We are not a We are not a HA specialistHA specialist

IntegratingIntegrating5 sites into5 sites into

22

Map out the existing site Map out the existing site

architecturesarchitectures

Identify all key stakeholders;Identify all key stakeholders;

internal and externalinternal and external

Create PersonasCreate Personas

Create PersonasCreate Personas

Young professionalImpulse buysIndependentLikes bike riding

StudentCreativeSociableWeb savvyLikes the cinema

Family unitResponsibleFinancially consciousLikes picnics

RetiredPeacefulThoughtful purchasesLikes gardening

Identify their core needsIdentify their core needs

Instant responseEasy processes

Friendly serviceSocial contact

Peace of mindBudget

StabilityReliability

Create a taxonomyCreate a taxonomy• Reflecting the personas needs

Create a taxonomyCreate a taxonomy• Reflecting the personas needs• Information needed to meet those needs

Create a taxonomyCreate a taxonomy• Reflecting the personas needs• Information needed to meet those needs

Wireframe ProcessWireframe Process• Identify the templates needed

Wireframe ProcessWireframe Process• Identify the templates needed• Identify the content needed and apply to the

templates

Wireframe ProcessWireframe Process• Link the pages creating an interactive prototype

Wireframe ProcessWireframe Process• User testing and reviewing until the wireframes

are perfect; fulfilling all the needs from identified personas.

✓

Create a more effective sales Create a more effective sales

and property management site and property management site

with comprehensive property with comprehensive property

search features search features

Self-serviceSelf-service

IdeasIdeas

Intuitive CMSIntuitive CMS