WATCH PARTY - The Climate Reality Project · WATCH PARTY TOOLKIT | 3 ELEVEN 1) Determine the time...

WATCH PARTY TOOLKIT | 1

WATCH PARTY TOOLKIT


DEAR CLIMATE REALITY SUPPORTER,

What if we told you that the most important thing you could do for the planet this year was host a great party?

We’re serious. (But that doesn’t mean it shouldn’t be fun.)

On December 5—6, we’re presenting the global broadcast event 24 Hours of Reality: The Road Forward. Hosted by former Vice President Al Gore and featuring an all-star lineup of celebrated thought leaders, political icons, artists, scientists, and more, The Road Forward will bring the world together to celebrate the success of the Paris Agreement and keep the pressure on our leaders to keep the progress going.

It’s going to be big. Planet-sized big. And you can help make it the event of the year.

For 24 hours, we’ll travel to 24 countries with critical roles in the fight against climate change. Each hour, we’ll put the spotlight on the challenges one country faces and share stories of how citizens, scientists, entrepreneurs, and local leaders are creating practical solutions that work. Whether you’re watching in New York or New Delhi – or anywhere in between – we’ll share what the Paris Agreement means for you and the next step on the road forward.

Here’s where you come in. Throughout the broadcast, we’ll be calling on citizens around the world to call on their leaders to take action on their Paris Agreement commitments. The more people who participate, the more powerful we’ll be. By inviting your friends, family members, neighbors, and colleagues to join you in watching The Road Forward and taking action, you can ensure they get the message loud and clear and ensure your president, prime minister, or other officials keep their promise to act on climate.

So thank you, from all of us at Climate Reality. This toolkit includes everything you’ll need to organize an event for 24 Hours of Reality: The Road Forward. It’s our chance to make a difference. Our chance to ensure we press forward with the right action to tackle the greatest challenge of our lifetime. We’re excited to have you with us for this historic day.

Thanks for all you do,The Climate Reality Team


ELEVEN1) Determine the time and place. 4

2) Make a recruitment plan. 5

3) Plan an event agenda. 10

4) Plan food, drinks, decorations, and other event supplies. 10

5) Make your event as sustainable as possible. 11

6) Determine and test your technology. 12

7) Remind your RSVPed guests. (see sample reminder email on page 11). 12

8) Make sure everyone takes action. 14

9) Be part of the broadcast! 15

10) Enjoy your event! 17

11) Follow up with your attendees within three days. 17

BONUS: If you are a Climate Reality Leader, report your Act of Leadership. 18

EASY STEPS TO HOSTING A WATCH PARTY


ONE DETERMINE THE TIME AND PLACE.Decide what time during 24 Hours of Reality you’d like to tune into the broadcast. Once you know when you’d like to host your party, secure an event space. An event space can be as simple as your living room, a local bar or restaurant, a place of worship, or town square. Be sure to check to see if you need permits/reservations!

Please check the start time for each hour-long segment in the table below to help determine when to schedule your watch party. We’ve included both the local start time for each segment, as well as the time it will air in New York City (our broadcast headquarters).


TWO MAKE A RECRUITMENT PLAN.A recruitment plan doesn’t need to be complicated! Simply:

• Set a goal for the size of your watch party.• Invite your family, friends, colleagues, neighbors and local community groups.• Track your RSVPs.

When setting your goal, keep in mind the capacity of your event space. If you’re aiming high, remember to plan for plenty of outreach.

Outreach can include many methods such as:

• Personal calls, texts, emails, and in-person invitations to friends and family• An open event on Facebook inviting your entire friend list and asking other

attendees to invite theirs• Calls and e-mails to local community groups• Fliers in public places like community boards, coffee shops, and places of worship

Be sure to determine a method for tracking your RSVPs too. You can use an online RSVP tool or form (like EventBrite or a Google form), a spreadsheet you maintain yourself, or even a good old-fashioned pen and paper list.

SAMPLE RECRUITMENT PLAN

Goal for watch party attendees: 40 peopleCalls, texts, and e-mail to friends & family: 20 peopleFacebook event recruitment: five peopleCalls and email to local community groups: 10 peopleFliers: five peopleRSVP tracking via Facebook event page


SAMPLE PERSONAL EMAIL

Dear [Their Name],

As you may know, an organization that’s become very important to me is The Climate Reality Project, which was founded by former US Vice President Al Gore to empower people everywhere to act on climate change and create a healthy future for our planet. On December 5—6, Climate Reality is presenting 24 Hours of Reality: The Road Forward, a global day of action and music to address climate change. I’m hosting a special event as part of this historic day and I want you to join me.

I’m hosting a viewing party and inviting people who – just like you – are concerned about climate change to watch a segment of the program with me and join millions worldwide in urging our leaders to press forward on the climate fight.

