Wasatch MountainsEVENT PLANNING

Mission and Vision:

Mission: Our purpose is to create the ideal event for our clients in a convenient and un-stressful way. Also, to provide high quality and professionalism to have our clients satisfied and coming back to plan their next event with us.

Vision: To be the first choice for event planning in Salt Lake City, and transform the clients dreams in an event of a lifetime.

Who We Are and What We Do

As event planners, we are a sub segment of the tourism industry. Founded and located in Salt Lake City, UT. We serve the greater

salt lake area and coordinate events from Provo to Ogden Tasks are divided between the social and corporate market. We

consult, plan, organize, decorate and administer events to the clients liking: very customer oriented and dependent.

Examples are weddings, birthdays, receptions, corporate gatherings, formals affairs, etc.

Our Services

Our venue has indoor and outdoor options Planning, organizing, decorating for specific events. Photography and Music options Equipment rental

Competition

There are more than 20 event planning companies in the Salt Lake area…….

Our advantages: -We work from our office as well as our venue. Not at event

planners have their own venue to work from and sell simultaneously-Indoor and outdoor options-Sustainable acts: compost, recycle glass material, motion

sensor lights.-We offer a flat rate that is all inclusive and do not add

charges to our clients.

Partners and Promotions

To increase our marketing and sales, we are partnered with a few catering companies as well and hotels in Salt Lake City.

During our high season (May – August), we offer the following promotions:

- Discount on our photography and music services-Have more than 150 people attending your event, the client receives a discount on catering. -Like on Facebook or follow us on twitter, the client receives

a discount.

Target Market

Age: anywhere from 18 to 75. Education level: high school graduates – masters degrees Income Bracket: Upper-middle class Marital Status: married or single, with children or no children Men and Women (mostly women) The greater Salt Lake area and Utah valley.

Sales and Marketing

20% of our budget goes towards our marketing efforts. Market Primarily in local magazines such as Salt Lake Magazine,

and well as national wedding magazines. Social Media: Facebook, Twitter, Blog, and personal website. With our partners, we would be marketed through their mediums

as well and have our name associated with their products.

Financials

Start up cost: $500,000 1st Year Expenses: $1,000,000 Net income after 1st year: $200,000