Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets...
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Transcript of Waste less time on the web Develop healthier habits Be punctual, more often Stay within your budgets...
• Waste less time on the web
• Develop healthier habits
• Be punctual, more often
• Stay within your budgets
• Increase your motivation
Netflix, Facebook
Workouts, Sleep, Steps and Calories
Unexpected Traffic, Reminders
Weekly spending limit
Social, Negative Messaging
PRODUCT OVERVIEW
1.
2.
2.
3.
Login Indicate preferences once, come back whenever
Quantify, List and EnableSLIDERSQUESTIONS
How many hours would you like to workout in a week? Quantify
How many minutes early to events would you like to be? Quantify
How much would you like to spend in a week? Quantify
Which websites reduce your productivity? List facebook.com, netflix.com, reddit.com
Would you like to enable Google Maps Enable
OFF
ONBOARDING
Location Calendar
Health Money
FEATURES
How many minutes early to events would you like to be?
From Preferences:
ScoldMe: 1hr 10 min prior to “Coffee with Investor”
ACTION POINT
In a week, how many times would you like to workout?
From Preferences:
ScoldMe: If it has been more than 3.5 days since I last visited the gym
OUTLIER
NOTIFICATIONS
User downloads
ScoldMe for free
User sees value in the
app
Pays for Premium
Features to capture more
value
FREEMIUM MODEL
COMPETITION
COMPETITION
Operations Plan
CEO
VP of Marketing
VP of Software
Developer
VP Finance
CORPORATE STRUCTURE
DEVELOPMENT
iOs and OS XObjective-C & Cocoa Touch
AndroidJava
WebsiteHTML 5, CSS,
Angular JS
API INTEGRATION
API track data from
other applications
User preferences on ScoldMe
Timely and relevant
productivity notification
IP Protection
Year 0 Year 1 Year 2
Hire OS develop
er
Deploy website and begin marketing campaign
Release iOS and OS X
apps
OPERATIONS TIMELINE
INTELLECTUAL PROPERTY
Prevents partners (Google, Facebook, etc) from copying idea
Patents ScoldMe’s software and defends from imitators
Protects the ScoldMe brand name
NDA
Copyright
Trade-mark
Rent a space at Cortex
Hire Android developer
Year 0 Year 1 Year 2
Hire OS develop
er
Deploy website and begin marketing campaign
Release iOS and OS X
apps
IP Protection
OPERATIONS TIMELINE
Release Android
and Windows
apps
LOOKING FORWARD
Hire graphic designers
Increase server bandwidth
Seek corporate partners
Marketing Plan
• College students and young adults
• Ages 14-30• 77 million people• $200 billion annual
spending power
TARGET MARKET
• Facebook marketing campaign• Using FBM and HubSpot
• Campus Ambassador Program• $5 per premium download
AWARENESS
DESIRE
ACTION
LOYALTY
• Experiential Marketing Campaign• Promotional gift to download app
• Frequent product updates• Loyal users as beta testers
MARKETING FUNNEL
• Facebook marketing campaign• Using FBM and HubSpot
• Campus Ambassador Program• $5 per premium download
AWARENESS
DESIRE
ACTION
LOYALTY
• Experiential Marketing Campaign• Promotional gift to download app
• Frequent product updates• Loyal users as beta testers
MARKETING FUNNEL
AWARENESS
DESIRE
ACTION
LOYALTY
FACEBOOK ADVERTISEMENTS
• Facebook marketing campaign• Using FBM and HubSpot
• Campus Ambassador Program• $5 per premium download
AWARENESS
DESIRE
ACTION
LOYALTY
• Experiential Marketing Campaign• Promotional gift to download app
• Frequent product updates• Loyal users as beta testers
MARKETING FUNNEL
AWARENESS
DESIRE
ACTION
LOYALTY
• Facebook marketing campaign• Using FBM and HubSpot
• Campus Ambassador Program• $5 per premium download
AWARENESS
DESIRE
ACTION
LOYALTY
• Experiential Marketing Campaign• Promotional gift to download app
• Frequent product updates• Loyal users as beta testers
MARKETING FUNNEL
AWARENESS
DESIRE
ACTION
LOYALTY
EXPERIENTIAL MARKETING
• Facebook marketing campaign• Using FBM and HubSpot
• Campus Ambassador Program• $5 per premium download
AWARENESS
DESIRE
ACTION
LOYALTY
• Experiential Marketing Campaign• Promotional gift to download app
• Frequent product updates• Loyal users as beta testers
MARKETING FUNNEL
AWARENESS
DESIRE
ACTION
LOYALTY
WORD OF MOUTH
Facebook Integration: user can invite friends
Special Promotions: user gets free month of Premium if friends register
Content Sharing: users encouraged to share content from ScoldMe Facebook page
$3 $24 12%Average cost of customer acquisition
(Yr2)
Average customer lifetime value
Acquisition cost as a
percent of revenue
CUSTOMER ACQUISITION COST
Financial Analysis
REVENUE ASSUMPTIONS
Market Size 185 million Number of smartphone users
Market Growth 5% Predicted growth of smartphone users
Download Rate Conservative:(.25% - 1.25%)
Optimistic:(.35% - 1.55%)
Comparable productivity apps:
Slack, Money Studio
Conversion Rate Conservative:(.50% - 1.50%)
Optimistic:(.75% - 2.75%)
Comparable apps with similar business mode:
Tinder, Spotify
Assumption Value Source
PROFITS
1 2 3 4 5
-400,000
-200,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
Profit Scenario
Conservative:Optimisitc:
Year
Profi
t
• Variable Costs– App Store
commission and purchase– Server space cost and
conversion
• Fixed Costs– Payroll– Rent– Annual Marketing Cost
BREAK EVEN ANALYSIS
4,856 15,783 33,909 60,233 95,850
-300,000
-200,000
-100,000
0
100,000
200,000
300,000
Break-Even Analysis
Conservative:Optimisitc:
Premium Conversions
Profi
t
VALUATION
Seeking $575,000 investment– Development of
product– Operating costs– Marketing
campaign
Enterprise Value of $2.5 million– Translate to equity
stake of 22.46%– Willing to offer 30-
35%
Cash will last 2 years in worst case scenario
QUESTIONS?
Appendix
HOW IT WORKS API Integration
What is an API (Application Programming Interface) ?
• An API is a set of instructions for a software application.• It makes it possible for application programs to interact with
each other and provides the building blocks required for developing a program.
1.Track data pointsfrom external APIs
2.Outlier or Action Point?Based on preferences
3.Outlier: Scold user for engaging in an unproductive habit
Action Point: Alert user to prevent future unproductivity
4.
• Download Rate: (.25% - 1.25%)• Conversion Rate: (.50% - 1.50%)
CONSERVATIVE ANALYSIS
• Download Rate: (.35% - 1.55%)• Conversion Rate (.75% - 2.75%)
OPTIMISTIC ANALYSIS
BREAKEVEN ANALYSIS
VALUATION