This year’s broadcast comes at a critical time for our climate, one year after world leaders came together in Paris to create a momentous global agreement to reduce greenhouse gas emissions. After this breakthrough, it’s up to people like us to stand together and demand our leaders follow through on their commitments to ensuring a sustainable future for our planet.

Plus, it’s just going to be a great program and a lot of fun to watch together. Each hour travels to one of the 24 countries critical to stopping climate change. Vice President Gore will host and share stories of challenges and progress from each of these nations. He’ll also talk to influential artists, scientists, thought leaders, and policy makers about the exciting developments in clean energy and other areas they’re seeing and what comes next for the climate movement.

EVENT DETAILS: When: [Date and time] Where: [Location] RSVP: [Include the link to RSVP to your event online]Please RSVP by [insert date]. If we come together to speak with one voice, our leaders will have to listen. Thanks in advance for joining me to help create a better world.

Hope to see you there!

[Your Name]


SAMPLE EMAIL TO COMMUNITY GROUP

Dear [group name],

I am writing to you on behalf of The Climate Reality Project [as a Climate Reality Leader], an organization founded by former US Vice President Al Gore to empower people everywhere to act on climate change and create a healthy future for our planet. On December 5—6, Climate Reality is presenting 24 Hours of Reality: The Road Forward, a global day of action and music to address climate change.

I’m hosting a special watch party as part of this historic day and inviting organizations like yours that are committed to a safe and sustainable future for the planet to [co-host/sponsor/partner/watch] the program and join millions worldwide in urging our leaders to press forward on the climate fight.

I would be tremendously honored and excited to have you support this event any way you could. Could you please share this invitation with your networks and consider attending yourself?

This year’s broadcast comes at a critical time for our climate, one year after world leaders came together in Paris to create a momentous global agreement to reduce greenhouse gas emissions. After this breakthrough, it’s up to people like us to stand together and demand our leaders follow through on their commitments to ensuring a sustainable future for our planet.

Plus, it’s just going to be a great program and a lot of fun to watch together. Each hour travels to one of the 24 countries critical to stopping climate change. Vice President Gore will host and share stories of challenges and progress from each of these nations. He’ll also talk to influential artists, scientists, thought leaders, and policy makers about the exciting developments in clean energy and other areas they’re seeing and what comes next for the climate movement.

EVENT DETAILS: When: [Date and time] Where: [Location] RSVP: [Include the link to RSVP to your event online]Please RSVP by [insert date]. If we come together to speak with one voice, our leaders will have to listen. Thanks in advance for joining me to help create a better world.

Hope to see you there, and thank you for helping me spread the word!

[Your Name]


SAMPLE PHONE CALL SCRIPT

Hi [Their Name],

My name is [Your Name] and I’m a Climate Reality Leader with The Climate Reality Project, an organization founded by former US Vice President Al Gore to empower people everywhere to act on climate change and ensure a healthy future for our planet.

I’m calling because I’m hosting a party on December [5 OR 6] as part of Climate Reality’s global day of action on climate change, 24 Hours of Reality: The Road Forward. It’s going to be an incredible event and I’d like to invite you to join me.

What makes this such a special event is that right now, people like you and I have the power to make a real impact on the future of our planet. As you might know, last year world leaders met in Paris and created a historic global climate agreement. It is now up to these leaders to push forward and make their commitments a reality. The broadcast of 24 Hours of Reality is bringing millions of people together all around the world to send a clear message to our leaders and make sure they stick to these commitments. I’ll be adding my voice and I’d love for you to join me.

Would you like to come to [your location] and watch the event with me? We’ll be watching the broadcast, learning about the challenges and progress faced by nations around the world, and talking about the exciting developments in clean energy and other areas that are bringing the world to a turning point on climate change. [If there will be food, mention this here.]

• If yes, share EVENT DETAILS: When: [Date and time] Where: [Location] Thank you! I look forward to seeing you at my watch party

• If no, no problem! Would you mind telling your friends?

Thank you! Goodbye.

SAMPLE FLYER NEXT PAGE


THREE MAKE AN EVENT AGENDA.

FOUR

Follow or customize the sample below! INTRODUCTION – 10 mins: Allow participants to introduce themselves. Introduce yourself [as a Climate Reality Leader, if applicable], explain the mission of The Climate Reality Project, and what 24 Hours of Reality hopes to accomplish.

VIEW – 1 hour: Watch the live stream of 24 Hours of Reality.

DISCUSSION – 15 mins: Lead a discussion with the group about the segment that was just viewed. If you are a trained Climate Reality Leader, consider doing an abbreviated presentation.

CALL TO ACTION – 20 mins: Ask each guest to take action and tell world leaders to commit to support climate solutions.

PLAN FOOD, DRINKS, DECORATIONS, AND OTHER EVENT SUPPLIES.

