7/30/2019 Warsaw Strtup Research Arek Hajduk

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Ini$alStartupResearch

ArekHajduk

ah@hugething.org

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Today’stopic

Howtoobtain„good-enough-quality”informa$on

whichwillallowtopushyourideaforwardasfastas

possible?

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LeanCanvas

WewilluseLeanCanvasstructure.

Problem RevenueCustomers Costs

UVP KPI

Solu$on UnfairAdvantageChannels

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Problem

Whatmakesmyprojectwanted?WhatproblemdoI

solve?WhatneeddoIsa$sfy?

Lookaroundyouforbrokenstuff.

Listenpeoplearoundyouandtheircomplaints.

Improve(radically)exisi$ngsolu$ons.„Scratchyourownitch”

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Customers

WhowillbuywhatIdofromme?

Talktoyourcustomers.

Useemail,phone,Adwords,FBAds,flyers,etc.

Google,Wikipedia,sta$s$caldataIndustrypressandportals

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UVP

Onesentencedescribingwhatyouactuallydo.

Comprehensiveenoughforyourandmymums.

Testitonanybodywillingtolistenyou(notonyour

mum,shewillbetoonicetoyou).Best„anybody”wouldbeoneofyourpoten$al

customers.

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Solu$on

Listofmax3featuresofyourMVP.

Whatisthebiggestpainofyourcustomer?

Howyourcustomersolvesthisproblemnow?

Whatarethealterna$vesandcompe$ngsolu$ons?

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Channels

HowdoIreachmycustomers?WheredoImeetthem

inlargenumbers?Whattoolsarethemostefficientin

turningleadsintoprospectsandcustomers?

Talktouyourearlycustomers.

Iden$fywhenyourcustomers’needorproblemisthemosturgentone.

Measureyourefficiency/conversionrates.

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Revenue

Whoispaying?Forwhat?HowmanydoIneedtosell?

Atwhatprice?HowmuchdoImakeperunit/sale?

Talktoyourcustomers(payingcustomers,notend

users!)

Landingpages,A/Btes$ng.Usethealterna$vesandcompe$torspricingfor

identyfingthepricingrange

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Costs

Whatarethecosts?

Google.Email.Phone.

Useyourprofessionalnetwork.

Quoteinquiry.

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KPIs

HowdoIknowIamdoinggood/bad?HowdoIdefine

milestones?WhenwillIstopdoingwhatdoesnot

work?

Yourbankaccountbalance.

Calendar.Timeyouhaveathand.Measureeverythinganduseconclusionsfromthe

results.

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Unfairadvantage

WhyIwillbethesuccessfulone?Whatmakesme

beer/differentatthisverymoment?

Askyourcustomerswhatisthebestthingyoudo.

Whereandwhyyougetthebesttrac$on?

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Summary

Themostimportantinforma$onsourceattheearly

stageofyourprojectsisyourcustomer.However,do

notforgetaboutcommonsenseandyourgutfeeling.Don’tbelievewhattheysay,verifywhattheyactually

do.

Whatmakesthedifferenceisaspeedatwhichyouiterateyouridea,valida$ngyourassump$onsusing

theinforma$onobtained.

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Followup

Forthefollowupinfo

Emailah@hugething.org

Watchandcommenthp://youtube.com/ZapytajVC

Goodluck!