PROBLEM

SOLUTION

PRODUCT

LOCATION Hours of Operation: DC Rocks operates

YEAR ROUND! MONDAY TO THURSDAY

9 am - 9 pm FRIDAY & SATURDAY

9 am - 11 pm SUNDAY

10 am - 9 pm

METRO

DC ROCKS

MARKET DC METRO

POPULATION<5 Miles 608,23025 Miles 4,301,82050 Miles  7,276,711

2,943,683 TARGET MARKET POPULATION WITHIN 100 MILE RADIUS

ADVERTISING

OF REVENUES

15% ESTIMATED OUTREACH

18 Million People

PROMOTION STRATEGY Radio Commercials

Metro/Bus Ads Rock & Ice magazine

RISK

BARRIERS TO ENTRY

COMPETITION

COMPETITIVE ADVANTAGE

FINANCES

ENTRANCE FEE REVENUES $58 Million $46.00

ATTENDANCE 1.3 Million

5 YEAR PROJECTED TOTAL 5 YEAR PROJECTED TOTAL INCLUDING RENTAL FEE

PRO FORMA (In Thousands)

Year 1 Year 2 Year 3 Year 4 Year 5 Cash From Operations 10,948 11,167 11,725 11,960 12,199 Expenditures 9,183 9,257 9,447 9,527 9,608

    Profit 1,765 1,910 2,278 2,433 2,591

BREAKEVEN ATTENDANCE (In Thousands)

Year 1 Year 2 Year 3 Year 4 Year 5 Required Attendance 199 201 207 209 210 Projected Attendance 238 243 260 264 270

-­‐40,000,000  

-­‐30,000,000  

-­‐20,000,000  

-­‐10,000,000  

0  

10,000,000  

20,000,000  

30,000,000  

Year  0    Year  1      Year  2      Year  3      Year  4      Year  5      Year  6      Year  7      Year  8      Year  9      Year  10    

 Year  11    

 Year  12    

 Year  13    

 Year  14    

 Year  15    

 Cash  for  Opera9ons    

 Expenditures    

 Profit  (Loss)    

BREAKEVEN POINT

BREAKEVEN

EXPENSES

32%

6% 15%

5%

4%

11%

10%

Labor

Payroll

Marketing and Advertising

Insurance/Legal

Maintenance/Repairs

Utilities

Other