WELCOME GUIDEHere you will find everything you need to start your business

WATERFORLIFE

Congratulations!You’ve made a great decision to join Rena Ware as an Aqua √ Nano Representative. Through our Opportunity you can help make a difference - in our environment and in the lives of others.

Rena Ware provides you with the support to build your own business so you can grow personally, professionally and financially.

Unlimited opportunity is realized by putting our Company vision into action, “When you help others reach their dreams, you will reach your dreams. ” You help others reach their dreams when you offer them the benefits of our products and a wonderful new lifestyle through our Opportunity.

Please enjoy all that the Rena Ware Opportunity offers you and share it with others.

When you do, you will be on your way to reaching your dreams!

We are pleased to welcome you!

BENJAMIN ZYLSTRAChief Executive Officer

WELCOME TO RENA WARE

2

C O N T E N T S

You are in the right place!

The Rena Ware experience

What’s different?

How to earn

Earnings Plan

Moving Up

Getting Started

Circle of Influence

Starting a succesful business

Sales and Recruiting Resources

Online Resources

Think like an entrepreneur

Rena Ware Code of Ethics

Direct Selling Best Practices

4

5

6

7

8

10

11

12

15

16

18

19

20

22

THE RENA WARE STORYThe people at Rena Ware are as diverse as the world population, but they share a common characteristic – the pursuit of their dreams. For generations Rena Ware has reminded true to our founding principles of honesty, integrity, courage and the Golden Rule. These strong values are as important today as when Dutch immigrant “Pop” Zylstra started the company in Opportunity, Washington, USA in 1941 and named it after his wife, Rena.

Today 4th generation CEO, Ben Zylstra, is leading the way to an even better future by combining the latest technologies with the human touch. Our international reputation and brand recognition means you can represent Rena Ware products with pride and confidence.

The Rena Ware sales philosophy is simple – provide quality products that improve the lives of our customers, present them in the comfort of customers’ homes and back them up with exceptional warranties and service.

Our water filters help to provide a solution to an emerging global environmental problem while providing families with piece of mind and exceptional savings over bottled water.

Welcome Guide 3

A WORTHY CAUSEThe damage caused by plastic water bottles is cause for global concern. Discarded water bottles are polluting our waterways and our oceans. Plastic waste is killing untold amounts of marine life and is entering our food chain with unknown consequences.

But together we can help stop the damage and be a part of the solution to preserve our world for future generations.

Why are people still using single-use plastic water bottles? It is because they don’t know about the damage they are causing. We need more people to help raise awareness.

The best solution is prevention. We can all help prevent more plastic water bottles from entering our waterways, by purchasing the Aqua √ Nano HD Water Filter instead of using single-use bottled water.

You can help spread the word even more by asking people to join our cause and sharing the Aqua √ Nano Opportunity with everyone they know. That is the place to start.

MY RENA WARE ID#

OFFICE CODE

YOU ARE IN THE RIGHT PLACE!

4

Having your own Rena Ware business provides an invaluable

personal growth experience. You will learn about yourself, the

business and a lot about people. Our training and personal

development programs provide you with the personal and

professional skills to maximize your earnings and improve your life.

Not only will you benefit by meeting wonderful people, you will enjoy many other benefits

• Immediate part-time earnings potential.

• Unlimited potential for additional earnings.

• Being rewarded not only on your efforts, but on the efforts of your team.

Plus:

• Satisfaction gained from:

o Helping raise awareness of and being a part of the solution for the world’s plastic pollution problem.

o Improving lives through the Rena Ware’s Opportunity and products.

o Providing families with fresh tasting water at a great value.

• Freedom to be your own boss, set your own hours and balance your family and professional life.

• Travel, recognition, rewards and advancement.

THE RENA WARE EXPERIENCE

Welcome Guide 5

In most companies, you must serve a length of time before being promoted and are often assigned a position and earning level not always in relation to your ability or desires. Rena Ware is not a job, it is your business. You are the boss, and you set the pace. You decide when and how much you will work.

You determine your schedule based on your needs and your family obligations, and your earnings are in direct relationship to your performance. The risk is minimal and the potential benefits and rewards are tremendous.

We offer:

• Flexible schedule

• Inventory - No need for personal purchases

• Low entry fee

• Sales material and technology support

• Customer financing

WHAT’S DIFFERENT?