Once you have an idea of how many people are going to come to your party, decide what other supplies you need for the event, including food and drink if you’d like to provide this. Consider making your event a potluck or contacting local restaurants or stores for donations. Decide if you would like to decorate your event space.

https://www.climaterealityproject.org/pledge?utm_source=WPtoolkit&utm_campaign=24Hours



FIVE MAKE YOUR EVENT AS SUSTAINABLE AS POSSIBLE.

There are three broad questions to consider:

Who’s coming and how?

• Going Digital - There are several online event marketing resources and social media tools to help publicize your event without the need for printing materials. The flyer included above, for instance, can be sent or posted online instead of being printed.

• Transport Footprint – If it’s an option, try to plan your party in an easily accessible, central location with public transport access. If available, be sure to provide your guests with information about ways to carpool, bike or use public transit to travel to your event.

Will there be snacks?

• Refreshments – If you’re providing snacks, there are lots of options for organic, fair trade and locally-sourced items. Going vegetarian also helps to reduce the impact of the event.

• Minimizing Waste - It is also cost-effective to purchase snack items in bulk to serve to your guests in large serving dishes vs. individually-packaged snack items.

• Water – Providing pitchers of water and glasses helps avoid the sale, transportation or distribution of plastic water bottles.

• Serviceware – You may be able to use dishes and silverware to reduce the need to use disposable serviceware items. If you have a large group and disposable items are the only option, look for compostable plates, utensils, and other disposables.

What goes where?

• Waste Diversion – Depending on the size of your party, you can capture and divert as much waste from landfills as possible by using three-bin stations for recycling, compost, and landfill items.


SIX DETERMINE AND TEST YOUR TECHNOLOGY.

REMIND YOUR RSVPED GUESTS.SEVENEveryone has busy schedules and it’s easy to forget things when caught up in the intricacies of everyday life. Reminding guests of your event the week before and especially day before is always important. This can take the form of an email, text, phone call, or even a Facebook post, but whatever you feel works best as a reminder will work!

Confirming over the phone makes it much more likely people will come, even if they already RSVPed. Confirmation calls are also a good chance for you to answer any of your guests’ questions, give them a clearer idea of what you will be doing, and get them excited about the event.

Whether you are planning to livestream the broadcast from www.24hoursofreality.org or tune into a locally aired broadcast, be sure to make sure your technology works at your event venue. For information on local broadcasts, check your local listings.

SAMPLE CONFIRMATION TEXT

Hi there. I want to remind you about my 24 Hours of Reality watch party on [date & time] at [location]. I hope you’ll join us and add your voice to our call for world leaders to stick to their commitments in the Paris Agreement. Will I see you there?


SAMPLE CONFIRMATION EMAIL

Dear [Their Name],

Thank you for RSVPing to attend my watch party! We’re coming together to watch and join The Climate Reality Project’s global day of action and music, 24 Hours of Reality: The Road Forward. I’ll be streaming the event on [date of your watch party] at [watch party location].

It’s going to be a great program. Each hour, former US Vice President Al Gore will highlight one of the top 24 CO2 emitting nations on the planet. He’ll share stories of challenges and progress from each of these nations and talk to influential artists, scientists, thought leaders, and policy makers about the exciting developments in clean energy and other areas that are bringing us to a global turning point on climate change. We’ll tune in for a segment of the broadcast, and then talk about how we can make our voices heard.

This year’s broadcast comes at a critical time for our climate, one year after world leaders came together in Paris to create a momentous global agreement to reduce greenhouse gas emissions. After this breakthrough, it’s up to people like us to stand together and demand that our leaders follow through on their commitments to ensuring a sustainable future for our planet.

I look forward to seeing you there! Please respond to confirm [if you have food, so I can be sure there is enough food for you!] [if no food, so I can plan accordingly!].

Thanks,

[Your Name]


SAMPLE CONFIRMATION PHONE SCRIPT

Hi [Their Name],

I’m calling to remind you about my watch party next [date & time] at [location].We’ll be tuning into a segment of The Climate Reality Project’s global day of action and music, 24 Hours of Reality: The Road Forward.

This year’s broadcast comes at a critical time for our climate, one year after world leaders came together in Paris to create a momentous global agreement to reduce greenhouse gas emissions. I’m so glad you are joining us at this pivotal time to speak up and demand that world leaders stick to their commitments to ensure a healthy future for the planet.

See you on [date] at [location], and please bring a friend with you!

Thanks, goodbye!

EIGHTMAKE SURE EVERYONE TAKES ACTION.

Invite everyone to take action and tell world leaders to commit to support climate solutions.





NINE BE PART OF THE BROADCAST!

You can share your watch party with the world using the power of social media, including Facebook Live and Twitter Periscope.

Some social media posts will be featured during the broadcast. Remember to tag all of your posts with #24HoursOfReality and/or #TheRoadForward so we can see them.

