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WARRIOR REPORT STATE OF THE UNDERDOG 2020 2% Black executives 8% Female executives 74% Do not have a female executive 22% employ atleast 1 person of color mostly in marketing 6% employ atleast 1 LGBTQ 9 42.26% SILICON VALLEY 19.28% REST OF USA 13.55% NEW YORK CITY 6.90% LOS ANGELES 6.79% ASIA MASSACHUSETTES5.24% EUROPE 3.84% CANADA 1.29% SOUTH AMERICA0.53% AUSTRALIA 0.18% AFRICA 0.14% WHERE DO U.S. VCs LOOK? Silicon Valley is still the preferred location for nearly half of all investments going to startups based in the Valley. Other tech hotbeds like LA and NYC account for a sizable number of deals, almost more than the rest of the United States combined. Diversity in US Startups STARTUP LOCATION MATTERS VC FIRMS 50% 40% 26% IVY LEAGUE GRADS Raise 40% more Comprise 26% VC portfolios 50% Black VCs attended Harvard or Stanford LACK OF DIVERSITY STANDS IN THE WAY AVERAGE STARTUP INVESTMENT $ 35K Blacks 80K Whites $ $ 71 females #unicorns with at least 1 female founder or co-founder out of 465 total 2.8% invested in women 2019 invested in all male teams for women owned 3.3B $ 131B $ *BIPOC - Black & Indigenous People of Color 41% 17% Black-owned White-owned BUSINESSES SHUT DOWN IN COVID-19 THE DIVERSITY GAP IS WIDENING We took on this research because we believe underdogs need more support and there is a significant upside for investors. SOURCES https://www.allraise.org/ https://www.cnn.com/2020/08/04/economy/black-business-coronavirus-study/index.html https://www.bloomberg.com/opinion/articles/2019-03-07/private-equity-venture-capital-struggle-with-gender-balance https://nvca.org/pressreleases/new-survey-reflects-lack-women-minorities-senior-investment-roles-venture-capital-firms/ https://www.crunchbase.com/lists/black-women-in-vc-list-by-sydney-thomas/4d1e7f05-0701-4583-9595-50b7a372a9b7/people https://www.forbes.com/sites/forbesnonprofitcouncil/2018/02/15/founders-and-venture-capital-racism-is-costing-us-billions/#2302b2aa2e4a www.thegrowthwarrior.com [email protected] 7 STEPS FOR UNDERDOG ENTREPRENEURS TO GET FUNDING Be specific. And always be looking to add investors to your network. Be unf*ckwithable. Get honest feedback from people you trust. Then address it. Go from six to sixty. It's a numbers game. Pitch 60 investors - not 6. No scarcity. Pay yourself just enough to pay your bills and keep you focused on your business. Venture capital is not the only answer. Check your ego and build a team to make your business smarter. Understand why investors say no. And why they say no to you. Prepare an intelligent response. STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6 STEP 7 4 out of 10 US businesses owned or co-owned by women. 2.2 Million people in US employed by BIPOC owners $ 1.8 Trillion annual revenues $ 387 Billion annual revenues 1.4 Million US businesses owned by LGBTQ $ 1.15 Billion annual revenues 10,000 CO-FOUNDERS FUNDED IN 2018 17% $370M 70% 1.9% 1% Asian-pacific Latinx Black Invested in 2018 by Black VCs LGBTQ women raised less than $750K 47% LGBTQ men raised $2 million or more

Transcript of WARRIOR REPORT FINAL - img.pr.com · feedback from people you trust. Then address it. Go from six...

Page 1: WARRIOR REPORT FINAL - img.pr.com · feedback from people you trust. Then address it. Go from six to sixty. It's a numbers game. Pitch 60 investors - not 6. No scarcity. Pay yourself

WA R R I O R R E P O R TSTATE OF THE UNDERDOG 2020

2%Black executives

8%Female executives

74%Do not have a

female executive

22%employ atleast

1 person of color mostly in marketing

6%employ atleast

1 LGBTQ

9

42.26% SILICON VALLEY

19.28% REST OF USA

13.55% NEW YORK CITY

6.90% LOS ANGELES

6.79% ASIA

MASSACHUSETTES 5.24%

EUROPE 3.84%

CANADA 1.29%

SOUTH AMERICA 0.53%

AUSTRALIA 0.18%

AFRICA 0.14%

WHERE DO U.S. VCs LOOK?

Silicon Valley is still the preferred location for nearly half of all

investments going to startups based in the Valley. Other tech hotbeds like LA and NYC account for a sizable number of deals, almost more than the rest of the United States combined.

Diversity in US Startups

STARTUP LOCATION MATTERS

VC FIRMS50%

40%

26%

IVY LEAGUE GRADSRaise 40% more

Comprise 26% VC portfolios

50% Black VCs attendedHarvard or Stanford

LACK OF DIVERSITY STANDS IN THE WAY

AVERAGE STARTUPINVESTMENT

$35K

Blacks

80KWhites

$

$71 females

#unicorns with at least1 female founder or co-founder

out of 465 total

2.8%invested in women 2019

invested in all male teams

for women owned

3.3B$

131B$

*BIPOC - Black & Indigenous People of Color

41%17%

Black-owned

White-owned

BUSINESSESSHUT DOWNIN COVID-19

THE DIVERSITY GAP IS WIDENING

We took on this research because we believe underdogs needmore support and there is a significant upside for investors.

SOURCES

https://www.allraise.org/

https://www.cnn.com/2020/08/04/economy/black-business-coronavirus-study/index.html

https://www.bloomberg.com/opinion/articles/2019-03-07/private-equity-venture-capital-struggle-with-gender-balance

https://nvca.org/pressreleases/new-survey-reflects-lack-women-minorities-senior-investment-roles-venture-capital-firms/

https://www.crunchbase.com/lists/black-women-in-vc-list-by-sydney-thomas/4d1e7f05-0701-4583-9595-50b7a372a9b7/people

https://www.forbes.com/sites/forbesnonprofitcouncil/2018/02/15/founders-and-venture-capital-racism-is-costing-us-billions/#2302b2aa2e4a

[email protected]

7 STEPS FOR UNDERDOG ENTREPRENEURS TO GET

FUNDING

Be specific. And always be lookingto add investors to your network.

Be unf*ckwithable. Get honestfeedback from people you trust.Then address it.

Go from six to sixty. It's a numbersgame. Pitch 60 investors - not 6.

No scarcity. Pay yourself just enough to pay your bills and keepyou focused on your business.

Venture capital is not theonly answer.

Check your ego and build a teamto make your business smarter.

Understand why investors say no.And why they say no to you.Prepare an intelligent response.

STEP 1

STEP 2

STEP 3

STEP 4

STEP 5

STEP 6

STEP 7

4 out of 10 US businessesowned or co-owned bywomen.

2.2 Million people in USemployed by BIPOC owners

$ 1.8 Trillion annual revenues

$ 387 Billion annual revenues

1.4 Million US businessesowned by LGBTQ

$ 1.15 Billion annual revenues

10,000 CO-FOUNDERS FUNDED IN 2018

17%

$370M

70%

1.9% 1%Asian-pacific Latinx Black

Invested in 2018by Black VCs

LGBTQ women raisedless than $750K

47% LGBTQ men raised$2 million or more