What will you be doing? SHARE. TEACH. GROW.

You will be sharing our message about the negative environmental impact caused by single-use plastic water bottles while giving families access to fresh tasting water at a great value.

Share the cause

First you can raise awareness of the problem by asking people you know to watch the video, “The Best Solution is Prevention”.

Share the filter

By selling our water filters you will be helping families diminish the ecological footprint of single-use plastic water bottles and their impact on the environment. You can realize excellent earnings simply by showing and selling products.

Share the Opportunity

Some people will believe in the cause and will be interested in representing the filters. Recruit them. Whether they join for the cause or the earnings potential, you will earn bonuses on the sales of your recruits and their recruits.

Teach others to do the same

Build an Organization — developing others is the key to unlimited earnings! When you build a strong team, your leadership abilities, demonstrated by your success in training others to succeed, will qualify you to participate in the lucrative Leader Bonus program. Developing leaders who develop other leaders will contribute greatly to your earnings.

6

With Rena Ware, you are rewarded for your own efforts, and also for the efforts of your team. The secret to making the most out of your Rena Ware business is to develop a good team. There are multiple ways to earn in Rena Ware.

Earn on your personal performance

If you are looking for a little extra money every month to help make ends meet, you can see immediate earnings through your personal sales.

Even better, earn on your team’s performance

You’ll increase your earnings by sharing the Opportunity and recruiting others. You can only do so much by yourself – learn to leverage your time and effort by creating your team. Imagine having many branch offices working for you at the same time - that’s the effect of developing a good team.

Your truly unlimited earnings potential comes from building your own organization

As you progress in your Rena Ware business, you will see that most of your earnings will come from the organization you have built. With Rena Ware, it is even possible to become a Leader and build an organization with only part-time effort. If you truly want to change your life and realize your full potential, become a Leader who creates other Leaders.

You will find the full details of the Earnings Plan in your

Business Guide (Policies and Procedures RW950).

HOW TO EARN

Welcome Guide 7

Executive LeaderHave 3 First Generation Qualified Groups

Benefits

- All the benefits of a Senior Leader.

Plus- A 2-3% Executive Leader Bonus on your 3rd Generation.- A 2% Business Development Fund (BDF) on your 1st Generation.

Your Group

5%-7%

3%-5% 2%-3%

1st GENERATION

2nd GENERATION 3rd GENERATION

+3

Senior LeaderHave 2 First Generation Qualified Groups

Benefits

- All the benefits of a Leader.

Plus- A 3-5% Senior Leader Bonus on your 2nd Generation.

Your Group

5%-7%

3%-5%

1st GENERATION

2nd GENERATION

+2

LeaderHave 1 First Generation Qualified Group

Benefits

- All the benefits of a Team Builder.

Plus- A 5-7% Leader Bonus on the sales of your 1st Generation.1+

Your Group

5%-7%

1st GENERATION

- 20% commission on personal sales.

- 3% Personal Recruiting Bonus on the sales of your personal recruits.

Benefits BenefitsConsultant- 20% commission on personal sales.

- Up to 15% Group Development Bonus on the sales of others in your personal group.

Team BuilderLead a Qualified Group

EARNINGS PLAN

1

3

4

5

2

8

Platinum Executive LeaderHave at least 9 First Generation Qualified Groups and 80,000 total organization points.

Benefits- All the benefits of a Gold Executive Leader (except BDF).Plus- A 1.5% Platinum Elite Leadership Bonus on your entire organization *.And- One share of the Infinity Pool for each first Platinum Executive Leader directly under you.

*Down to the next person with the same title as you

+9

GROUP DEVELOPMENT BONUS (GDB) PROGRAM

Always receive 3% GDB on sales from your personal recruits when they are in your personal group.

A Qualified Group is one that qualifies with 2000 Group Point Volume (GPV) per two week Bonus Period. All Commissions and Bonuses are paid on the assigned Commission Value of Approved Sales. You must qualify for Bonuses by shipping a minimum of 50 points in personal sales per Bonus Period until you become a Silver Executive Leader.

Eligibility for payment and the Team Builder title begins with the 2nd consecutive Bonus Period of achieving 2,000 GPV and 50 PPV in each Bonus Period.

Gold Executive LeaderHave at least 6 First Generation Qualified Groups and 40,000 total organization points.

Benefits- All the benefits of a Silver Executive Leader.

