Target Groups

Utilication concept

Guidelines

Der Markt

Measures to improve the utilisation of the full tourism potential of the estuary Peene

1. Utilisation of maritime tourism potential by expansion of offers

2. Improvement and expansion of infrastructure

3. Development of innovative products for utilisation of market potential in seminal water tourism segments

4. Optimisation of marketing for water tourism offers and the offered infrastructure

Der MarktTourist Offers

TaskLocation Analyse

GuidelinesTarget Groups

Utilication concept

Guidelines

Der Markt

Measures to improve the utilisation of the full tourism potential of the estuary Peene

5. Optimisation of service infrastructure of water tourismfacilities and offer of towns

6. Optimisation and bundling of organisation structures in maritime tourism and maritime business

Der MarktTaskLocation Analyse

GuidelinesTarget Groups

Utilication concept

Thank you for your attention!