Periscope and Facebook Live are very similar, but have been created for different social media channels. Both allow you to use your phone and stream an event in real time, as long as you have a strong internet connection.

How to Use Periscope:

1. Make sure you’re connected to the internet. Then, download the free Periscope app and sign in with Twitter or your phone number. You may have to quickly set up an account.

2. Click the icon on the bottom of the app that looks like a camera (second from the right) and enable your camera, microphone, and location (don’t worry, you can choose to hide your location before any broadcast).

3. Then, you’ll be prompted with a screen that says, “What are you seeing now?” Briefly describe your event and be sure to use #24HoursofReality and #TheRoadForward. Make sure the audience is set to “public.”

4. Then, click “Start Broadcast.” You can start with saying something like, “Hi everyone, we’re joining you from [your location] and we’re about to start watching 24 Hours of Reality!” You can also talk about the people in the room and why this event is so important to you.

How to Use Facebook Live:

1. Make sure you’re connected to the internet. Then, open your Facebook app and press the “Live” button on the top left side of the homepage.

2. Facebook will ask you to describe your video. Write a quick post about your event and be sure to use #24HoursOfReality and #TheRoadForward. Make sure the audience (under your name) is set to “public.”


3. Then, press “Go Live.” People who follow you on Facebook will get a notification that you’re streaming a live video. You can start with saying something like, “Hi everyone, we’re joining you from [your location] and we’re about to start watching 24 Hours of Reality!” You can also talk about the people in the room and why this event is so important to you.

Send us reactions, questions, and photos via social media:

Share your thoughts and questions on climate change with the world and our leaders by using the hashtags #24HoursOfReality and #TheRoadForward on Twitter, Facebook, Instagram, Google+, and Flickr.

Here are some ideas on what to post:

• Leading up to the event, share why 24 Hours of Reality and climate change matter to you.

• Ask the people attending your event to to post on their social networks about 24 Hours of Reality and your party.

• Take a selfie with a sign that shares why you’re hosting your event.

• Take a group photo with everyone who’s tuning in with you.

We look forward to seeing your watch party, hearing your reactions, and having you as part of the global community that’s coming together for 24 Hours of Reality: The Road Forward.


ELEVEN FOLLOW UP WITH YOUR ATTENDEES WITHIN THREE DAYS.

After your watch party, sending out thank-you messages to attendees within three days will make everyone feel good about attending, encourage support for future events, and inspire further action on climate change. This is also a great way to get feedback on the event so the next one you host can be even better! Again, phone calls, emails, Facebook posts, and texts are all great ways to communicate your gratitude.

You can show them exactly what to do by asking them to take action and tell world leaders to commit to support climate solutions as we talked about during the party. It’s an easy way to let our leaders know we want to see them act on climate change and are behind them all the way. It’s how we build a movement to win. And I can tell you that, thanks to people like you, we are winning.

TEN ENJOY YOUR EVENT!While discussions regarding climate change and other related issues are generally serious by nature it is important to make sure that everyone — including yourself — has a great time at your party!




SAMPLE FOLLOW UP EMAIL

Dear [Their Name],

Thank you for attending my 24 Hours of Reality watch party and for adding your voice to the global chorus urging world leaders to act on climate change.

Together, we’ll ensure our leaders keep working to expand clean energy, cut emissions, and stop climate change.

Like we discussed at the party, part of how we do this is by talking to our family members, friends, and neighbors and asking them to take action too. It may not be easy at first, but you’d be surprised how many people care about climate change like you do and want to do something to make a real difference.

You can show them exactly what to do by asking them to add their names to Reality Pledge we talked about during the party. It’s an easy way to let our leaders know we want to see them act on climate change and are behind them all the way. It’s how we build a movement to win. And I can tell you that, thanks to people like you, we are winning.

In solidarity,[Your Name]


BONUS IF YOU ARE A CLIMATE REALITY LEADER, REPORT YOUR ACT OF LEADERSHIP.

Now that you’ve hosted a successful watch party, pat yourself on the back! You should let other activists know by reporting this as an Act of Leadership on the Reality Hub. One watch party in your town is fantastic, but hundreds of watch parties across the world sends an even more powerful message to our leaders.

Instructions:

1. Go to your dashboard in the Reality Hub and click on “New Act of Leadership”

2. Select “Organize an Event” for the category.

3. This event is associated with The Climate Reality Project, so please check that box.

4. In the summary please indicate that this was a watch party.

5. Great job! Thank you for hosting and for telling us about it!

6. If your attendees are also Climate Reality Leaders, please encourage them to log their attendance as an Act of Leadership too! The category for them would be “Attended an Event.”

WATCH PARTY - The Climate Reality Project · WATCH PARTY TOOLKIT | 3 ELEVEN 1) Determine the time...

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