Plus- A 1.5% Gold Elite Leadership Bonus on your entire organization *.

+6

Silver Executive LeaderHave at least 4 First Generation Qualified Groups and 20,000 total organization points.

Benefits- All the benefits of an Executive Leader.

Plus- A 1.5% Silver Elite Leadership Bonus on your entire organization*.

+4

THE SECRET TO HAVE UNLIMITED EARNINGS IS TO BE A LEADER WHO CREATES OTHER LEADERS

6

7

8

GPV Bonus (%)

LEVEL 1 0 - 2,999 3%

LEVEL 2 3,000 - 4,999 6%

LEVEL 3 5,000 - 6,999 9%

LEVEL 4 7,000 - 9,999 12%

LEVEL 5 10,000+ 15%

Welcome Guide 9

MOVING UP

LEVELS OF DEVELOPMENTRena Ware is the place for personal development and advancement. You are recognized each time you reach a new level with a commemorative certificate and pin. As you build your business, you can advance to the following levels:

L E V E L S O F D E V E L O P M E N TStart Here Top Level

RENAwards Program With Rena Ware, you can earn exciting awards and recognition through organization building and sales excellence. Rena Ware rewards your achievements through our comprehensive RENAwards Program that recognizes outstanding personal and group achievements at both the national and international level. Achieve National Awards, and attend National Conventions.

International AwardsAll Rena Ware countries compete on a regional or worldwide basis to earn prestigious international awards.

You can find the details and requirements in your Business Guide (RW950).

T h e re q u i re m e n t s to a c h i e ve t h e s e m i l e s to n e s c a n b e fo u n d i n t h e B u s i n e s s G u i d e ( R W 9 5 0 ) .

TEAM BUILDERCONSULTANT

SEN

IOR

LEA

DER

EXEC

UTI

VE

LEA

DER

SILV

ER E

XEC

UTI

VE

LEA

DER

GO

LD E

XEC

UTI

VE

LEA

DER

PLAT

INU

M E

XEC

UTI

VE

LEA

DER

LEA

DER

10

GETTING STARTED

Get to know your company and products • Review the items in your kit. Watch the Aqua √ Nano HD

sales video.

• Visit our website www.renaware.com, join our Corporate and local Facebook pages and YouTube channel.

• Review the Business Guide (RW950) and Participant’s Training Guide (AQ280). Your trainer will go over these in your Basic Training sessions, but it is a good idea to review them first.

Knowing our story, values and business standards will allow you to get off the ground and develop your business more rapidly.

Go Digital!

• Get the RenaAPP for your smartphone or tablet

• Set up your Personal Rena Ware website

• Set up your Facebook business page

Use these tools to start sharing our cause, product and Opportunity information. Digital technology is a great avenue to stay connected with customers. But remember, personal contact should be your first step.

Go online to Business Center to find help on how to set up your digital presence.

Self-Evaluation on Direct Selling Best Practices

To ensure that you understand the Direct Selling Laws, one of your first steps will be to take the Self-Evaluation on Direct Selling Best Practices (RW32) included in this kit. This will help you to start off on the right foot and conduct your new business in compliance with legal requirements as well as the DSA Code of Ethics.

Use the Direct Selling Best Practice study guide (RW33) section at the end of this guide to help you answer the questions.

1. GET READY

Write down your Rena Ware ID Code and the Office Code of your group. Keep them handy for reference.

Welcome Guide 11

2. LEARN THE SKILLS

Basic Training

Your next step is to attend a complimentary Aqua √ Nano HD Basic Training, as well as other seminars Rena

Ware has developed for you. Make sure you bring this entire kit to class.

If you are eager to get your business going now and want to start your training right away, you will find our Aqua √ Nano HD Video Basic Training, Earnings Plan and Completing Contracts Seminars online at Rena Ware University. Simply use your Participant Training Guide (AQ280) and play the videos.

Go to renaware.com, select your country under Consultant Log-in, enter your User ID (your Rena Ware ID Code) and your Password (provided by the administrative office) and click on the Rena Ware University link, located on the homepage. Note: Some seminars apply to our full line of products.

Remember, with hard work and preparation, great things happen over time!

3. GO!

Circle of Influence

Who do you know who wants to make a difference in our environment and make some extra money at the same time? Think about all the people you know and start a list.

Instructions

Write down as many names as you can think of for each category, starting with friends. Continue with relatives and proceed until you have finished the circle. Use extra sheets as needed.

Check your contacts list on your phone or computer. Don’t forget people you know through text messages, email, Facebook, and other social media sites!

Next assign a priority to each name. This is just to give you the most positive place to start.

A = people who are the most friendly and positive

C = people who are not easy to talk to or are not always so positive

B = everyone else

When you have completed your list, look up the contact information for each person and write it down.

Start Here

Friends

Family

Neighbors

School

Business Owners

Work

Friends of Your Children

Church

Services

OtherGroups

Polítics

Sports and Hobbies

Owners of Rena WareProducts

12

YOU ARE EXCITED ABOUT YOUR NEW BUSINESSNow it’s time to share your excitement with people on your list!

• Contact your priority A people and let them know what you are doing. There are many ways to make contact but one-on-one contact via phone or in-person yields better results.

• If talking to someone in person, be prepared to show the videos on your mobile device with the RenaApp or through the official YouTube Channel. You can also share the videos with the Aqua √ Nano HD DVD included in your Kit.

• Digital methods like email, text message and social media, such as WhatsApp and Facebook are also a great way to share videos or your very own personal Rena Ware website to stay top of mind with customers.

What to say

First, you must tell people who you are and why you have contacted them. Then ask who they know who would like to make some extra money and be part of the solution to harm caused to the environment arising from single-use plastic water bottles.

You: “Hello, this is (your name). I am calling to let you know that I have joined Rena Ware International, a great company. They have developed an amazing water filter that I wanted to talk to you about today. I know that you probably care about the environment as much as I do. Our water filter provides as good and possibly better quality filtered water at a fraction of the cost, than that which is sold in plastic bottles. Using a Rena Ware water filter helps eliminate single-use plastic water bottles that are creating a global crisis. Who do you know who would like to earn extra money sharing the benefits of this cost-saving product while being part of the solution to the global crisis caused by plastic waste?”

Then, wait for their response...

You: “Would you be interested? That’s great! Let’s get together tomorrow so I can tell you more about it… how you will make a difference and how you can make money at the same time.”

If the person sets up the appointment to hear about the product rather than the opportunity, you again establish a rapport and then show them the Aqua √ Nano HD sales video. If you can’t show the video, use the Aqua √ Nano HD Broadside (AQ55) and the Aqua √ Nano HD Brochure (AQ700) and walk your customer through the features and benefits of the filter.

Whether someone wants to join the cause or they just want to be part of the solution by using the Aqua √ Nano HD instead of plastic water bottles, you will want to set up a time with them to tell them more and get them started as either an Aqua √ Nano Representative or user.

Name

Name

Name

Name

Name

Phone

Phone

Phone

Phone

Phone

Email

Email

Email

Email

Email

Comment

Comment

Comment

Comment

Comment

Priority

Priority

Priority

Priority

Priority

Welcome Guide 13

Name

Name

Name

Name

Name

Phone

Phone

Phone

Phone

Phone

Email

Email

Email

Email

Email

Comment

Comment

Comment

Comment

Comment

Priority

Priority

Priority

Priority

Priority

Name

Name

Name

Name

Name

Phone

Phone

Phone

Phone

Phone

Email

Email

Email

Email

Email

Comment

Comment

Comment

Comment

Comment

Priority

Priority

Priority

Priority

Priority

Name

Name

Phone

Phone

Email

Email

Comment

Comment

Priority

Priority

Name

Name

Name

Name

Name

Name

Phone

Phone

Phone

Phone

Phone

Phone

Email

Email

Email

Email

Email

Email

Comment

Comment

Comment

Comment

Comment

Comment

Priority

Priority

Priority

Priority

Priority

Priority

Name

Name

Name

Name

Name

Phone

Phone

Phone

Phone

Phone

Email

Email

Email

Email

Email

Comment

Comment

Comment

Comment

Comment

Priority

Priority

Priority

Priority

Priority

Name

Name

Phone

Phone

Email

Email

Comment

Comment

Priority

Priority

14

Rena ware offers a series of training seminars to help you learn the basic skills of the business as well as leadership courses to help you manage your business and grow your own large organization. Your leader will conduct training seminars on a regular schedule. Be sure to attend these sessions to develop your skills.

• Basic Training – Learn the basics to help you get started; it includes: o Earnings Plan o Completing Contracts

• Aqua √ Nano HD Training – Learn all about the product features and benefits.

• Leadership Training – Learn how to train others and manage your business.

• Personal Development – Learn to develop yourself and your Consultants

into Team Builders and your Team Builders into Leaders.

These vital resources are available 24/7.

Go to Rena Ware University on Business Center for online training materials.

“EVERYONE HAS THE POTENTIAL TO SUCCEED

WITH RENA WARE. DEVELOP THE SKILLS YOU

NEED FOR SUCCESS THROUGH THE RENA WARE

UNIVERSITY TRAINING SEMINARS.”

BRAD RICHPresident of Rena Ware

RENA WARE UNIVERSITY

STARTING A SUCCESSFUL BUSINESS

Welcome Guide 15

The Best Solution is Prevention Many people are unaware of the problems caused by the enormous amount of plastic waste entering our ecosystems. Single-use plastic water bottles are a large contributor to the problem. Use this video to raise awareness of the issue and present the Aqua √ Nano HD as an alternative to get drinking water without the plastic waste.

Aqua √ Nano HD The Aqua √ Nano HD Sales video shows the benefits of our water products in an informative and entertaining way that customers will enjoy watching. It talks about the problems caused by plastic bottle waste and how our line of water filters can help prevent this waste. It also explains the incredible HD technology and details the savings families can achieve by replacing plastic water bottles with a long lasting Aqua √ Nano water filter at home.

Use & Care The Aqua √ Nano HD Use & Care videos help customers to understand

how it works and maintain their water filter model. Digital versions of all of the videos are available from Rena Ware’s official YouTube Channel, the Business Center, the RenaApp for mobile devices, and on Consultant Personal Websites. You can share the videos in person or remotely on YouTube, social media, text messaging, or email.

Aqua √ Nano HD DVD (AQ296)

The Aqua √ Nano HD DVD is an all-in-one DVD which contains several

video resources for the water filter line, all in one place. The DVD includes:

Aqua √ Nano HD Brochure (AQ700)

In addition to the sales video, you can use the Aqua √ Nano HD brochure

with a prospect to sell the product as well as recruit. Use this brochure

to walk a prospect through the Aqua √ Nano HD story to sell the filters. Always stick to the script as you review each page with the customer.

K E Y S A L E S A N D R E C R U I T I N G R E S O U R C E S

Use these tools to pique interest in the features and benefits of the Aqua √ Nano HD and in its environmental responsibility story.

RAISING AWARENESS, GETTING LEADS

16

Aqua √ Nano HD Leaving Piece (AQ645)

You will want to leave this piece with as many people as possible. It provides general information on our water filters and the opportunity to represent the

Aqua √ Nano HD. Use these pieces liberally; they are the ideal seed to grow your business.

Aqua √ Nano HD Broadside (AQ55)

The Broadside is an ideal way to show the different water filter models in a large format. It can be used after showing the sales video to help close the sale.

Aqua √ Nano HD Training

The training is comprised of a Guide (AQ280) for participants and a group of 3 video seminars found on the Aqua √ Nano HD DVD included in your kit. The Earnings Plan, Basic Training and Completing Contracts seminars cover all the basics. You will be able to visualize what is possible for you at Rena Ware and learn how to maximize your income, recruit and sell, and complete sales contracts to submit the orders.

RenaAPP

RenaAPP is the mobile way to share the sales and recruiting materials. You can conduct your business while on the go with the robust Rena Ware mobile app. The app features dynamic brochures with direct access to videos, training seminars, on demand video library, real time alerts, messages, and more.

Download the RenaAPP from the Google Play Store or Apple App Store for a free 30-day trial.

Opportunity International Magazine Opportunity International (printed and digital editions) is our magazine that focuses on you as a Rena Ware businessperson. In it you will find inspiring stories about people who met challenges in their lives and overcame them to reach success with Rena Ware. You will learn more about products, training, receive important business and motivational tips, as well as see photos of other Rena Ware people from around the world.

Welcome Guide 17

BUSINESS CENTERThis is your main hub where you will find the tools you need to stay connected with Rena Ware. You must use a computer, tablet or smart phone with an Internet connection to log on to Business Center. Full details on how to log on can be found in your Business Guide (RW950).

RESOURCE PAGEThe Aqua √ Nano HD Resource Page on Business Center has everything you need to help you share our environmental message, our filters and our Opportunity. There you can find sales and recruiting materials, a variety of sales, recruiting, and use and care videos, leave-in piece and much more.

ONLINE OFFICEFrom Online Office you can submit orders, sign up new recruits, view your earnings statements and generate reports to help you track and grow your business. Tracking your organization’s activity regularly will help you meet your qualification goals each Bonus Period.

AWARDS/RECOGNITION It’s all about you! In AWARDS/RECOGNITION you will find awards standings, Opportunity Magazines and photos of exciting Rena Ware trips.

PROMOTE YOUR BUSINESSYour Rena Ware Personal Website

You’re in control! You can have your own Company approved website to promote your business and the Opportunity to customers, potential recruits, and everyone interested in learning more about Rena Ware. When visitors fill out a form for more information a notification will be sent to you via email so you can communicate with him or her directly.

Rena Ware provides the templates; you update your message, upload your photo and activate your site from Business Center/Online Office. Then you can

share with everyone.

Social Media

Learn how to use social media to promote your business by increasing awareness for people who want to make a difference in our environment or in their own home, earn extra income and even change their lives. Rena Ware provides training for each major social network as well as guidelines for how to interact in an online space. We are happy to guide you through the steps with our entire social media training series located in our Rena Ware University.

Be sure to like our official “Aqua √ Nano HD by Rena Ware” Facebook page and be part of our growing community. Join the conversation about the cause, products and our Opportunity. Use Rena Ware’s YouTube channel to share videos. Subscribe to the RenaBlog for cooking tips and recipes. Social Media is an exciting way to participate in the Rena Ware community and to help your business grow.

To learn how to set up your Facebook page and much more, go online to Web Access, Training

Library, Social Media Series.

ONLINE RESOURCES

18

INTEGRIT Y ABOVE ALL Standards of Doing Business

Rena Ware has a proud tradition of honesty and

integrity in its dealings with customers and its

Representatives. As an Independent Representative

with your own Rena Ware business you are responsible

for upholding this tradition. The customer who

discovers that Rena Ware products are even better

than you said they were will refer other customers to

you indefinitely. Rena Ware products have so many

benefits that they can and should only be sold on

their own merits. Therefore, only official Rena Ware

approved sales, recruiting, and training messages and

materials may be used.

Apart from your selling and recruiting activities you will also need

to manage the business aspects of your new business. Review the

Business Guide (Policies and Procedures RW950) inside this kit for

details on how to run your business.

THINK LIKE AN ENTREPRENEUR

Welcome Guide 19

Remember honesty is always the best policy

1. Be honest in all dealings with Rena Ware and with customers.

2. Conduct activities in compliance with applicable direct sales laws.

3. Identify yourself as a Rena Ware Independent Representative and explain the purpose of your contact to a future customer or Representative. Tell why you are approaching them and what you are selling. Provide your name and contact information as well as the contact information of Rena Ware. In California you must do this immediately after greeting a prospect, before asking any other questions or saying anything else.

Respect others

4. Respect privacy by calling at a time that is convenient for the customer.

5. Promptly deliver any incentive offered to a prospective customer for attending or hosting a sales demonstration.

6. Be truthful with customers in regards to price, quality, value, performance, quantity, warranty, and availability. Do not exaggerate or quote pricing or special offers that do not exist, offer a product for free or claim a price is ‘for today only’ when it is not.

7. Offer a complete description of any warranty.

8. Promptly end a demonstration or presentation at the customer’s request.

Stick to the script9. Use only sales materials produced by Rena Ware. Do not deviate from Rena Ware approved messages

or modify existing materials or create any new sales materials, training materials, PowerPoint presentations, videos or audio CDs/DVDs without the prior consent of Rena Ware.

10. Do not make health claims about aluminum or Teflon® (or any other type of cookware). Making untrue statements against other cookware is unlawful. Rena Ware can be sold by comparison to other types of cookware due to its durability, utility, warranty and other benefits as contained in Company sales materials.

11. Inform the customer that Rena Ware advocates a healthy diet and promotes the benefits of the “water-less” cooking method, which uses less fats and oils and helps preserve the vitamin and mineral content of foods. You may not claim that doctors recommend cooking with surgical stainless steel. Rena Ware does not cure or treat cancer, diabetes or any other disease, and you must not make any such claims.

12. Do not make any representations regarding potential earnings from a Rena Ware business that are not contained in Company materials. No Independent Representative is guaranteed specific earnings.

R E N A WA R E CO D E O F E T H I C S A N D S TA N D A R D S O F D O I N G B U S I N E S S

20

Respect the trademark13. Do not use Rena Ware’s name in any telephone listing (except Leader offices), website, advertisement,

promotion, email address or other publication without the prior written consent from Rena Ware.

In the preparation of contracts14. Complete every blank space in the contract in the presence of the customer. Signing for customers,

regardless of whether or not they give you permission, is prohibited. Any changes to the contract must be made in the presence of the customer and must be initialed by the customer. Do not make any changes to the customer order/installment contract after the customer has signed it.

15 Always give the customer a copy or copies of the signed contract. The contract must be in the same language in which the presentation was given. All copies of the contract must be identical. Safeguard all private customer information from unauthorized use.

16. Indicate the duration of any cancellation period (where provided by law) on the contract and orally explain to the customer.

17. Turn in all funds collected from the customer and indicate them on the contract.

Direct Selling Association (DSA)

Rena Ware is an active member of the Direct Selling Association and adheres to its high ethical standards. As a salesperson involved in Direct Sales, you have certain responsibilities to uphold which can be found in the DSA Code of Ethics at www.dsa.org, along with the process to file a complaint.

The DSA Code of Ethics includes:

Rena Ware, as a member of the Direct Selling Association, is required to comply with the DSA Code of Ethics. As such, you as the direct seller are required to comply with the DSA Code of Ethics as it relates to consumers.

In all interactions a salesperson must:

• Contact customers at a convenient time.

• Provide accurate information on products and services.

• Provide company and salesperson contact information.

• Protect customer privacy.

• Ensure product and earnings claims are clearly documented and defined, and substantiated by competent and reliable evidence.

• Respect a customer’s wish to end a demonstration or sales interaction.

Welcome Guide 21

Cookware 1. Rena Ware advocates a healthy diet and promotes the benefits of the “water-less” cooking method that uses less fats and

oils and preserves the vitamin and mineral content of foods. You may not claim that the materials used to produce Rena Ware are more healthful, safer, or less hazardous than other cookware made from other materials, nor claim that simply using Rena Ware will help to cure disease or make people healthy.

2. You may not state or imply that cookware other than Rena Ware will release contaminants, including but not limited to rust, bacteria, plastic, gases, petroleum by-products, aluminum, Teflon, or any other metals or metal pieces, into foods.

3. You may not state or imply that other cookware is made from recycled tires. This is not true and making such false representations is illegal.

4. It is not true or permissible to state that using Rena Ware cookware will save money on food. Rena Ware can save your customers money over time for the following reasons only:

• Rena Ware cookware is guaranteed for life, saving money when compared with less durable cookware. • “Water-less” cooking using low temperatures saves energy.

5. Rena Ware advocates a healthy diet and promotes the benefits of the “water-less” cooking method that uses less fats and oils and preserves the vitamin and mineral content of foods. Cooking with Rena Ware does not remove hormones from meat or poultry, and you must not make any such claims.

6. You may not state or imply that eating foods made using Rena Ware cookware will remove contaminants from the body. 7. It is not true or permissible to link the use of aluminum utensils to Alzheimer’s disease. The notion that there is a connection

between aluminum and Alzheimer’s has been generally discredited in the scientific community and it is the strict policy of the Company that no reference to aluminum and any disease be made in connection with the sale of Rena Ware.

8. You may not say that Rena Ware is made from “surgical” stainless steel, nor can you say that doctors recommend cooking with stainless steel utensils.

9. Using Rena Ware cookware does not cure or treat cancer, diabetes or any other disease, and you must not make any such claims.

10. It is not true or permissible to say Teflon® (or other non-stick materials) can cause lead poisoning or other diseases. The idea that there is a connection between non-stick materials and disease has been generally discredited in the scientific community. It is the strict policy of the Company that no reference to non-stick materials and any disease be made in connection with the sale of Rena Ware cookware.

Water Filters11. In connection with the sale of water filters, performing any “test” on the customer’s tap water is prohibited. It is not part

of the approved Rena Ware water filter sales demonstration. 12. Rena Ware water filters are effective at removing chlorine, sediment, lead, and cysts from water. You may not state or imply

that municipally treated tap water is unsafe to drink. Further, you must not state or imply that contaminants removed by a Rena Ware water filter are present in the customer’s tap water.

13. Many people do not like how tap water tastes due to chlorine added in the treatment process and choose to drink filtered or bottled water. Rena Ware filters are effective at removing chlorine. You may not state or imply that chlorine added in the treatment of municipally treated tap water makes the water unsafe to drink.

Appointments and Presentations14. When approaching a potential customer to book an appointment, you must tell them who you are, why you are

approaching them, and what products you are selling. You must not imply that the only purpose of the contact is to solicit a potential customer’s opinion or to conduct a survey.

14 a. In California, immediately after greeting a prospective customer and before saying anything else, you must identify yourself, state that you represent Rena Ware, and explain that the purpose of your contact is to make a Rena Ware presentation.

U.S.A.

Direct Selling Best Practices

22

(STUDY GUIDE RW33)

15. You may not offer repair or maintenance services to a customer solely as a pretext to making a sales or recruiting presentation. Any service that is offered must be provided.

16. Use only sales materials produced by Rena Ware. Limit product warranty and performance claims to information contained therein. Do not supplement Company provided sales, recruiting, or product materials with information from any other source. Do not create your own sales materials or use information you find on the Internet, television, or other media.

17. The hours when door knocking is permitted varies by state, county, and city; you must check the ordinance for the neighborhood you are visiting.

18. Rena Ware cookware sets are warranted for the lifetime of the original purchase against defects in materials and workmanship, other Rena Ware products have warranties ranging from one to ten years. Some stainless steel items including some stove top single ply items are not guaranteed for life. You must refer to the Product Brochure included in your sales kit to be sure that you explain the proper warranty information to your customers.

Pricing and Special Offers19. Federal and state laws prohibit the exaggeration of prices for the purpose of misleading the customer to think that they

are getting a special price when they are not. This includes saying: that the price has been discounted when it has not; that an item is being given for free when it is really included in the normal price; or claiming that a price is for “today only” when it is not. You are permitted to explain the regular price and the value of true limited time offers as made by the Company from time to time.

20. When offering a gift in exchange for hosting or participating in a sales presentation you must explain up front any conditions that the prospective customer must meet in order to receive the gift. Any incentive offered solely for hosting an in-home sales demonstration must be given immediately upon arrival at the customer’s home.

21. You cannot promise the customer that they will receive a discount or other benefit only if someone they refer to you also purchases Rena Ware products. The complete offer must be reflected in the contract signed by the customer. The price the customer must pay, and the goods they will receive cannot depend on a future sale or event.

• It is permitted to offer someone a gift for hosting a party where the receipt of the gift is dependent on the amount of sales and/or bookings at the party. You must fully explain that the gift is dependent on the amount of sales and/or bookings at the party.

Contract Preparation22. When writing an order, you must advise the customer of the three-day cancellation policy orally, at the time of signing the

contract or before, and have the customer initial the contract to indicate that you did advise them. 23. By law, after signing an order, you must give your customer two copies of the contract with the cancellation date clearly

written in.24. The written customer order must be in the same language that the presentation was given. For example if the sales

presentation was given in Spanish, the contract must be in Spanish. 25. If you make a mistake on the contract, you cannot correct your copy later and send it in to the Home Office for processing.

The copies left with the customer must be identical to the contract submitted to the Rena Ware.Recruiting 26. When recruiting you must not tell or promise a recruit that they will earn a specific amount of money per week, or month

if they join Rena Ware. You should explain how the compensation plan works and how they will be rewarded for their efforts. Nobody is promised a specific level of earnings. It is illegal to make false earnings claims when recruiting.

27. It is not permissible to advertise for employment opportunities for marketing or other positions when you are recruiting commissioned Independent Consultants. It is illegal to entice someone to come to a recruiting interview on false pretences.

Referrals28. When requesting referrals from anyone, you must disclose in advance that those referrals may be contacted for sales or

recruiting purposes.

Welcome Guide 23

W AT E R F I LT E R S W I T H A G L O B A L M I S S I O N

AQ949 U.S.A. (NO-CAL) 2949.N1.0716

| Home Office U.S.A. (425) 881.6171

| © 2016 R.W.I.

renaware.com